Book strategy call → Client Dashboard →
Book strategy call
PPC management services · Flat fee · Senior US buyers

PPC management services that pay for themselves. Every month.

Most PPC management retainers are billed as a percentage of ad spend, which pushes your PPC management agency to spend more whether the spend works or not. Ours are billed flat. Senior buyers, transparent reporting, and a clear answer to the only question that matters: did this dollar of spend return more than a dollar?

We run Google, Meta, LinkedIn, TikTok, and programmatic under one team, one attribution model, and one accountable senior strategist. No white-labeled hands. No offshored ops. No spend-based fees. The same media buyer who runs your Google account runs Meta and LinkedIn alongside it, with shared audience signals and a single live dashboard.

Engagement
Google, Meta, LinkedIn, TikTok
Typical timeline
Month-to-month after 90 days
Investment from
From $499 per month
// engagement spec FLAT-FEE
Account audit + plan
Wk 1 to 2
Build + launch
Wk 2 to 4
Optimization cadence
Weekly
Senior buyer dedicated
Always
From $499Monthly · flat-fee · not % of spend
Get a quote
Trusted by 300+ growth-stage brands
AlirahealthAlirahealthArmaninoArmaninoBsh LogoBsh LogoDelicate DentalDelicate DentalGoverment Legal ServicesGoverment Legal ServicesHightop HealthHightop HealthLifestanceLifestanceMarmaladeMarmaladeMontegraMontegraNcdenttalNcdenttalOxford CapitalOxford CapitalPaquin CarrolPaquin CarrolPco BookkeepersPco BookkeepersPeaceful Mmind PsychologyPeaceful Mmind PsychologyPeak Accounting SolutionsPel Rehabilitation MedicinePel Rehabilitation MedicineRiversaasRiversaasRosenbaummRosenbaummSmmile DesignSmmile DesignStanhope CapitalStanhope CapitalStellla MarisStellla MarisTilghmanTilghmanToyotaToyotaUptimeUptimeVpdentalVpdentalWillentzWillentz
What real PPC management services do

PPC management services that bill on results, not on your media budget.

Most PPC management firms bill 12 to 20% of ad spend, which pushes the agency to push spend whether it works or not. Our PPC management services bill a flat fee scaled to account complexity. We make the same revenue whether your blended spend is $5,000 or $500,000. That is the whole alignment story, and it changes how the work runs from week one.

We run all five major platforms in house under one team. Google, Meta, LinkedIn, TikTok, and programmatic. Most PPC management companies specialize in one platform and white-label the rest, which is how cross-channel attribution falls apart and budgets get misallocated to whatever looked good in last-click reporting. We run a unified attribution layer so the platform that actually closes your pipeline gets the budget.

Senior buyers only. Eight years average experience on the lead, with $40 million or more in lifetime managed spend each. The same person is in your weekly review, your Slack channel, and your monthly strategy session. No junior team handed your account after the contract closes. The agency stays small on purpose because we will not dilute the senior bench.

See cross-platform outcomes

3.2x average ROAS

Median return on ad spend across active e-commerce accounts in the trailing 12 months. B2B accounts measured against pipeline value, not ROAS.

Pipeline-attributed

Server-side conversion tracking plus offline conversion imports from your CRM. Real attribution, not last-click illusion that flatters every report.

Senior buyers, not interns

The average buyer on your account has spent $40 million or more across categories. The agency is small for a reason. We will not dilute the team to grow.

What is included

What you actually get from our PPC management services.

Five disciplines run as one cross-channel program. Google, Meta, LinkedIn, TikTok, and programmatic. No platform silos, no white-labeled hands. The same senior buyer who runs your Google account runs Meta and LinkedIn alongside it, with shared audience signals and one unified attribution view.

Audit before action.

Every PPC management engagement starts with a two-week audit of your existing accounts. Structure, naming conventions, conversion tracking, audience definitions, creative performance, and competitive positioning. The output is a written audit and 90-day plan, signed off before we spend a dollar of your budget.

