Sansa Interiors struggled with scattered marketing efforts and poor results, despite investing in various channels, including YouTube and billboards. Our holistic strategy, including SEO, website redesign, digital PR, and ads, drove a 641% traffic surge, boosted inquiries from 18 to 133, and established them as a Toronto design leader.
Sansa Interiors is a Toronto-based interior design firm specializing in modern residential spaces and hospitality venues, particularly cafes and restaurants. Founded as a small firm trying to make its mark, Sansa initially relied on trial-and-error marketing, cycling through multiple channels, including YouTube content, Google Ads, print flyers, and even billboards, without achieving long-term results. Despite these efforts, their online visibility remained minimal, website traffic was stagnant, and inquiries were few compared to the competitive Toronto design market. Redefine Web partnered with them in 2022 to deliver a consistent, strategy-led marketing approach that would transform their digital presence, expand their authority in the design world, and generate a steady pipeline of qualified leads. Over time, our collaboration not only grew their inquiries and organic rankings but also secured national recognition through major press features and industry positioning as a top design firm.
Before hiring Redefine Web, Sansa Interiors faced significant marketing challenges that hindered their growth. They lacked a clear strategy, jumping between YouTube, blogs, brochures, social media, flyers, billboards, and digital ads without KPIs or systems to measure success.
Their website was outdated, poorly designed, and not SEO-friendly. As a result, they were nearly invisible online, losing out on local searches like “Toronto interior designer” or “café interior design,” where competitors dominated.
Sales tracking was another weak point. Without a CRM, inquiries came in sporadically, making follow-ups inconsistent and inefficient. Time and money were invested in marketing, but the returns were minimal.
Press recognition was also lacking, preventing them from showcasing their best work and building trust and credibility.
Overall, despite their design talent and vision, they lacked the digital foundation to transform creativity into long-term, sustainable growth.
Redefine Web developed and executed a 12-month program to overhaul Sansa Interiors’ marketing. We began by designing a strategy with measurable KPIs, redesigning landing pages, and setting up a CRM and sales tracking system. Then, we optimized their website for technical and local SEO while running targeted ad campaigns for lead generation. Alongside this, our team conducted digital PR outreach, securing features in global design publications and podcasts, massively boosting credibility.
Key steps included:
By merging SEO, digital PR, website optimization, and ads under one cohesive strategy, Sansa Interiors transformed from a struggling young firm into one of Toronto’s most visible design studios. The results included top search rankings, prestigious press features, and exponential growth in lead inquiries, positioning them for long-term expansion and authority in Canada’s design market.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
