Hightop Health, a growing mental health MSO, came to us with no web presence and ambitious growth goals. By creating a centralized, SEO-driven website that optimizes for patient intent and builds future-ready scalability, we increased keyword rankings by 450% and positioned Hightop for long-term growth.
Hightop Health, LLC is a rapidly expanding mental health Management Services Organization (MSO) supporting a network of highly reputable clinicians. The group delivers patient-centered mental health treatments ranging from psychotherapy and psychiatric medication management to advanced services such as Ketamine therapy. Beyond its leading brand, Hightop also manages a family of respected regional providers, including Georgia Psychiatry & Sleep, Psych Atlanta, and Roots Behavioral Health.
As a newcomer in the healthcare landscape, Hightop faced the dual challenge of establishing a central digital identity while supporting multiple sub-brands under one umbrella. Their aim was not only to attract and retain patients but to position themselves as an authority in outpatient mental health. Without a website or online presence, they lacked visibility and credibility in an intensely competitive space where digital discovery often determines patient acquisition. To succeed, Hightop required a clear growth strategy, a scalable web platform, and a robust SEO foundation that could evolve alongside its expanding network.
When Hightop partnered with Redefine Web, they had no online presence. Without a website or digital strategy, they were invisible in a market where patients rely on search to choose providers. They couldn’t rank for vital terms like “psychiatry appointments” or “mental health therapy near me,” leaving them far behind competitors.
Their leadership also wanted to manage multiple branded locations. Initially, they considered creating separate websites, but this would have split SEO authority, weakened visibility, and made scaling more difficult.
Messaging was another challenge. Early content focused on clinicians rather than patients, missing the mark with people seeking care. They needed a patient-first digital experience that built trust, engaged visitors, and converted them into new patients. Additionally, Hightop entered a highly competitive space dominated by large regional and national providers. Rising in search required a precise strategy — technical optimization, local presence, and targeting high-intent keywords.
In short, they faced invisibility, limited strategic options, weak patient engagement, and intense competition.
We designed and implemented a centralized, scalable digital platform that united Hightop’s network under one core site. The site was built with modular design elements for easy updates and brand consistency while featuring a calming and approachable design aesthetic that reflected trust and accessibility. Our SEO strategy centered on local and high-intent service keywords, prioritizing plain-language content that positioned Hightop as approachable yet authoritative.
Key steps included:
By creating a centralized website with a strong SEO foundation, Hightop Health moved from invisibility to page-one visibility in competitive markets. Their digital transformation yielded a 450% increase in keyword rankings, a 300% surge in top 3 search positions, and ongoing growth in local patient acquisition.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