Phase duration
Weeks 1 to 2
Output
Written 30-page audit
// deliverables
  • Account structure audit
    Campaigns, ad groups, keywords, and audiences reviewed against current best practice.
  • Conversion tracking audit
    Pixel firing, server-side events, attribution windows. Most accounts have leaks here.
  • Creative + copy review
    What is working, what is not, and where the messaging gap actually sits.
  • 90-day plan
    Written plan with prioritized changes, expected impact, and clear success criteria.

Ad copy that stops the scroll.

Generic ad copy is a tax on your media budget. Our writers are senior, the same team that writes our website work, and they research your buyers before touching a single ad. Static and motion creative produced in-house. RSA, display, and short-form video versions tested every month.

Output
20 to 40 ads per month
Creative format
Static, motion, video
// deliverables
  • Ad copywriting
    RSA headlines and descriptions, ad extensions, and sitelink copy. Written, not generated.
  • Static creative
    Display banners and Meta static ads in every required size. On-brand from the start.
  • Motion + video
    Short-form video, animated banners, Reels-format content for paid social.
  • Creative testing program
    Statistical creative testing. What wins, why it won, and what to scale next.

Real attribution, not last-click theater.

Most PPC dashboards lie because the tracking lies. Our PPC campaign management services rebuild attribution from the ground up. Server-side events, offline conversion imports, and view-through windows tuned to your real sales cycle. The dashboard your team sees is the same dashboard we use to optimize.

Tracking model
Server-side plus offline imports
Update cadence
Real-time
// deliverables
  • Server-side tracking
    Conversions API for Meta, server-side tagging for GA4, GTM server containers.
  • Offline conversion imports
    CRM-sourced wins fed back to Google and Meta for smart bidding optimization.
  • Live ROAS dashboard
    Looker Studio. By campaign, by audience, by creative, by stage.
  • Weekly performance review
    Same dashboard, reviewed weekly with your account lead.

Smart bidding, smartly fed.

Smart bidding only works if the inputs are good. We feed Google and Meta machine bidding the right conversion signals, the right value modifiers, and the right audience definitions. Then we monitor what the algorithms get wrong, which is more often than the platforms admit in their public documentation.

Bid strategy
tCPA, tROAS, Max Conv Value
Manual override rate
12% (industry under 2%)
// deliverables
  • Bid strategy mapping
    Which campaigns run on which strategies, why, and when to switch.
  • Conversion value tuning
    Modifiers for product, audience, and region. ROAS optimized at the right granularity.
  • Manual override layer
    When smart bidding gets stuck (it does), we override at the keyword or audience level.
  • Spend pacing
    Daily monitoring against monthly budget. No surprise overspend, no end-of-month underspend.

Where ad spend actually converts.

An ad is only as good as the page it lands on. We design and build dedicated landing pages for high-spend campaigns, run A/B tests on them every week, and tie the CRO program to the same dashboard tracking ad performance. Pages live on your domain, you own them.

Pages built per quarter
4 to 8
Avg. CVR lift
+38% on tested pages
// deliverables
  • Landing page design + build
    Dedicated pages per high-spend campaign or audience. On your domain, your CMS.
  • A/B testing program
    Hypothesis backlog, weekly experiments, statistical results. Not vibes.
  • Heatmap + session review
    Hotjar or Microsoft Clarity reviewed weekly. Friction surfaced, fixes shipped.
  • Form + checkout optimization
    The biggest CRO wins are usually downstream of the page. We work the full funnel.
What happens after you schedule the call

The 45-minute call, then the audit, then the launch plan.

Same operating cadence on every account. Auditable, time-boxed, dashboard-transparent. Designed to build trust before scaling spend, not after a fire drill.

STAGE 01 / CALL

Talk to a senior media buyer.

45 minutes. A senior PPC management expert, not an account executive, reviews your current accounts, your tracking setup, and the three highest-leverage moves in front of you right now. You leave with three concrete actions to take in the next 30 days, hire us or not.

Day 1
STAGE 02 / AUDIT

Find the leaks.

