Boland Injury Lawyers P.C., a competitive Los Angeles-based personal injury firm, struggled with stagnant inquiries and weak online visibility. Through results-driven SEO, PPC, and social media campaigns, Redefine Web delivered a 40% increase in traffic, 20% more consultations, and enhanced authority in search rankings.
Boland Injury Lawyers P.C. is a well-respected personal injury law firm based in Los Angeles. Competing in one of the most competitive legal markets in the United States, the firm recognized that the majority of new clients rely heavily on digital research before selecting an attorney for representation. Despite their strong reputation offline, their digital presence fell short of industry standards, resulting in limited visibility in search results and engagement on social channels. A lack of consistent SEO practices, minimal paid advertising, and an underutilized social presence meant that potential clients often engaged with competing firms first. To remain competitive and scale client acquisition, they needed to implement a modern digital marketing framework explicitly tailored for the legal services industry. Redefine Web partnered with Boland Injury Lawyers P.C. to strategically enhance organic search rankings, reinforce authority through content, accelerate short-term leads with PPC, and create a stronger social media touchpoint system that connected them with prospects during critical decision-making moments.
Before partnering with Redefine Web, Boland Injury Lawyers P.C. struggled with growth despite its strong track record in personal injury cases. Their client acquisition primarily relied on referrals and outdated local listings, which limited new opportunities.
Their website had poor SEO, weak keyword optimization, and did not effectively showcase their authority. As a result, competitors dominated key search terms, such as “Los Angeles personal injury attorney,” making it harder for Boland to reach potential clients actively seeking representation.
Content efforts were minimal, offering little value to prospects who often seek detailed insights before contacting a lawyer. Social media activity was inconsistent, lacking strategy or engagement, which weakened trust and brand awareness.
Without paid campaigns, the firm missed consistent high-intent leads and remained overly dependent on word-of-mouth. This lack of a strong digital funnel left Boland at a disadvantage compared to firms leveraging SEO, PPC, and ad-driven growth tactics.
Redefine Web executed a multi-channel marketing strategy that positioned Boland Injury Lawyers for digital success. SEO optimization and a robust content strategy improved visibility across priority keywords. Paid search ads via Google were launched to capture high-value leads seeking immediate representation. Social media campaigns established consistent, engaging content designed to connect with prospects and build authority.
Key steps included:
By implementing a comprehensive digital strategy, Redefine Web transformed Boland Injury Lawyers’ visibility and client acquisition flow. The combined power of SEO, PPC, and social media significantly improved engagement rates, increased qualified lead flow, and delivered measurable growth in consultations, positioning them as a top choice among Los Angeles personal injury firms.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
