Brightway Insurance struggled with online visibility due to a nonresponsive website, a lack of SEO, and no social media presence. By redesigning their site, launching content campaigns, optimizing their SEM/SEO, and expanding social reach, we increased traffic by 63% and leads by 153% within six months.
Brightway Insurance is a specialized insurance agency focusing on providing business coverage for restaurants. Given the competitive nature of the insurance industry, combined with a narrow and highly defined target audience, scaling digitally was challenging. Their brand’s offline credibility was strong, but online visibility was nearly nonexistent. The company had an outdated, nonresponsive website that failed to engage visitors, lacked integration with digital marketing essentials, and had zero presence on social media. In today’s digital-first consumer environment, where business decision-makers often rely on web research and social media before committing to services, this left Brightway with limited reach and growth potential. Recognizing the importance of visibility in engaging a niche market, Brightway Insurance partnered with Redefine Web to create a full-funnel digital marketing framework. Our approach focused on building an engaging digital presence, optimizing conversion paths, and improving search discoverability while extending their audience reach through SEO, SEM, and ongoing social media campaigns.
When Brightway Insurance approached us, their online presence was almost nonexistent. Their website was outdated, not mobile-friendly, and provided a poor user experience that discouraged potential clients. As a company specializing in restaurant insurance, reaching the right online audience was essential, yet challenging due to the niche focus.
They had no structured content strategy to showcase expertise or build authority, and with no social media accounts, they lacked any way to engage prospects or maintain visibility. Their digital footprint was minimal and ineffective at a time when most businesses vetted insurance providers online.
They also lacked proper SEO and SEM strategies, mresulting inlost oearch-driven leads from restaurant owners actively seeking coverage. Without optimized landing pages, even the few visitors they attracted had little direction toward becoming leads. Overall, despite strong offline services, Brightway’s digital channels failed to generate visibility, engagement, or conversions.
Redefine Web implemented a full-scale digital marketing plan focused on user experience, visibility, and lead conversion. We redesigned their website to be fully responsive and tailored to their audience, making navigation effortless for busy restaurant owners. A blog system was introduced with consistent onsite and offsite publishing to improve their digital authority and visibility. We launched and managed their Facebook and Twitter accounts with structured content calendars, ensuring ongoing engagement and credibility.
In addition, we executed SEO and SEM campaigns to improve discoverability and drive high-intent traffic toward custom landing pages, ensuring prospects had direct, optimized conversion paths.
Key steps included:
Within just six months, Brightway Insurance transitioned from an almost invisible digital presence to a thriving online brand. Through responsive design, SEO/SEM optimization, social media engagement, and authority-building content, the agency achieved a 63% increase in traffic, 129% more social-driven users, and a 153% jump in qualified leads.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
