Get the Most out of Your Google Ads Campaign with a FREE Audit
We will audit your account against key metrics and offer deep insights, actionable next steps, and an overall account score to help you understand what’s working and where you can improve.
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Why Us
See how Your Google Ads Campaigns Are Performing
Our FREE Google Ads audit, designed with small businesses in mind, provides a comprehensive overview of your account against key metrics and offers insights. Most importantly, it provides you with an account overview to help you better understand what’s working and areas you can improve.
- Quality score
- Benchmarks
- Impression share
- Account activity
- Wasted spend
- Best practices
- Best & worst text ad
- Account structure
- Performance tracker
FAQ
Frequently Asked Questions About Google Ads Audit
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Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content and generate mobile application installs within the Google ad network to web users. It operates on a pay-per-click (PPC) model, meaning advertisers pay each time a user clicks on their ad. This platform allows businesses to set a budget for advertising and only pay when people click the ads, offering a flexible way to reach potential customers. Google Ads provides advertisers with tools to create different ads, such as search ads, display ads, and video ads, which can appear on Google’s search results pages and across their display network.
Google Ads allows advertisers to create ads and bid on keywords they want to appear in Google’s search results. When people search for these keywords, Google determines which ads to display based on factors like the relevance of the advertiser’s keywords and ad campaigns, the quality of their ad content, and the size of their keyword bids. Advertisers choose keywords related to their business offerings, create ads, and set a budget. When a user searches for these keywords, Google uses a complex algorithm to decide which ads are shown, their order, and by whom. The advertisers are charged a certain amount each time someone clicks on their ad, hence the term pay-per-click advertising.
Some best practices for using Google Ads effectively include:
Conduct thorough keyword research: Choose relevant keywords that potential customers will likely use when searching for your products or services.
Optimize ad copy: Write clear, compelling ad text that includes your keywords and a solid call to action to encourage clicks.
Use ad extensions: Enhance your ads with additional information, such as contact details, links to specific parts of your website, or product images.
Focus on quality score: Google rates the quality and relevance of your keywords and ad campaigns. Higher quality scores can lead to lower costs per click and better ad positions.
Test and refine: Regularly test different elements of your ads, like headlines or descriptions, to see what performs best. Use A/B testing to make data-driven decisions.
Monitor and adjust bids: Manage your bids carefully to get the most value from your budget. Adjust bids based on the performance of keywords and ad placements.
Track conversions: Set up conversion tracking to measure the effectiveness of your ads. This helps you understand which ads lead to desired actions, such as sales or sign-ups.
Keep your landing pages relevant: Ensure that the landing pages your ads point to are relevant, informative, and easy to navigate. This will not only help with conversions but also improve your quality score.
Following these practices can improve your Google Ads performance and achieve a better return on investment.
Obtaining a free Google Ads audit from us is a straightforward process. Contact us through our website’s contact form or email, providing your basic contact information and a brief description of your current Google Ads campaigns. Afterward, give us the ready-only access to your Google Ads for [email protected], which you can grant by adding us as a user or sharing your account ID. Once we have access, our team will analyze your campaigns, ad groups, keywords, and overall account structure. We’ll compile our findings into a detailed report, highlighting areas for improvement and potential strategies to enhance your campaign performance. This service is free, and there’s no obligation to use our paid services afterward, giving you the reassurance and freedom to make the best decision for your business.
There are several compelling reasons to take advantage of our Google Ads audit. It provides an objective review of your account by experts with a fresh perspective and may notice opportunities or issues you’ve overlooked. Our audit can help identify wasted ad spending by pinpointing ineffective keywords or poorly performing ads, allowing you to reallocate your budget more effectively. We assess your account structure, targeting options, and ad copy to ensure they align with best practices and your business goals. Additionally, our audit can uncover new opportunities for expansion, such as untapped keywords or additional ad extensions, which can improve your visibility and click-through rates. Using our audit, you’re taking a proactive step toward maximizing your return on investment and driving better results from your Google Ads campaigns.
Improving the performance of your Google Ads campaigns involves several strategic actions. Start by refining your keyword strategy to focus on highly relevant terms to your offerings and have clear search intent. Use negative keywords to exclude irrelevant traffic and prevent wasted spend. Optimize your ad copy to be compelling and directly aligned with the searcher’s intent, including clear calls to action. Test different ad variations using A/B testing to determine which messages resonate best with your audience. Review your targeting settings to ensure you’re reaching the right demographic, geographic, and device audiences. Adjust bids to prioritize high-performing keywords and ad placements. Finally, track conversions meticulously to understand which aspects of your campaigns drive valuable actions, and continuously adjust your strategy based on data-driven insights. Regular audits and professional guidance can further enhance your campaigns, so seek expert advice to stay competitive.
You can manage Google Ads on your own. Many business owners and marketers take on this task to control their campaigns and budgets. Google provides various tools and resources to help you set up, manage, and optimize your ads. It’s essential to familiarize yourself with the platform, learn the basics of pay-per-click (PPC) advertising, and understand critical concepts like keyword research, ad groups, and targeting options. However, managing Google Ads effectively requires time, effort, and a certain level of expertise. If you’re new to Google Ads, be prepared for a learning curve and consider seeking guidance or using educational resources to improve your skills. For those who lack the time or expertise, hiring a professional or using audit services can help optimize your campaigns for better results.
