Redefine Web
Diagnose. Prioritize. Execute.

The Digital Marketing Agency that Drives Predictable Growth

From your website to customer acquisition and retention, we build connected systems across every part of your growth. Attract more customers, convert more opportunities, and grow revenue while replacing your whole vendor stack.

Personalized growth audit in 24 hoursOptional walkthrough callWe never sell your data

Google Ads
SEO & Content
Website & CRO
Email & CRM
Call Tracking
Redefine Web
Growth report, week 38
Fri 18 Sep Live

Revenue closed

$46.2k 18%

vs. last week, attributed across channels

Google Ads $21.4k
Organic $16.8k
Email $8.0k

Weekly revenue, 12 weeks

Google Ads Organic Email

Sent every Friday

Calls booked 31 +6
Cost per booking $44 -$7
Qualified leads 118 +21

Read by owner, 8:02 am

Landing page CVR 4.8%up from 3.1% after redesign
Strategy call bookedvia Google Ads, 2 min ago
0+
Clients
0%
Retained year over year
$42M+
Ad spend managed
4.6x
Average blended ROAS

Seven services. One accountable team.

Custom-built websites your team owns.

We build websites that convert, and you own the code at handoff. No proprietary page builder to break free from later. Every rebuild goes live with A/B-tested variants and a live conversion dashboard.

  • ✓38% average conversion growth
  • ✓Live in 6 weeks
See web work →
Website A/B test where headline B converts at 3.6% against 2.1% and ships to all traffic, with the site repository transferred to the client

Headless builds, integrations, and apps you own.

Custom WordPress, headless front-ends, and CRM, PMS, and payment integrations. One team scopes the work, writes the code, and hands over every credential at launch.

  • ✓Built in 6 to 10 weeks
  • ✓You own 100% of the code
See custom development →
Headless checkout merged with Stripe payments and HubSpot CRM sync passing their tests, and every credential handed to the client at launch

SEO that pays for itself inside 12 months.

Technical fixes, search-focused content, and earned links that grow your organic traffic and revenue. Every keyword ranks against a booked-revenue target, not a vanity impression.

  • ✓96% organic traffic growth
  • ✓Page one in 12 weeks
See SEO programs →
Local search ranking climbing from position 38 to 1 over 12 months, with $41,200 booked from organic against $18,000 of SEO cost

Paid ads that earn back their own spend.

We run Google and Meta campaigns that pay for themselves in booked calls, closed deals, and new customers. Flat monthly fees, never a percent of spend.

  • ✓32% lower cost per acquisition in 90 days
See paid media →
Search campaign showing $12,400 ad spend, 186 booked calls and 4.6x return on ad spend, with the same flat fee at twice the spend

Website design and SEO on one contract.

A new WordPress site built rank-ready, with the SEO retainer starting on launch day. One team, one contract, one monthly report, so you stop paying two vendors who never talk.

  • ✓Starter build from $2,500
  • ✓90+ mobile PageSpeed at launch
See the packages →
Website design and SEO package, a new business website ranking first for its local service search, built and optimized under one contract

Google Ads that start with a real teardown.

Every account opens with a 15-point audit of your current spend, then weekly optimization against the cost-per-lead you signed off on. Search, PMax, and YouTube, one accountable operator.

  • ✓Starts with a 15-point teardown
  • ✓32% lower cost per acquisition in 90 days
See Google Ads management →
Google Ads search terms audit flagging 15 findings and $2,490 of wasted spend this month, fixed by adding 38 negative keywords

Hosting, security, and edits, handled.

Enterprise hosting, daily backups, monthly edits, and a 95+ mobile Lighthouse gate. You call, we fix it. A written monthly report reconciles uptime, patches, and page speed against booked leads.

  • ✓99.98% uptime over the last 12 months
  • ✓Every release scores 95+ on mobile Lighthouse
See the plans →
Website care dashboard with 99.98% uptime over 90 days, daily backups, security patches, this month's edits shipped and a 96 mobile Lighthouse score
Case studies All case studies

Real clients. Real numbers. 90-day timelines.

We delivered every project below in the last 18 months. Each one includes the diagnosis, the fix, and what happened in 90 days.

Homepage of iSmile Dental Spa, a Dental · Carmichael, CA business, shown in a browser window
Dental · Carmichael, CA

Drove 900% patient growth at iSmile Dental Spa with SEO, PPC and video marketing.

iSmile Dental Spa had a strong local name but an old, insecure website. Online channels brought in 1 to 2 new patients a month. We rebuilt the site on HTTPS, added treatment pages, cleaned up local listings and launched Google Ads and video. Within 6 months it ranked on page one for 75 keywords. It now sees 12 to 14 new patients a month.

