Dental PPC Services
to Book New Patients Fast.

Dental PPC services at Redefine Web run on a flat monthly retainer, never a percentage of ad spend. Four tiers priced against how many locations, how many treatments, and how competitive the metro is.

• Launch. $399/mo. Single-location practices testing dental PPC for the first time. Recommended ad spend $1.5k to $3k/mo. One landing page, Google Search + LSA.
• Growth. $799/mo. Growing single-location practices scaling paid. Recommended ad spend $3k to $8k/mo. Adds Meta retargeting, 5 landing pages, and per-treatment campaigns.
• Scale. $1,499/mo. 2 to 10 location groups. Recommended ad spend $8k to $25k/mo. Adds custom landing page system, per-office attribution, and weekly optimization cadence.
• Enterprise. From $2,500/mo. DSOs and 11+ location operators. Per-region budget pools, dedicated dental media buyer, and per-region P&L reporting.

Ad spend is billed separately by Google, Meta, and LSA direct to the practice's card. That's the model that keeps incentives aligned. Retainer stays flat whether spend goes up or down.

Healthy dental PPC ad spend depends on practice size, target patient volume, and how competitive the metro is. Redefine Web recommends the following ranges as starting points, not caps.

• Single-doctor practices. $1,500 to $3,000/mo in ad spend. Enough to run Google Search + LSA and produce 15 to 30 booked patients per month in a medium-competition metro.
• Growing single-location practices. $3,000 to $8,000/mo. Enough to add Meta retargeting, run per-treatment campaigns, and produce 30 to 90 booked patients per month.
• 2 to 10 location groups. $8,000 to $25,000/mo blended across offices. Per-office budget allocation based on chair capacity and treatment mix.
• DSOs and 11+ location operators. $25,000+/mo with per-region budget pools.

Dental PPC management works on returns, not spend targets. A practice hitting $84 cost per new patient at $3k/mo is doing better than a practice hitting $180 CPA at $10k/mo. Redefine Web recommends starting at the lower end of the range for your size and scaling up once CPA stabilizes.

Dental PPC campaigns from Redefine Web produce booked appointments inside 7 to 14 days of activation. Google Search and Local Service Ads hit first. Meta retargeting layers in after week 3 once retargeting audiences are built.

• Days 1 to 7. Google Search + LSA live. Booked appointments start hitting the PMS from LSA calls and Search click-to-call.
• Days 7 to 14. Cost per booked appointment settles around $120 to $180 CPA as bidding stabilizes.
• Days 14 to 30. Enhanced Conversions feed booked-appointment data back to Google. CPA drops toward the $84 target.
• Days 30 to 60. Meta retargeting audiences reach critical mass. Meta CPA lands 20 to 40% below Google as retargeting picks up the research-phase visitors.

Any dental PPC agency promising a $50 CPA on day 1 is either misreporting (form-fills that don't book aren't patients) or bidding low enough to miss the auction.

Average cost per new patient on Redefine Web's managed dental PPC campaigns is $84. Range is $45 to $220 depending on procedure, market saturation, and how mature the campaign is.

What moves the number.

• Procedure. Cleanings and hygiene run $30 to $70 CPA. Emergency dentistry runs $60 to $110. Implants run $180 to $400. Full-arch runs $400 to $900. Higher-value procedures cost more per booked patient but pay 20 to 50x per case.
• Market saturation. Dense metros (NYC, LA, Miami, Dallas) run 40 to 80% higher CPA than mid-size cities.
• Campaign maturity. First 30 days typically overshoot as the algorithm learns. Stable CPA lands in month 2 to 3.
• Landing page quality. A treatment-specific landing page with 4 to 8% conversion rate drops CPA 30 to 60% versus sending PPC traffic to a generic homepage.

The $84 average is measured against actual PMS-booked appointments, not form fills. That's the number the practice cares about.

Local Service Ads is a Google product where dental practices pay per lead (not per click) and get a "Google Guaranteed" badge above regular Google Ads and organic results. LSA is one of the highest-intent traffic sources in dental, and it's included in every Redefine Web dental PPC services tier.

What LSA management covers.

• Verification. Google Guaranteed background check on the practice, license verification, insurance verification.
• Badge maintenance. Monitor for suspensions and reinstate if suspended.
• Lead review + dispute. Every LSA lead is billed. We dispute miscategorized leads (wrong practice, wrong service, spam) so credits come back.
• Bid adjustments. Weekly bid tuning by service type (implants, aligners, cleanings, emergency) and hours of day.
• Review pull. LSA ranking is heavily review-weighted. We tie the LSA account to the practice's Google Business Profile reviews so both compound.

LSA and Google Ads Search run together as a single channel strategy inside the retainer, not as competing budgets.

Every Redefine Web dental PPC retainer includes dedicated conversion landing pages, not your homepage. Landing pages built for a specific treatment convert 3 to 6x higher than sending paid traffic to a generic homepage.

• Launch tier ($399/mo). 1 landing page. Usually the practice's highest-value treatment (implants, aligners, or new patient special).
• Growth tier ($799/mo). 5 landing pages. Per-treatment landing pages for implants, aligners, cosmetic, emergency, and new patient.
• Scale tier ($1,499/mo). Custom landing page system with per-campaign variants, A/B testing, and per-office customization for multi-location groups.
• Enterprise (from $2,500/mo). Full landing page CMS with per-region content, per-treatment funnels, and dedicated conversion rate optimization.

Each landing page follows the same structure. Above-fold click-to-call. Insurance carriers accepted. Doctor bio + reviews. Treatment-specific offer. Booking widget. No nav to distract from booking. Landing pages hit 6 to 12% conversion rate versus 1 to 3% on a generic homepage.