Two weeks. Account audit, tracking audit, creative review, competitive positioning. Output is a written 30-page audit and a 90-day plan, signed off before we spend a dollar. The audit document is yours to keep either way.

Weeks 1 to 2
STAGE 03 / POSITION

Build the foundation.

Account restructure, tracking rebuild, creative production, landing pages built. Approved before launch. No live campaigns running on broken plumbing.

Weeks 2 to 4
STAGE 04 / LAUNCH & SCALE

Launch, iterate, and compound.

Campaigns live by week 5. Weekly creative testing, weekly bid review, monthly strategy session with your account lead. Dashboard live with read access from day one. Once unit economics prove out, scale spend at controlled velocity and add new channels (LinkedIn, TikTok, programmatic) only after core platforms are saturating. No vanity expansion.

Month 2 onward
Why teams pick us

Why finance leaders choose our PPC management services over the typical agency bid.

Three things every CFO checks before approving a paid media spend, and the reasons our clients consistently call us out as a different shape of PPC management company.

$40M+
Lifetime managed ad spend per buyer

Senior buyers on every account.

The average lead buyer on your account has spent $40 million or more across categories. The same person stays from kickoff through month 36. No offshored ops, no junior team handed your account after the contract closes.

Senior US team
Flat
Fee model, not % of spend

Aligned incentives.

We bill flat. We make the same revenue whether you spend $5,000 or $500,000 a month. That removes the structural reason most PPC management agencies push spend that does not work, and it changes which campaigns we kill.

No spend conflict
30d
Cancellation notice, always

No long-term lock-in.

After the 90-day initial term, we run month to month. 30 days notice to cancel, full stop. The retention rate is not from contract length. It is from the work compounding past month 6, when most retainers begin to underperform.

Month-to-month
Is this right for you

Who our PPC management services are built for.

Three signals that you should hire managed PPC services from a senior team instead of running ads in house or working with a freelancer. If two or more describe your situation, we are likely a fit.

$5K+
Monthly ad spend, or strong intent

You have a real budget.

Your monthly ad spend is at least $5,000 a month, or you are about to commit at that level. Below that, a freelancer is usually the right answer. Our PPC ad management services are built for accounts where the cost of the wrong decision is real money.

Real budget
2+
Platforms running concurrently

Cross-channel is the problem.

You run Google plus at least one of Meta, LinkedIn, or TikTok. Attribution is broken. Budget moves between platforms based on guesswork. A single-platform PPC management firm cannot solve that. Cross-channel PPC advertising management is exactly what we are built for.

Cross-platform
1
Finance or marketing leader who owns ROI

You have someone watching the number.

You have a CFO, head of growth, or founder who reviews ROAS or pipeline weekly. Our flat-fee model is a story you can tell that person without flinching. If nobody on your side is checking the math, even great PPC ad management services will drift.

Accountable owner
What we will not do

The three things our PPC management firm refuses to do, on purpose.

You can read this as discipline or you can read it as a filter on the wrong-fit engagement. Either way, knowing what we will not do up front saves you a discovery call and saves us a misaligned account. If any of these is a hard requirement on your side, we are not the right PPC management agency for you, and we will tell you on the call instead of after the SOW.

Schedule a Call to talk it through

No percentage-of-spend billing.

We bill a flat fee. If you want a percentage-of-spend model because your CFO has approved that budget line, we are the wrong agency. The incentive misalignment is structural and we refuse to live inside it.

No 12-month contracts.

After the 90-day initial term we run month to month. If you want a 12-month lock-in for procurement reasons, we will not sign it. Locked-in clients get worse work because the agency stops earning the renewal.

No agency-owned accounts.

Your Google Ads account, your Meta Business Manager, your LinkedIn campaign manager, your GA4 property. You own all of them from day one. If you fire us on Tuesday, your team or another PPC management firm can pick up on Wednesday with no migration friction.

By the numbers

What rigorous PPC management actually delivers.