Read the iSmile Dental Spa case study →
+900%
Patient growth
+800%
Organic traffic
+500%
Marketing ROI
Homepage of LifeStance Health Inc., a Mental Health · Provider Network · Multi-State business, shown in a browser window
Mental Health · Provider Network · Multi-State

Tripled patient leads at a $19 CPL across LifeStance Health's 10+ Georgia clinics.

Georgia Behavioral Health Professionals, a LifeStance Health division, needed more patients across 10+ Atlanta offices while keeping cost per lead under $25. We paired location and service targeting with landing pages built for booking and dedicated TMS therapy campaigns. Patient acquisition tripled at an average $19 cost per lead, with full impression share for TMS therapy.

Read the LifeStance Health Inc. case study →
$19
CPL
3×
Patient volume
100%
Impression share
Homepage of Host Duplex, a Hosting · Magento + WordPress + Cloud business, shown in a browser window
Hosting · Magento + WordPress + Cloud

Cut Host Duplex page load to sub-second with a clean rebuild.

Host Duplex sells high-performance hosting, yet its own website took 8+ seconds to load. We rebuilt it on a lightweight WordPress theme and swapped plugins for custom code. Chat and tracking stayed, without slowing the site. Pages now load in under a second, with 65% fewer server requests and about 5K more organic visits.

Read the Host Duplex case study →
-65%
Server requests
-85%
Page load
+5K
Organic visits

The Friday report your CEO actually reads

One page, every Friday: what revenue did, what we changed, what's next.

  • ✓CRM-verified: calls booked, dollars closed
  • ✓Written by your account lead, not auto-generated
Weekly marketing report showing $148.2k revenue closed, 26 calls booked and a $19 cost per lead, the changes made that week, and deals matched to the CRM by source

How we work

Four stages. Every step tied to revenue.

01
Weeks 1–2

Diagnose

Full-funnel audit of tracking, spend and site. You keep the findings either way.

02
Weeks 3–4

Prioritize

Every gap ranked by what it returns. Broken tracking, wasted spend and dead pages go first.

03
Weeks 5–13

Execute

Site, campaigns and automations shipped in payback order, live by day 90.

04
Every week after

Compound

Winners get budget. Losers get cut. Weekly.

Marketing built for your industry

Each industry gets its own funnel, competitor set and booking flow, refined across hundreds of accounts.

Core vertical

Dental

Practices, growing groups and DSOs. Dental SEO, PPC and patient reactivation, tied to appointments in your PMS.

  • +1000% patient growth
  • +20% PPC conversion rate
Explore dental →

Optometry

Booked eye exams, vision-plan aware and tied to your EHR.

  • +71% business growth
  • +135.9% organic traffic
Explore optometry →

Healthcare & wellness

Clinics, specialty groups and wellness practices.

B2B & professional services

Software, firms and manufacturers selling to businesses.

Home services & real estate

Trades, brokerages and local service businesses.

Consumer & e-commerce

Online stores and consumer brands selling direct.

See what an audit could earn back

Slide to your numbers, benchmarked against 10k+ sites run.

Projected monthly recovery
+$/mo

Recovered ad waste plus conversion lift. The audit is free, no card, no commitment.

Free · Written findings · Yours to keep

The honest comparison your vendors will not show you

Freelancer patchwork3–5 specialists
Typical agencySingle channel
Redefine WebFull stack, one team
Accountable for revenue, not deliverables
✕
✕
✓
One weekly report across every channel
✕
Own channel only
✓
Flat fee, never a % of ad spend
Varies
✕
✓
You own site, accounts, and data
Usually
Sometimes
✓
Senior account lead, start to finish
Partial
✕
✓
Cross-channel budget rebalancing weekly
✕
✕
✓
Contract terms
Ad hoc
6–12 mo lock-in
6 mo, then rolling

Scroll the table sideways to compare every option

In the contract,
not the pitch

Four written commitments in every agreement. Not values on a slide, clauses you can hold us to.

Get a proposal with these terms →
300+agreements signed
Service agreement, excerptStandard terms · Every engagement
01

You own everything at handoff

Website, hosting, domain, analytics, and ad accounts sit under the Client's credentials from day one of the engagement.

