Roof4Roof initially struggled with online platforms outranking their website, causing lost revenue and missed leads. By redesigning their website, optimizing SEO, launching PPC and social ads, and managing Google Business listings, Redefine Web helped increase brand visibility by 300% and resulted in 300% more client inquiries.
Roof4Roof is a roofing service provider specializing in both residential and commercial projects. With expertise in roof repairs, installations, and proactive maintenance, they have built a strong reputation in their regional market. However, despite their solid offline reputation, the company’s digital footprint was causing limitations. Business listings, such as HomeAdvisor, often outranked their official websites in search queries, leading potential customers away from their direct channels. This increased dependency on third-party lead sources drove up acquisition costs, limiting their ability to maximize ROI on marketing efforts. The opportunity was clear — develop a robust digital ecosystem that optimized direct-to-client engagement, captured branded searches, and provided long-term visibility across Google, local search maps, and social platforms. Our role was to reimagine their digital presence, enabling Roof4Roof to dominate its local roofing market with measurable, scalable lead growth.
Before working with Redefine Web, Roof4Roof struggled to turn brand recognition into actual leads. Despite being well-known locally, their website ranked poorly, even for branded searches. Instead, platforms like HomeAdvisor dominated results, forcing the company to rely on costly third-party leads.
Their site wasn’t mobile-friendly, lacked clear conversion paths, and didn’t effectively showcase their services. Outdated business listings added confusion, harming local SEO visibility. Meanwhile, competitors in Palm Beach County were actively optimizing their online presence and gaining stronger credibility signals from search engines.
With no paid ad strategy and minimal social media engagement, Roof4Roof lacked a multi-channel approach to balance organic, paid, and local reach. This led to high customer acquisition costs, weak brand authority in search, and missed chances to convert interest into signed projects. A significant transformation was urgently needed to boost visibility, streamline conversions, and regain control of their lead pipeline.
Redefine Web implemented a holistic digital strategy that prioritized direct engagement and lower-acquisition-cost leads. We rebuilt their website with an emphasis on speed, responsiveness, and conversion design. Our SEO efforts targeted high-volume roofing keywords across three counties while simultaneously correcting all their business listings. PPC campaigns combined with Google Guaranteed Local Service Ads ensured real-time visibility for urgent searchers. Parallel social ads generated additional lead flow, while a brand PR push enhanced search authority.
Key steps included:
Through a comprehensive digital transformation, including a website rebuild, SEO targeting, multi-channel advertising, and business listing optimization, Roof4Roof regained control over its lead generation pipeline. The result was stronger authority in their core service areas, consistent high-intent traffic, and a 300% growth in quality leads within months.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