Every Redefine Web dental PPC campaign runs full closed-loop tracking so every booked appointment traces back to the campaign, keyword, ad creative, landing page, and click that produced it.

The tracking stack.

• CallRail dynamic number insertion. Every visitor gets a unique phone number tied to their source. Calls that turn into appointments feed back to the source.
• GA4 conversion imports. Form fills, booking widget completions, and phone calls fire as GA4 conversions with source/medium/campaign attribution.
• PMS webhook. When an appointment gets confirmed in Dentrix, Open Dental, Eaglesoft, or Curve, the webhook fires an offline conversion back to Google Ads and Meta.
• Enhanced Conversions + CAPI. Google Ads and Meta bid toward real PMS-booked appointments, not form fills that no-show.
• Monthly attribution report. Every booked patient tagged to the channel that produced it, plus lifetime value projection based on treatment mix.

This is what separates a dental PPC agency from a click-buying operation. Clicks are meaningless. Appointments in the chair are the number the practice cares about.

Yes. Dental Google Ads campaigns at Redefine Web are structured by service line, not one catch-all campaign. Each treatment gets its own campaign, ad group structure, landing page, and bid strategy.

Common per-treatment campaigns we run.

• Dental implants. Highest CPA ($180 to $400), highest per-case value. Single-tooth, All-on-4, All-on-6.
• Clear aligners. Mid CPA ($90 to $180). Invisalign, SureSmile, in-office brands.
• Cosmetic dentistry. Veneers, whitening, smile makeover.
• Sedation dentistry. IV, oral, nitrous. High-intent, low-competition.
• Pediatric dentistry. Kids' dentist, sealants, early orthodontics.
• Emergency dentistry. "Emergency dentist near me", broken tooth. Highest urgency, fastest booking.
• Full-arch and dentures. Full-arch implants, denture repair, immediate dentures.
• New patient special. $199 exam/cleaning/X-ray offer for cold-audience acquisition.

Launch tier runs 1 campaign. Growth runs up to 5. Scale and Enterprise run unlimited concurrent campaigns.

Yes. Dental Meta and Facebook ads are included on Growth tier ($799/mo) and above as a paired retargeting and awareness channel. Facebook is not the primary cold-acquisition channel for dental. It's the retargeting and reactivation multiplier that lowers blended cost per booked appointment.

What Meta covers inside dental PPC management.

• Retargeting. Anyone who visited an implant page or aligner page on the site sees a follow-up ad on Instagram and Facebook inside 24 hours.
• Lookalikes. Once we have 500+ booked-patient conversions in the pixel, Meta bids into lookalikes of actual patients.
• Dormant-patient reactivation. Meta audiences built from the practice's email list get soft reminders about 6-month recalls and open aligner cases.
• Before/after content. Cosmetic and full-arch procedures perform strongly on Meta because visual results drive booking intent.
• CAPI integration. Meta pixel + Conversion API feed PMS-booked appointments back so Meta bids toward real patients.

Meta typically drops blended cost per booked patient 15 to 30% when layered on top of Google Ads + LSA.

Yes, but with adjusted expectations. New dental practices without Google review social proof typically pay 20 to 40% more per booked appointment in month 1 to 2 versus practices with 50+ reviews. Redefine Web runs a review acceleration flow on Growth tier ($799/mo) and above to close that gap fast.

What the review acceleration flow does.

• Post-visit SMS trigger. Every patient who checks out at the practice gets an SMS 2 to 4 hours later with a direct link to Google review.
• Filtering. Patients rating 4-5 stars in the SMS go to Google. Patients rating below 4 get routed to a private feedback form.
• Response templates. HIPAA-aware response templates for every review.
• Review schema on the landing page. AggregateRating schema on the treatment landing pages so paid clicks see reviews immediately.

Practices running this flow typically hit 50 to 80 Google reviews by month 3 and see PPC CPA drop to the $84 target inside month 4. Before that, budget still books patients, it just costs more per patient.

Yes. Multi-location dental PPC management lives on Redefine Web's Scale tier ($1,499/mo) for 2 to 10 location groups and Enterprise tier (from $2,500/mo) for DSOs and 11+ location operators.

What multi-location dental PPC adds on top of the single-location build.

• Per-office campaigns. Every location gets its own Google Ads and LSA account with per-office budget, per-office landing pages, and per-office attribution.
• Per-office LSA verification. Each office runs its own Google Guaranteed badge with its own reviews.
• Per-office budget allocation. Budget flexes month over month based on chair capacity, treatment mix, and local competition, not split evenly.
• Per-region reporting. Regional VPs see per-office CPA, booked appointments, and treatment mix without pulling five dashboards.
• Phased rollout. A 30-location group launches PPC in tranches of 6 to 10 offices, not all at once.

Enterprise scope on DSOs also includes M&A handoff for acquired practices being folded into the group's PPC program.

Yes. Every dental Google Ads account, LSA account, Meta Business Manager, and GA4 property Redefine Web sets up is in the practice's name with the practice's logins. If the practice leaves, the entire dental PPC system comes with them.

• Google Ads. Account created under the practice's own Google Ads customer ID. Billing to the practice's card. Full campaign history stays.
• Local Service Ads. Google Guaranteed badge tied to the practice's business, not the agency. Verification transfers with the practice.
• Meta Business Manager. Meta ad account under the practice's Business Manager, not the agency's.
• Analytics + tracking. GA4, CallRail, Search Console under the practice's own logins.

The industry norm is the opposite. A lot of dental PPC agencies run campaigns from their master MCC or Business Manager, then hold the account hostage on cancellation. That's not the arrangement here.

Practically, the 30-day notice on the retainer stays a real 30-day notice. Nothing changes hands on cancellation because everything already lives in the practice's own accounts.