Galloways Printers, a 150-year-old heritage print company, needed to challenge the perception of print as outdated in a digital-driven market. Through SEO, content marketing, and sustainable rebranding, we boosted web sessions, doubled engagement, and increased enquiries by 34%.
Galloways Printers Limited is one of the UK’s longest-standing print providers, boasting over 150 years of operational expertise. Historically regarded as a trusted partner in litho and digital print services, they specialize in delivering high-quality print solutions with diverse offerings ranging from direct mail and packaging concepts to brochure design and enhanced finishing options. Their reputation for customer-first service and innovative thinking has kept them competitive for over a century. However, with the rapid acceleration of digital channels, the company recognized a need to reposition itself not as a “traditional” print supplier, but as a modern, sustainable, and integrated partner for marketers and businesses. Their mission extended beyond just serving clients — they needed to reshape perceptions of the print industry as a whole. Partnering with Redefine Web, Galloways sought to demonstrate that print was not only still relevant but also more effective, sustainable, and impactful when positioned alongside digital touchpoints.
Galloways, despite their strong heritage, faced significant challenges in a digital-first market. Many prospects viewed print as outdated, expensive, and environmentally harmful, creating barriers to attracting new business.
While they had loyal long-term clients, they struggled to tell their story to broader audiences and highlight print’s evolving role in integrated campaigns. Their website had limited visibility in search, and they were falling behind digital-first competitors due to poor SEO.
Misinformation around sustainability also hurt them, as many customers wrongly believed print carried a heavy carbon footprint. Additionally, their social media presence was minimal, resulting in limited visibility of their expertise online.
To grow, Galloways needed more substantial brand exposure, engaging content, and an active presence on platforms like LinkedIn and Instagram. Their task was straightforward: prove the modern value of print, improve discovery, and generate new enquiries in a market seen as shrinking.
Redefine Web developed and executed the “Fall in Love with Print Again” campaign to reposition Galloways. Through targeted SEO-driven written content, social storytelling, and sustainable-focused campaigns, we shifted the perception of print from outdated to innovative. We emphasized the eco-friendly, impactful elements of modern print and positioned Galloways as thought leaders in integrated marketing.
Key steps included:
Through sustainable rebranding, SEO-driven campaigns, and modern social storytelling, Redefine Web successfully repositioned Galloways as a forward-thinking, industry-leading print provider. The transformation not only built digital authority with thousands of new users and high-intent visitors, but it also delivered measurable business growth with increased enquiries, more qualified leads, and social engagement that proved audiences are ready to embrace the renewed power of print.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
