Artisan Insurance Solutions struggled with poor local search visibility, broken backlinks, and a challenging user experience that limited traffic and conversions. We redesigned their site, optimized SEO, built backlinks, and produced content — resulting in a 104% increase in traffic and a 1,300% boost in calls.
Artisan Insurance Solutions was founded by three independent insurance agency owners aiming to provide specialized insurance policies to artisan contractors. The company focuses on helping contractors secure policies tailored to their trade, ranging from liability and workers’ compensation coverage to niche protections for their unique risks. While the agency initially gained some traction in its target market, its limited digital presence and outdated website functionality hindered growth. Their site lacked search optimization, offered minimal local visibility, and suffered from broken links and poor user experience. In an industry where visibility and trust are critical, these shortcomings prevented them from reaching valuable contractor clients who were searching online for coverage. Redefine Web was hired to revamp their online presence with a focus on SEO, website redesign, and ongoing content creation—helping Artisan Insurance Solutions command more visibility, credibility, and lead flow in a competitive digital insurance market.
When Artisan Insurance Solutions partnered with Redefine Web, their brand was well-positioned within niche insurance markets, but their digital presence was underperforming. The website struggled to attract traffic due to weak keyword targeting, which failed to reach artisan contractor clients. Local search visibility was also poor, limiting exposure to potential customers seeking coverage in their area.
An audit uncovered deeper issues. Broken backlinks lowered domain authority, while heavy coding errors and uncompressed files slowed site speed. Outdated design and clunky navigation created a poor user experience, risking credibility and conversions.
Content gaps further weakened search performance, as there was little fresh or industry-focused material to engage the target audience. Without resolving these challenges, Artisan risked losing ground to competitors already capturing digital demand.
Redefine Web created a comprehensive digital optimization plan to help Artisan Insurance Solutions achieve its goals of enhancing results through a visible, high-performing online presence. We redesigned the website with a simplified structure, strong navigation, mobile responsiveness, and compressed coding for lightweight performance. To improve local visibility, we revamped the agency’s NAP (Name, Address, Phone) consistency across directories and listings. Our SEO plan included strategic backlink acquisition from relevant directories and high-authority websites, which boosted domain authority and SERP trust. A regular stream of SEO-driven content was introduced to target artisan contractor queries, delivering sustained inbound traffic and lead generation.
Key steps included:
Our redesign, SEO strategy, backlink building, local visibility optimization, and fresh content creation transformed Artisan Insurance Solutions’ digital presence. The results included a 104.19% increase in organic traffic, a 1,300% surge in inbound calls, and a 381% increase in form completions, providing the agency with measurable growth, stronger local market dominance, and more qualified leads from high-value clients.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
