A senior strategist runs your site through the 17 things that actually move the needle on conversion, then sends you a written report. You decide what to fix and who to hire — even if it's not us. No follow-up sequence, no credit card, no upsell pressure.
No credit card. No pitch. Audit delivered in 3 business days.
Honest answer, in three parts. (1) About 1 in 6 audits leads to a paid engagement with us, and that ratio is fine — cold-pitching SMB owners doesn't work, useful audits do. (2) Most audits surface $5K–$30K in fixable lost revenue. Even if you hire someone else (or fix it yourself), the world is better off with one more website that converts. (3) The cost of a 30-minute audit to us is one strategist's morning. The cost of a "free trial" that auto-bills you in 14 days is one of those things we'll never do. This isn't that.
Most "website audits" you'll find are 80-page generators full of generic Lighthouse warnings. Ours is the opposite: 17 hand-graded checks across the four levers that actually move conversion — load behavior, hero clarity, friction in the booking path, and trust signals. A senior strategist does the audit, not a SaaS scraper.
You get a written PDF with a graded scorecard, a prioritized fix list (cheap-and-easy first, expensive-and-strategic last), and the math on what each fix is worth in lost-revenue terms based on your traffic. Then a 30-minute call to walk through it. That's the whole offer.
Four things every audit ships with — done by a senior strategist, not a SaaS scraper. No upsells, no asterisks, no "to unlock the full report, sign up for…"
Most "free audits" run one synthetic Lighthouse test on desktop and call it done. We pull your real-device timing across 4 emulated handsets + 4G/5G/wifi conditions, then trace the render path to identify exactly which image, font file, or JS bundle is blocking your hero from painting in under 2 seconds. The fix is almost always less complex than the diagnosis suggests.
We run your hero through a structured first-impression rubric: clarity of the value prop, specificity of who it's for, dominance of the primary CTA, and trust-signal density above the fold. Most heroes flunk on at least two of the four — and the fix is usually a 30-minute copy change, not a redesign. We tell you which.
We map your entire conversion path — landing → service page → form/booking → submission — and pull the analytics drop-off rate at each step (or estimate it where instrumentation is missing). Most sites lose 60–80% of visitors at one specific step that costs almost nothing to fix. We tell you exactly which step that is for your site, and what the recovered traffic is worth.
After the audit window, you get a complete PDF report — graded scorecard, prioritized fix list, lost-revenue math, the works. Then we schedule the 30-minute walkthrough on your calendar. The report is yours unconditionally — keep it, share it with your team, hand it to a competing agency. No login wall, no expiring link, no follow-up email cascade.
We've taken enough "free audits" ourselves to know what they get wrong. Here's the discipline we apply to every audit we deliver.
No 80-page synthetic report with "minify CSS" repeated 14 times. Hand-graded by a senior strategist, only the findings that actually matter to your traffic.
Not "tell us about your business, we'll quote you." Real audit, real PDF, real numbers, even if you never talk to us again after the walkthrough.
You apply, we deliver the audit, we do the walkthrough, we step away. Unsubscribe takes one click. We don't keep your data in a re-engagement list.
Every finding is specific to your URL, your traffic, your industry. "Your booking form has 9 fields — industry baseline is 4" is the level of specificity you'll see.
If the report says you don't need an agency, the report says you don't need an agency. We've sent people to DIY builders, to specialist devs, and (twice) to "leave it as is, it's working."
No credit card, no "$1 trial," no upsell pressure during the walkthrough, no "this finding is in the premium audit" upsell tier. The deliverable above is the deliverable. Period.
Fast turnaround, no back-and-forth, no friction. The audit takes 30 minutes of your time across two short touches.
Fill the form above with your site URL and optional Google Analytics access. We confirm receipt within 1 business hour.
A senior strategist runs your site through the 17-point checklist, pulls real-device timing, maps your conversion funnel, and writes the PDF report. You don't need to do anything during this window.
Full graded scorecard + fix list + lost-revenue math lands in your inbox. Yours unconditionally — no login, no expiring link, no follow-up cascade unless you ask for one.
Live 30-minute Zoom/Meet with the strategist. We walk through the findings, answer your questions, and tell you (honestly) whether you need an agency, a DIY platform, or just two specific fixes. Then we step away.
A sampling of the kind of findings recent audits have surfaced — and what fixing them was worth. Some clients we worked with after the audit. Others we sent away with the PDF and never heard from again.
A sampling of feedback from the last 60 audits — some became clients, some didn't, all still talk to us.