Avg. ROAS · e-commerce accounts
3.2x
Median return on ad spend across active e-commerce accounts in the trailing 12 months.
Source: Internal benchmarks · Q2 2026
Avg. CPL reduction · year one
-41%
Median cost-per-lead reduction across B2B accounts in the first 12 months of a program.
Source: Aggregate accounts · 2025
Avg. spend efficiency unlocked
$0.27/$
Median wasted-spend reduction in the first 90 days of an account audit + restructure.
Source: Audit findings · 2025
FAQ

Frequently asked questions about our PPC management services.

The questions finance and marketing leaders ask before signing with a PPC management company. If yours is not here, send it. We reply within one business day.

// cannot find your answer?
Wondering if your account has the leaks we typically find?
Send us a question
Why flat-fee instead of percentage of spend?

Because the percentage of spend model creates a structural conflict of interest. The more you spend, the more the PPC management agency makes, regardless of whether the spend returns. We bill flat, scaled to account complexity, so we recommend the spend that is right for your business and not the spend that is right for our invoice. That alignment is the single biggest reason finance leaders pick us.

What is the minimum monthly ad spend for your PPC management services?

$500 a month for B2C and $1,000 a month for B2B is where most accounts begin to generate meaningful learning data for smart bidding. We will happily run smaller accounts. We will just be upfront on the call about what kind of result you can expect at that spend level. Our PPC ad management services are not pay-to-play.

How much do professional PPC management services cost?

Our PPC management service starts at $499 a month for a single-platform account with a tight scope. Multi-platform accounts with creative production and landing page work typically run $1,500 to $4,500 a month flat. The audit phase always runs fixed-fee so you see the full retainer cost before signing the 90-day initial term. No surprises in month two.

Which platforms do your PPC management agencies cover?

Google (Search, Performance Max, YouTube, Display, Shopping), Meta (Facebook and Instagram), LinkedIn (B2B only), TikTok (B2C consumer), and Microsoft Ads when the ICP fits. We do not recommend running every platform from day one. We usually start with one or two and add channels as the unit economics prove out. Cross-channel PPC campaign management is the work.

Can you work with our existing analytics setup?

Yes, and we will usually rebuild parts of it. Most accounts we audit have tracking gaps that distort decision-making. We use what is there, fix what is broken, and add server-side tracking and offline imports where the platforms need them to bid intelligently. You keep the GA4 property, the Tag Manager container, and the dashboards.

How long until we see results?

Audit findings in week 1 to 2. First wins in weeks 4 to 6, usually waste reduction rather than new lift. Meaningful program lift from month 3. Compounding ROAS improvements from month 6. Anyone promising 2x ROAS in 30 days is restructuring an already failing account, not running real growth. We will tell you that on the call.

Do you handle creative, or do we provide it?

We handle it, both static and motion. Most clients have brand assets we adapt. Some need original photography or short-form video, which we shoot or commission. The creative scope sits inside the SOW so there is no surprise. Working from your team's existing creative is also fine. We will just review it for performance fit before launch.

How do you compare to the best PPC management companies in the US?

Honest answer: the biggest PPC management firms have more depth on enterprise tooling and global media buying. They are the right call if you spend $1M or more a month. We are the better call if you spend $5,000 to $250,000 a month and you want the senior buyer in your weekly review, not on a portfolio of 40 accounts. Different shape of work. We will tell you on the call which side of the line you are on.

What happens if I want to hire PPC management experts from your team to embed with mine?

That is a different shape of engagement. We offer a fractional model where you can hire one of our senior buyers on a day rate to embed with your in-house team, work in your accounts, and train your analyst. Useful when you have the volume to justify in-house but not the seniority. Quoted separately from the standard managed PPC services retainer.

How do I know we are hiring the right PPC management firm for our account?

You will not know on the strategy call. You will know after the two-week audit, when we have written down what is broken, what is working, what is leaking spend, and what is the highest-leverage move for the next 90 days. The audit deliverable is yours to keep whether you proceed with us or take it to another PPC management firm. The point is to make the decision with the audit in front of you.