Google Ads Quality Score is a diagnostic tool that gives you a sense of how relevant and compelling your ad campaigns are. It’s a rating from 1 to 10 that reflects the relevance of your keywords, the quality of your ad copy, and the landing page experience you provide to users. Three factors determine your Quality Score: expected click-through rate (CTR), ad relevance, and landing page experience. A high Quality Score suggests your ad meets the needs of your audience well, which can lead to lower costs and better ad positioning. It’s a crucial metric to monitor because it can impact the cost and efficiency of your paid search campaigns. Regularly reviewing and optimizing for Quality Score can help enhance the performance of your ads.
A good Quality Score in Google Ads is typically around seven or higher on a scale from 1 to 10. Scores above 7 suggest that your ads are relevant, your keywords are well-chosen, and your landing pages provide a good user experience. High-quality scores can lower costs per click (CPC), lower conversion costs, and better ad positions. It’s important to note that Quality Score is relative and can vary based on the competition and the specifics of your industry. While aiming for the highest possible score is beneficial, what’s more important is focusing on continuous improvement and ensuring your ads are relevant and effective for your target audience. If you’re struggling to improve your Quality Score, an audit of your Google Ads account can identify areas for improvement and help you make more informed adjustments.
Improving your Google Ads quality score is crucial for better ad positioning and lower costs. Here are the steps to take:
Keyword Relevance: Ensure your keywords are highly relevant to your ad copy and landing page. This alignment helps Google see your ad as more pertinent to the user’s search.
Ad Copy Optimization: Write compelling ad copy that includes your target keywords. This improves relevance and can increase your click-through rate (CTR), which is a factor in your quality score.
Landing Page Quality: Your landing page should provide a good user experience. It should load quickly, be mobile-friendly, and contain content relevant to your ad and keywords.
Keyword Grouping: Organize your keywords into tightly themed ad groups. This allows for more targeted ad copy and landing pages, improving relevance.
Negative Keywords: Use negative keywords to prevent your ads from showing for unrelated searches, which can improve your CTR and relevance.
Ad Extensions: Use ad extensions to provide additional information and increase your ad’s real estate, which can improve CTR.
Performance Monitoring: Regularly review your account’s performance data. Look for trends in CTR and conversion rates to identify what’s working and what’s not.
Focusing on these areas can help you achieve a higher quality score, which can lead to more efficient and effective ad campaigns.
A reasonable click-through rate (CTR) in Google Ads can vary widely depending on the industry and the campaign context. However, the average CTR for search ads across all sectors is about 1.91% on the Search Network and 0.35% on the Display Network. If your CTR is around or above these averages, you’re likely on the right track. Benchmarking your CTR against similar campaigns in your specific industry and optimizing your ads to improve performance continuously is essential.
Negative keywords are a type of keyword that prevents your ads from being triggered by certain words or phrases. They refine targeting and ensure your ads are shown to the most relevant audience. By adding negative keywords to your campaign, you can exclude search terms that are not a good match for your product or service, which can help reduce wasted spend and improve your campaign’s overall performance. For example, if you’re selling luxury watches, you might add “cheap” as a negative keyword to avoid showing your ads to users searching for low-cost options.
Discovering negative keywords is a crucial part of optimizing your Google Ads campaigns. To start, review your Search Terms report in Google Ads. Look for queries that are irrelevant to your business or are not likely to convert. These could be terms that are too broad, unrelated to your products, or associated with job seekers and information seekers rather than potential customers.
You can also use brainstorming to predict irrelevant terms. Consider the context of your keywords and what unrelated topics might arise. Use keyword research tools; some offer negative suggestions based on your main keywords.
Competitor analysis can also reveal negative keywords. Observe the terms your competitors are not bidding on; these might be irrelevant to your industry. Lastly, seasonal trends and regional language differences can affect search behavior and lead to irrelevant queries.
By identifying and adding these terms to your negative keyword list, you can prevent your ads from appearing for these searches, improving your campaign’s relevance and cost efficiency.
A good Google Ads landing page should have a clear and compelling headline that reflects the promise made in the ad. It should also be visually appealing and professionally designed, with an easy-to-navigate layout. The content must be relevant to the ad’s message and keywords and concise and persuasive, highlighting the benefits of your product or service over features.
The page should also have a solid call to action (CTA) that stands out and tells visitors exactly what you want them to do: make a purchase, sign up for a newsletter, or fill out a contact form. Load time is critical; ensure your landing page loads quickly to reduce bounce rates.
Furthermore, the landing page should be mobile-friendly, considering the increasing number of users accessing the web through mobile devices. Lastly, include trust signals such as customer testimonials, secure checkout badges, or industry accreditations to build credibility and encourage conversions.
By ensuring these elements are in place, you can create an effective landing page that attracts and retains visitors, ultimately leading to higher conversion rates for your Google Ads campaigns.
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