Simply. Coach, a SaaS coaching management platform, faced challenges with low traffic, minimal organic visibility, and poor conversion rates from paid ads. By implementing a data-driven SEO strategy and optimizing paid campaigns with targeted creatives and lead forms, Redefine Web achieved an 80% increase in organic leads and 1a 20% surge in paid leads within 48 days.
Simply. Coach is a secure SaaS platform designed to help executive coaches, coaching businesses, and enterprises manage and scale their coaching programs. It provides an all-in-one coaching management solution with features covering scheduling, billing, progress tracking, and reporting. By streamlining operations simply. Coach helps coaches and organizations focus on delivering transformational coaching programs rather than administration. However, despite being a powerful tool, their online visibility was limited due to the product being relatively new in a niche space. Their growth depended on reaching high-intent audiences worldwide and converting them efficiently. Redefine Web partnered with them to accelerate results through a combined SEO and paid ads strategy, significantly increasing lead generation within a short timeframe.
When Simply. Coach partnered with Redefine Web, and they faced the challenge of building authority for a new domain while targeting a niche global audience. Their website had low traffic and minimal lead conversions from both organic and paid channels.
On the organic side, traffic was scattered, site architecture was weak, and there was no structured keyword targeting. Without a content strategy, competitors captured valuable search queries, leaving Simply. Coach is struggling for visibility.
On the paid side, campaigns focused on brand awareness and generic text ads. While these brought some traffic, conversions were rare, costs were high, and ROI remained low. Ad creatives lacked clarity on features, and the customer journey offered no smooth conversion path.
To overcome these gaps, they needed a fast, scalable, results-driven approach that could increase visibility, boost quality lead generation, and build a foundation for sustainable long-term growth.
Redefine Web implemented an integrated growth strategy, combining SEO and paid ads optimization:
SEO (Organic Growth): We optimized all key pages based on advanced SEO factors and identified keyword gaps in our competitors’ content. With this, we developed a prioritized list of high-search-volume keywords. We also redesigned the blog and content architecture, aligning it to user intent. Fresh content was created to address the keyword gaps, while page-level blog SEO optimization techniques were employed to maximize ranking opportunities.
Paid Ads: We transitioned ineffective text-based campaigns into highly targeted Google, LinkedIn, and Facebook campaigns. Single-image ads highlighted solution benefits with clear, compelling messages. We also introduced integrated lead generation forms, which reduce friction and simplify demo requests for prospects. This combination delivered rapid growth with lower spend.
Key steps included:
By combining organic and paid efforts, Redefine Web transformed Simply.Coach’s lead acquisition capabilities. Their organic visibility grew, site architecture became streamlined, and blogs started ranking for competitive keywords. Paid advertising efforts also shifted from wasteful spending to highly efficient, conversion-focused campaigns, resulting in rapid growth. In just 48 days, Simply.Coach saw an 80% increase in organic leads and a 120% surge in paid leads.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
