We ship custom web development on Next.js, Laravel, Node, headless WordPress, and Shopify Hydrogen. Fixed-price scope quoted before start. Code lives in your git. Deployment runs through your CI. Every project graded against launch-day performance, not "it works on my machine".
We work on the stack your team can maintain. Not the stack we like to sell. Every scope respects your CI, code review, and deployment discipline.
App Router, Server Components, and edge deployment on Vercel, Netlify, or self-hosted. Headless CMS integrations with Sanity, Contentful, Storyblok, or WordPress.
Laravel with Filament or Nova for admin. Node with Fastify or NestJS. Postgres, MySQL, or MongoDB. Job queues, webhooks, and third-party integrations built to survive load.
See backend scope →WordPress running as a headless CMS with a Next.js, Astro, or Nuxt frontend. Content editors get familiar authoring. Frontend engineers get modern tooling.
See headless scope →Shopify Hydrogen storefronts for brands past the limits of Shopify 2.0 themes. Server-rendered React, deployed on Shopify Oxygen. Custom checkout extensibility where Plus qualifies.
See Hydrogen scope →GitHub Actions or GitLab CI. Sentry or Datadog for monitoring. Preview environments per PR. Code review discipline baked in from day one, not bolted on.
See DevOps scope →Custom web development means your git, your CI, your review discipline. We ship code your team can maintain, extend, and audit long after the engagement ends.
Every commit lands in your repository, not ours. Every deploy runs through your CI. Every rollback under your control. Handoff is a day-90 formality because ownership was written into day 1.
Decision log, storybook, API contracts, test coverage, and runbook shipped with the code. The engineer who takes over from us at month 12 has everything they need on day one.
Semver pinning on every dependency. Contract tests per integration. CI runs against sandbox APIs. Salesforce, Stripe, and HubSpot version bumps become reviews, not surprises.
Freelancers ghost. Offshore shops rotate teams and quality. We name one engineer per account, ship weekly, and deploy on your infrastructure.
The engineer you meet on the kickoff is on every code review, every prod incident, and every launch. Reachable by Slack and phone. No junior handoff after week 2.
Small increments through staging to production every week. Not three-month waterfalls followed by a big-bang launch. Feedback loop tight enough to change course when needed.
Runs on your AWS, GCP, or Azure account under your billing. No hidden SaaS wrappers. IaC in your git. Rotate our credentials whenever you want. Zero vendor lock-in.
Custom development moves the number most for three types of teams. If you see yours below, the audit call is worth 30 minutes.
Marketing site and product app share a design system. Your backend team focuses on the core product. Hiring cycles are too slow for the front-of-house work you need shipped this quarter.
Shopify to Hydrogen or Next. Custom PDP and PLP with sub-second LCP targets. Feed integration with Klaviyo and GA4 that survives every platform update.
Sitecore or Drupal moving to a modern stack. Zero-downtime cutover. Data migration with URL preservation. Compliance-safe rollout on a phased plan.
Written into every engagement letter. The differences between engineering shops show up in the contract, the code review policy, and the way rollback plans get handled six weeks in.
The engineer you meet at kickoff writes the code. No senior on the pitch and juniors on the account. US business hours. Direct Slack access. Named on every pull request.
React, Node, Postgres, Kubernetes. Boring, hire-able technology your next engineer already knows. No proprietary frameworks. No niche languages nobody hires for.
Every deploy has a one-command undo. Reversible migrations. Signed runbook per engineer. Backup restore is never the recovery plan.
Every engagement follows the same path. Find what's moving revenue. Fix what isn't. Compound the growth. You see progress every week.
A channel-by-channel teardown benchmarked against revenue, not vanity metrics. You get the findings whether or not we work together.
Messaging, ideal customer, and channel-fit aligned before we spend a single dollar of your budget.
Sites, landing pages, funnels, and automation. Built to convert and handed over fully owned by you.
Ongoing paid, SEO, and optimization tied to weekly performance reviews you can actually read.
Each case shipped in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory. Not just the win.
Migrated a 10,000-product Surrey pet superstore off Drupal. Real-time EPOS sync, click & collect, and loyalty live at launch.
iSmile Dental Spa: 900% patient growth in six months with combined SEO, PPC, and video marketing.
Seattle med spa: 3.4× consult requests with a price-simulator funnel and intent-led PPC.
Slide in your numbers. Assumes a 20% relative conversion improvement, which is what our first audit typically finds on non-optimized sites.
Written by the people who actually run the campaigns and build the sites. No thought-leadership filler. If we haven't tried it on a real client account, we don't publish it.
The three technical fixes that move rankings inside 90 days, and the four content patterns that survive Google's next update.
Why campaign structure tuned for CTR quietly kills pipeline. And how to rebuild it to measure booked meetings instead.
Read article →Where growth-stage brands leak the most revenue on their homepage. And the fastest three fixes we ship in the first 30 days.
Read article →Refer clients who are a fit, white-label our delivery on engagements you've won, or build a co-marketing relationship. Our partner program is built around real revenue share. Not just logo-swap badges.
Apply to partner program →We ship Next.js and React frontends, Laravel and Node backends, headless WordPress, Shopify Hydrogen, and DevOps setup. Every project is run by a senior engineer with hands-on production experience in the stack you already run.
Custom builds at Redefine Web usually land between $35,000 and
Median build-to-launch on custom scope is 9 weeks. Smaller scopes (single-app frontends, admin panels) ship in 4 to 6 weeks. Larger scopes (multi-service backends, headless commerce migrations) run 12 to 20 weeks. Every project ships on a signed timeline.
Yes. Code sits in your git from day one. We commit into your repository under our own dev accounts. When we part ways, we hand over full documentation and revoke our own access. No proprietary tooling. No license lock-in.
Every PR gets reviewed by a senior engineer other than the author before merge. Tests run in CI. Preview environments deploy per PR so QA and product review the actual build, not screenshots. This is not optional.
Yes. GitHub Actions or GitLab CI for CI. Sentry or Datadog for monitoring. Vercel, Netlify, Fly, Railway, AWS, or self-hosted deployment. Infrastructure-as-code where the scope warrants it (Terraform or Pulumi). Not a bolt-on.
Yes. Mixed teams (our seniors + your team) are common. We can lead architecture and code review as your engineers ship features. Or we can ship an initial build and hand off to your team. Whichever fits your hiring plan.
The 3 free fixes are the output of a free 30-minute engineering audit. A senior engineer reviews your Core Web Vitals, your architecture and observability setup, and your CI/CD flow, then names the three specific changes we would ship first based on where the app is losing engineering velocity or user performance right now.
Yes. Standard mutual NDA before any code access, MSA + SOW before engagement start, and every deliverable ships with a work-for-hire IP assignment clause so ownership transfers to you at final invoice.
30-minute audit of your paid, organic, and site conversion. You walk away with three specific fixes we'd ship first, whether or not you hire us.
30-minute audit. Three specific fixes. Whether or not you hire us.
For evaluating: scoped work and projected impact, in 5 business days.
For specifics: we reply within 1 business day.
