Find the money your ads account is leaking.
A written fix plan for the account you are already paying for, inside 24 hours.
Read-only access only. We never touch your campaigns during the audit, and you can revoke access the moment the report lands.
- A media buyer works your account against a 15-point checklist, six areas deep
- Search terms, tracking, structure, ad copy, landing pages, budget and bidding
- Every finding carries a dollar figure, taken from your own spend
Get my free Google Ads audit.
Give read-only access and we read your real account data. We never touch your campaigns during the audit.
The spend goes up. The leads do not.
The account still runs, the invoices still clear, and nobody can tell you which part of it is buying nothing.
- Paying for terms you never chose Broad match keeps finding new ways to spend. The search terms report would show you, and nobody opens it.
- The numbers disagree Google Ads reports one conversion count and the CRM reports another. Nobody trusts either, so nobody acts.
- Your agency grades its own work The monthly report is built by the people being judged by it. Every line in it supports staying the course.
- Broad match term, 0 conversions
- Ad group with one keyword
- No negative keyword list
- Conversion action counted twice
- Sitelink extensions missing
- Budget capped before noon
- Fix first
- Fix first
- Improve next
- Don't spend yet
- Don't spend yet
- Keep as is
See exactly where the money goes.
You end up knowing what your spend is buying, what it is wasting, and what to change first. Every finding carries a dollar figure from your own account.
- Six areas, from search terms and tracking to budget and bidding
- Read-only access. Revoke it the moment the report lands
- A dollar figure on every finding, so the fix order is the money order
Give read-only access. Get a fix plan, priced by what it is worth.
A media buyer, not a script. Every finding says whether it was observed in the account, tested, or calculated from your own numbers.
Send your customer ID
The 10-digit number in the top right of your account. We send an access request you approve in two minutes.
A media buyer opens the account
Search terms, structure, tracking, ad copy, landing page alignment, budget and bidding. Fifteen points, by hand.
Your written fix plan
Every finding with a dollar figure against it, ordered by what it is worth to stop or start doing.
30-minute walkthrough
We walk you through it in the order we would do the work. You book it, we never call first.
A fix plan with a number against every line.
Not a grader score, and not a pitch. You get what to stop, start and leave alone, each with a number against it.
A dollar figure on every finding
You see what the first fix is worth before anyone touches the account.
Something to hold an agency to
Whoever runs the account next inherits a baseline they did not write.
A reason to say no
The changes that will not pay for themselves are marked, including the ones somebody will try to sell you.
Real clients. Real numbers.
Each one started where this audit starts. An account spending real money without a straight answer about what it was buying.
CLIENT WORDS
The paid team ran an audit that found $18K/mo in wasted spend on brand terms we were already ranking for. Fixed inside two weeks.
They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Catalog ads at 5.8x where our old agency plateaued at 2x. Weekly notes tell us exactly what changed and what is next.
The team split our national spend by store catchment. Every location got its own landing page and creative. Booked eye exams up 47% inside two quarters with the same media budget.
Not a grader score. Not your agency marking its own work.
A free grader reads what is public. Your agency reports on itself. This reads the account and puts a number on what it finds.
| Free ad graders | Your agency's report |
 Google Ads audit
|
|
|---|---|---|---|
| Time to report | Instant, from public data | Monthly, written by the people being judged | Written in 24 hours of access landing |
| What it reads | What is visible from outside | The metrics that flatter the month | Your real account, 15 points across six areas |
| What findings carry | A score out of 100 | A recommendation to continue | A dollar figure, from your own numbers |
| Who reads it | A script | The team being reviewed | A media buyer with no stake in the answer |
| What it costs you | An afternoon decoding it | Another quarter of the same | Nothing. The report is yours either way |
Built for accounts spending real money without a straight answer.
For you if
- Spend is steady or climbing and the cost per lead is moving the wrong way
- You want a number against each fix, not a score out of 100
- You would rather have a written baseline than another monthly deck from the people running it
Not for you if
- You are not running Google Ads yet
- You want a free grader score. There are several, and they read public data
- You cannot grant read-only access. Without it there is nothing for us to read
Four guarantees, in writing
Printed on the page because we are held to them, not because they test well.
Get my free Google Ads auditAsked and answered.
Real questions from people about to request one. If yours is not here, book the audit and reply to the report email.
Book the audit and add the 30-minute walkthrough. That is the call, and it comes after the reading.
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