02

Flat fees, never a percentage of spend

Retainer amounts are fixed in writing and do not scale with the Client's advertising budget at any point in the term.

03

Same senior lead, start to finish

The strategist present on the initial call remains the accountable account lead for the duration of the engagement.

04

Leaving is an export, not a negotiation

Six-month initial term, rolling thereafter. All assets and data remain the Client's property.

Signed before any project starts.
No exceptions.
AUTHORIZED. REDEFINE WEB LLC
SIGNEDEvery
engagement

CLIENT WORDS

They cut wasted spend on non-buyer keywords and moved the budget to product-page campaigns. Blended ROAS climbed 40% in the first quarter.
Katetey Maxwell
Digital Marketing Lead, BSH Group
Verified via GoodFirms
+40% blended ROAS −22% wasted spend
BSH Group website homepage in a browser window, a family cooking together beside the company turnover headline
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

Notes from a data-driven digital marketing agency

Practical guides on SEO, paid media, websites and automation, drawn from the work we do for clients.

Frequently asked questions.

A data-driven digital marketing agency runs your growth channels against a single revenue number and reports every dollar back to closed sales. Redefine Web handles web design and development, SEO, paid media, marketing automation, and revenue reporting under one account. Every deliverable ties back to booked calls and signed deals.

Attribution wiring: we hook GA4, your CRM, and your ad platforms into one dashboard the day we start. You see cost per booked call, cost per closed deal, and pipeline by channel in a view you can pull up in any meeting.

Weekly reviews on real numbers: the person running your account walks you through what moved, what didn’t, and what changes next week.

Written 90-day plans: every retainer opens with a written plan and a 30-60-90 milestone tracker so you know what should have launched by when.

Redefine Web ties every deliverable back to a revenue number a client can point to in a meeting, and the person on the sales call runs your account from day one. Most digital marketing agencies stop at rankings, clicks, or impressions and hand the work down to a junior account manager after the pitch.

Three checks a growth-stage brand can run on any agency: Who runs the account. If the person on the sales call disappears after signing, you get a template, not a program. What the reporting shows. If the monthly report leads with impressions and clicks, the agency isn’t measuring revenue. How pricing works. If the fee scales with your ad spend, your agency wins when they spend more of your money.

Redefine Web charges flat monthly fees, keeps the same person on your account from the sales call through renewal, and reports pipeline movement first.

Most Redefine Web clients are growth-stage brands doing $1M to $50M in annual revenue with a real marketing budget and a decision-maker who owns the number. That includes multi-location healthcare practices, DTC and apparel brands, B2B SaaS teams, professional services firms, and home services companies.

Sizing notes to self-qualify: Under $500K ARR: usually a fit for the pay-monthly website program, not the managed marketing retainer. $500K to $5M: sweet spot for our small business and single-location programs. $5M to $50M: sweet spot for the full growth marketing agency retainer, multi-channel with attribution. $50M+: enterprise scope, custom SOW.

If you’re pre-revenue or a solo practitioner, we can point you at a better-suited resource.

Managed marketing retainers at Redefine Web start at $1,499/mo and scale to $6,000/mo based on scope, channel mix, and the media budget we run on your behalf. Websites are quoted separately as fixed-price statements of work, and the pay-monthly website program starts at $199/mo with $0 upfront.

Rough guide by scope: $999/mo for a single channel in one focus market, $1,499/mo for a single channel with deeper build-out, $2,499/mo for multi-channel or multi-location, and from $4,500/mo for multi-brand or a full growth stack. Tier names differ between the SEO and paid media ladders, so each service page names its own.

All retainers are flat monthly. Fees don’t scale with your ad spend, which keeps us focused on your sales results, not your media budget.

Paid media and conversion work show measurable movement inside 30 days on most accounts. SEO and content usually take 90 to 180 days to compound into ranking and traffic gains, depending on how competitive the space is and where the site starts.

Rough timeline you can plan against: Days 1 to 30, attribution wired, tracking clean, first PPC and CRO tests live, growth audit on the site. Days 30 to 90, cost per new customer settles at a target you can grow into, first SEO ranking movement on lower-competition terms. Days 90 to 180, SEO traffic compounds, automation flows nurture leads that were falling through, CRO wins bank on the site. Month 6+, programs stack, cost per booked call drops, pipeline gets predictable.

Every retainer opens with a written 90-day plan and a 30-60-90 milestone tracker so nothing hides.