I'd had three "free audits" before this one — two were thin PDFs that read like marketing brochures and one was a 90-minute pitch in disguise. Redefine's was different. They flagged that our booking form had 11 fields where the industry baseline is 4, mapped exactly where in the funnel we were losing 67% of mobile visitors, and gave me the exact copy to test on the hero. We did two of the changes ourselves, didn't hire anyone, and lead volume is up 40% three months later.
"Honestly, I was expecting a pitch deck. Got an actual PDF with 17 specific findings and a fix order. We hired Redefine for two of them and kept the rest for our in-house team."
"They told me on the walkthrough that I didn't actually need a redesign — just three specific copy fixes and a faster host. Sent me to a hosting vendor they don't get a kickback from. That kind of honesty is rare."
We don't ask for credit cards, contracts, or commitments. Here's what we promise — and what we'll refund if we miss.
PDF report delivered within 3 business days of your application — or your audit gets escalated to our director of strategy at no charge.
Real PDF, not a Slidedeck or a "view-only Google Doc that expires in 7 days." Yours unconditionally — share it, fork it, hand it to a competitor.
We email you the report, do the walkthrough, then stop. One follow-up email if you have a question. Zero re-engagement sequences. Period.
If the audit says hire someone else (or DIY it, or do nothing), the audit says that. We've sent dozens of prospects away with the PDF and no pitch.
We hear these questions on every strategy call. We figured we'd answer them upfront.
Genuinely free. No credit card, no "$1 trial," no premium-tier upsell mid-walkthrough, no "we'll send the full report if you book a 60-minute call." The PDF you get is the deliverable in full.
If you want us to fix what the audit surfaces, that's a separate paid engagement quoted after the walkthrough — and only if you ask. About 5 in 6 audit recipients never become paying clients, and that ratio is on purpose.
One in six audits leads to a paid engagement at some point in the next 12 months. The other five don't, and that's still fine for us — we'd rather be the agency that publishes a useful PDF than the one that runs a cold-email drip campaign.
The math is simple: the audit takes one strategist ~3 hours of focused work. Across 60 audits per quarter, that buys us 10 high-quality clients and the rest of the funnel is goodwill. Cheaper than running paid lead gen at the same conversion rate.
One follow-up email about 7 days after the walkthrough asking if you have any final questions. That's it. No drip sequence, no "we noticed you opened this last week" cold-touches, no quarterly "checking in" emails three years later.
Unsubscribe from the one follow-up takes a single click and deletes your record. We'd genuinely rather lose your contact than be the agency you ghost because we wouldn't stop emailing.
Fine. We audit the live site regardless of platform — what visitors actually see is what we grade. Some findings will be platform-locked ("you can't fix this without leaving Wix") and the report will be honest about that. Others will be one-click fixes inside your existing platform's editor.
The audit isn't a "you should rebuild with us" pretext. About 30% of audit recipients on DIY platforms walk away with two or three fixable wins and stay on their current builder.
We can still audit. About 40% of audit subjects don't share analytics access — we use industry-benchmark conversion rates for their category, plus public traffic estimates (SimilarWeb, Ahrefs) to model the lost-revenue math conservatively.
If you do share GA access (read-only), the math gets ~3x more accurate. Either way, the structural audit (hero, funnel, mobile, trust signals, SEO) doesn't depend on analytics at all.
Yes, please. The PDF is yours unconditionally. Forward it to your team, your current dev, your marketing agency, your investor, your accountant — we don't care, and we don't put a "DO NOT DISTRIBUTE" watermark on it.
Honestly, the best outcome for us is when an audit recipient shares the PDF with a peer and that peer books an audit too. That's how this funnel actually works.
Then the audit says so, in writing, on page 1 of the PDF. We don't try to spin "you need a rebuild" into "you need a $299/mo plan from us" if the math doesn't support it.
If you do want us to handle the rebuild, our Pay Monthly Websites ($99-$549/mo) and Growth Package ($299/mo all-in) are both fair options for a small business. But you'll hear about those only if you ask on the walkthrough.
A senior strategist — typically 8+ years of agency conversion work — runs the entire audit and writes the report. We use tooling (Lighthouse, Ahrefs, screenshot scripts) to gather data, but no SaaS-bot writes a sentence of your report.
Same strategist runs the walkthrough call. No handoff to a junior account manager between report delivery and the call.
Book in under 60 seconds. PDF audit lands in 3 business days. 30-minute walkthrough with a senior strategist. Then we step away.
Book my free audit