Heaven on Earth Moving, a Houston-based moving company, struggled to verify their Google Business Profile for months, limiting visibility. By continuing SEO efforts, building authority, and targeting high-value keywords, Redefine Web delivered 168% growth in website traffic, 100% map pack dominance, and revenue gains despite industry downturns.
Heaven on Earth Moving is a professional moving company based in Houston, Texas, specializing in residential and long-distance moves. With a reputation for reliable, high-quality service, they serve customers across greater Houston and surrounding areas. Like many service-based businesses, Heaven on Earth relied heavily on local visibility through Google’s Map Pack and organic search to generate leads. However, challenges with their Google Business Profile verification created significant obstacles to acquiring new customers. Partnering with Redefine Web allowed them to sustain growth even during operational roadblocks, positioning them for long-term digital success in a highly competitive moving industry. Our collaboration focused on authority-building through backlinks and guest posts, as well as keyword targeting for high-intent terms like “movers near me,” and ongoing optimization of their digital assets. The result was a transformation that improved visibility, outperformed competitors, and generated sustainable increases in traffic and revenue, even during seasonal downturns.
Heaven on Earth Moving turned to Redefine Web after struggling for nearly three months to verify their Google Business Profile (GBP). The issue arose when they switched from a service-area to a storefront model, leaving their profile unapproved and invisible in Google’s Map Pack — a critical source of 80–85% of local service leads.
Without visibility for key searches like “movers” or “moving companies,” the business risked missing prime opportunities during Houston’s peak moving season. This created significant growth barriers at a time when online discovery is essential.
The challenge was compounded by seasonal slowdowns in demand from September through March, as well as broader declines in online traffic due to recessionary pressures. Competitors continued to build visibility with verified profiles, targeted keywords, and ads, while Heaven on Earth risked falling behind.
They urgently needed a plan to work around the GBP delay, maintain visibility, and establish brand authority until complete verification was achieved.
Redefine Web implemented a multi-channel SEO approach that focused on long-term consistency, keyword dominance, and authority-building:
Key steps included:
With a consistent SEO strategy, Heaven on Earth Moving overcame GBP delays and industry slowdowns to achieve a remarkable digital turnaround. They secured 100% dominance in local search map packs, grew organic website traffic by 168%, and increased top-line revenue — outperforming industry trends and rivals.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