Yes. You own every site Redefine Web builds at handoff. Codebase, hosting credentials, domain, analytics, ad accounts, and CRM configuration all sit under your login. We don’t lock clients into proprietary page builders or CMS platforms they can’t leave.

What handoff looks like the day the site goes live: GitHub or Bitbucket repo transferred to your organization. Hosting stays under your account, whether that’s a Redefine Web maintenance plan or your own provider. Domain registrar credentials transferred back to you. GA4, Google Tag Manager, Search Console, and ad accounts owned by your Google Workspace. CRM (HubSpot, Salesforce, or the platform you use) owned by your admin.

If you move to another agency next year, everything walks with you.

The three fixes are the top three items in your free growth audit. A strategist reads your paid media, organic search, and site conversion, then names the changes we’d prioritize first based on where your funnel is losing revenue right now.

The audit is a written report, delivered to your inbox inside 24 hours. You can apply the fixes yourself or ask us to. Continuing with Redefine Web is a separate decision after the audit.

Typical fixes we surface: a landing page CTA above the fold that is misfiring on mobile; a Google Ads campaign burning budget on broad-match irrelevant terms; a tracking gap where Meta and GA4 disagree on the same conversion event by 30% or more; an SEO service page targeting the wrong search intent; a form field that adds friction with no downstream value.

The 30-minute walkthrough is optional and you book it. No sales call is required, and we never call first.

Redefine Web works across 16 industries, and no two are run the same way. Each vertical has its own funnel, its own benchmarks, and a dedicated strategy lead who knows the space firsthand. We don’t mix leads across verticals. Dental accounts run under a dental lead, SaaS accounts under a SaaS lead.

Verticals we run today: dental practices, groups, and DSOs; med spa and aesthetic clinics; chiropractor and healthcare practices; optometry and vision care; home services (HVAC, plumbing, roofing, electrical); beauty and skincare DTC brands; apparel and fashion brands; food and beverage DTC brands; pet products DTC; ecommerce and multi-SKU catalog brands; B2B SaaS teams; manufacturing; real estate and property management; professional services (legal, accounting, consulting).

You get the written report in your inbox inside 24 hours. We read every page of your site, run the searches your customers actually type, and compare you to the competitors who show up for them.

The report carries one score, every finding sorted by what to fix first and what not to spend on yet, and a six-month order of work. Every fix is marked “your developer can do this” or “not a developer job,” so you know who to hand each line to.

The walkthrough is optional. You book it, we never call first, and it comes after the reading. No sales call is required, and the report is yours to keep whether you hire us or not.

A growth marketing agency at that revenue band usually runs paid search, paid social, SEO, conversion work on the site, and lifecycle email or SMS. Redefine Web packages all five under one retainer so one accountable lead owns the number, not five separate vendors pointing fingers at each other.

The default stack we run: Paid search: Google Ads, Microsoft Ads, LSA for local practices. Paid social: Meta, TikTok, LinkedIn for B2B, Pinterest for DTC. SEO: technical fixes, content the winners rank for, earned links. Conversion: site speed, mobile CTA, form friction, offer testing. Lifecycle: Klaviyo, HubSpot, or the platform already in place.

Every channel reports into one dashboard so revenue attribution stays clean.

Yes for most functions, and often at a lower total cost than a full in-house build. A performance marketing agency retainer with Redefine Web replaces a marketing manager, a paid media buyer, an SEO specialist, a conversion analyst, and a reporting analyst on most growth-stage teams.

Rough math on the swap: Marketing manager $110K to $140K a year loaded. Paid media specialist $85K to $120K. SEO specialist $75K to $110K. Analyst plus tooling $60K to $100K. Total in-house cost $330K to $470K a year, before benefits and management overhead. Comparable retainer with us $18K to $72K a year, with experienced leads and a written 90-day plan.

The one seat we don’t replace is a VP of Marketing who owns strategy across the whole company. We run under that person or under the founder.

Redefine Web retainers run on 6-month initial terms so paid, SEO, and conversion work has time to compound. That gives both sides enough runway for programs to hit their stride and produce the pipeline numbers we forecast on the audit.

What the 6-month term covers: attribution and tracking wired end to end; first 90-day plan executed with a 30-60-90 tracker; second 90 days compound paid gains and start banking SEO wins; written mid-term review at month 3 and a full renewal review at month 6.

Websites sit outside the retainer. Fixed-price statements of work, quoted per project.

Still have questions? Contact us or email hello@redefineweb.com.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.

Written in 24 hours10,000+ sites run300+ clients since 2021