Fajar Interiors, a luxury interior design agency in the UAE, struggled with limited engagement and brand visibility on social media. We created a precise, results-focused social media plan that boosted conversions, maximized reach, and drove a 714% surge in SEM sales while fostering meaningful customer loyalty.
Fajar Interiors is a leading interior design and architecture agency in the UAE, recognized for its luxury design solutions across residential and commercial spaces. With decades of design expertise, industry credibility, and an extensive portfolio of high-value projects, they built an offline reputation as one of the key players in the region. However, like many established design firms, their challenge lay in translating that reputation into a thriving digital presence. While their website showcased past projects, their social media presence was not effectively driving customer engagement, community building, or brand awareness. Fajar Interiors approached Redefine Web to bridge this gap. Our mission was clear: to develop a tailored digital strategy that fosters meaningful two-way communication with potential customers and boosts conversions through engaging, visually expressive, and data-driven campaigns. By positioning them strategically across social channels, Redefine Web not only amplified their brand voice but also delivered significant growth in loyalty, conversions, and measurable SEO performance.
Fajar Interiors approached us with the challenge of creating a strong, cohesive social media presence that aligned with their premium positioning. While respected in the UAE design sector, their online content lacked strategy, consistency, and engagement—limiting visibility and lead generation.
A significant hurdle was engagement. Their posts struggled to connect with audiences and failed to build a community on visual platforms. Their visual identity also lacked the luxury appeal needed to stand out, while generic targeting missed high-value prospects seeking premium interiors.
Even when engagement occurred, there was no structured conversion pathway in place. Without clear funnels, interest is rarely translated into consultations or projects.
In essence, Fajar Interiors needed a partner to reposition them as a premium lifestyle design authority, strengthen trust through consistent and engaging content, and build strategic systems to turn social visibility into real leads and booked projects.
To tackle these challenges, Redefine Web designed and executed a results-driven social media strategy that increased visibility, maximized targeting precision, and built brand loyalty. We introduced compelling visual campaigns aligned with Fajar Interiors’ aesthetic while optimizing audience targeting for maximum relevance. A structured funnel approach created a pathway to convert engaged followers into qualified leads and, ultimately, clients.
Key steps included:
With a tailored social media plan built on strategy, creativity, and data, Fajar Interiors overcame visibility gaps and expanded its influence in the digital space. Our efforts increased engagement, cemented brand trust, and grew an active digital community. This transformative campaign yielded a 714% sales increase from SEM, a 4,000% boost in keyword rankings, and a stronger overall digital positioning for long-term growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
