Vision Express, an independent optometry practice, struggled to compete with corporate chains due to low visibility and weak digital presence. Redefine Web implemented a powerful blend of SEO, website optimization, paid ads, and conversion strategies, resulting in 71% growth in 6 months and a 62% surge in patient bookings.
Vision Express is an independent optometry practice renowned for its premium patient care and specialized services, including vision therapy, dry eye treatment, and specialty contact lenses. Unlike larger corporate chains, Vision Express focuses on delivering personalized care that emphasizes long-term eye health and advanced treatment options. Despite strong service offerings, the practice struggled to attract potential patients beyond word-of-mouth referrals, which limited its ability to grow. With a single office, they needed to expand their community footprint and attract new, high-value patients. Redefine Web partnered with Vision Express to develop a comprehensive digital strategy specifically designed for independent optometrists. From improving local search visibility and website usability to building paid ad campaigns that targeted premium services, we helped them connect more effectively with their audience, fuel appointment growth, and establish themselves as a trusted leader in their local market.
Vision Express faced several growth challenges. Their website was outdated and not optimized for conversions, making online scheduling difficult. Key services like vision therapy and dry-eye treatment were hidden, leading to low patient awareness of these higher-value options.
The practice also struggled with poor local search visibility, causing potential patients to choose corporate competitors instead. Despite offering premium care, their marketing failed to communicate this value effectively.
Previous vendors delivered low ROI, leaving the team frustrated. Without proper tracking or analytics, they couldn’t measure success or refine strategies. Their Google Business Profile was under-optimized, limiting exposure, while social proof was minimal.
With rising competition and stagnant growth, Vision Express needed an agency that could improve conversions, boost visibility, and drive measurable new patient acquisition.
Redefine Web executed a comprehensive digital marketing transformation, starting with tracking systems to measure performance and expanding to SEO, PPC, and conversion optimization. This ensured every move was measurable and impact-driven.
Key steps included:
The combined strategy of SEO, paid advertising, and website optimization created a measurable and lasting impact. Vision Express increased website traffic by 135.9%, saw a 62% surge in booked eye exams, and significantly expanded premium service selections. Within six months, the practice experienced 71% growth, strengthened its competitive edge against corporate rivals, and accelerated plans to develop into a new location.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
