PPC Management Services Priced by Flat Fee, Not Ad Spend

PPC management services cover the day-to-day work of running paid ad accounts across Google, Meta, LinkedIn, Microsoft, TikTok, and Amazon. That means keyword and audience research, campaign structure, ad copy and creative testing, bid and budget tuning, negative keyword sculpt, landing page conversion work, and CRM-verified attribution. Redefine Web runs PPC management services on a flat monthly fee, not a percent of ad spend, so pricing stays predictable as budget scales. Every account gets a written audit in week one, campaign rebuild in week two, live launch inside 14 days, and weekly written optimization notes from the media buyer on your account. Ad spend is billed direct by each network, so you always see the network cost separate from our management fee. Every campaign is tied to a booked meeting logged in HubSpot, Salesforce, or Pipedrive, not a raw form fill. Google publishes the ad rules every campaign follows in the Google Ads policy library, and our audit checks every account against them before launch.

Flat-fee removes the built-in reason for your agency to keep ad spend high. Percent-of-spend PPC agencies (12 to 20 percent of monthly ad budget is common) make more money when you spend more, not when you close more. That conflict shows up the moment you ask them to tighten CPA. Our flat management fee is the same whether you spend $2,000 or $200,000 a month, so budget decisions are made against pipeline math, not agency revenue. Flat fee also removes the surprise. A percent-of-spend account with a $50,000 seasonal budget spike triggers a $6,000 to $10,000 management invoice on top of the ad spend itself. Flat fee stays $999 to $4,500 regardless of the spend spike. Businesses that scale ad spend fast (ecommerce holiday season, B2B end-of-quarter push, healthcare open enrollment) save the most. See the four flat tiers in the pricing section above, and read the case studies for real ad-spend and management-fee numbers from clients running the model.

A PPC manager runs paid accounts across Google Search, Performance Max, Display, YouTube, Meta, LinkedIn, Microsoft, TikTok, and Amazon in coordinated campaigns. Day to day that is keyword and audience research, creative testing, bid and budget tuning, negative keyword pruning, landing page conversion rate work, and offline conversion upload from your CRM. At Redefine Web every account has one named media buyer as the point of contact. That buyer publishes a written Monday note covering what launched last week, what moved on CPA and ROAS, and what is queued for this week. Monthly the same buyer produces a report to the founder covering ad spend, booked meeting count, CPA, revenue from paid, signed deal value, and next month plan. Quarterly they present ROI and book of tests to leadership. Every optimization is tied to CRM-verified booked meetings uploaded through HubSpot offline conversion sync or Salesforce, not raw form fills. Bids optimize to the money.

PPC management is the ongoing work of running paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, and Amazon Ads on behalf of a business. It covers campaign structure, keyword and audience research, ad copy and creative testing, bid strategy tuning, budget allocation across channels, negative keyword sculpt, landing page conversion rate work, offline conversion upload from CRM, weekly written performance reporting, and quarterly strategy reviews. PPC management from Redefine Web runs on a flat monthly fee. Ad spend is billed direct by each network. Every account gets a paid media audit in week one, campaign rebuild in week two, live launch inside 14 days, and a 14-day guarantee that a first paid booked meeting will land inside that window or the first month is free. Every campaign is tied to a booked meeting logged in HubSpot, Salesforce, or Pipedrive, not a raw form fill. Businesses that outsource PPC management gain a dedicated media buyer, cross-channel attribution, and predictable monthly cost without hiring a full in-house paid team.

PPC agencies are outside firms that build and run paid ad campaigns for businesses across Google, Meta, LinkedIn, Microsoft, TikTok, and Amazon. A PPC agency handles account setup, keyword and audience research, ad creative, campaign structure, bid and budget management, conversion tracking, landing page work, and monthly performance reporting. Most PPC agencies charge one of two ways. Percent-of-spend (typically 12 to 20 percent of monthly ad budget) or flat fee. Redefine Web charges flat monthly fees at $999, $1,499, $2,499, and from $4,500 across four tiers with ad spend billed direct by each network. Every account gets one named media buyer, a written Monday optimization note, and a 14-day guarantee that a first paid booked meeting will land inside 14 days from launch or the first month is free. A good PPC agency owns campaign structure, tracking, landing pages, and reporting. A bad one manages Google Ads only, hides fees inside percent-of-spend math, and reports on form fills instead of CRM-verified booked meetings.

Every Redefine Web PPC management retainer includes account audit and rebuild in week one, dedicated landing pages, CRM offline conversion upload, cross-channel budget management across Google, Meta, LinkedIn, Microsoft, TikTok, and Amazon, weekly written performance notes, monthly founder-level reports, and quarterly strategy reviews. Every account also gets one named media buyer as the point of contact, server-side pixel wiring (Meta CAPI, LinkedIn Insight Tag, Google Enhanced Conversions), CallRail phone attribution, GA4 conversion events, and Auction Insights competitor tracking. Launch tier includes 1 landing page. Growth includes 3. Scale includes 6, built as a landing page system with variants for offer, audience, and geography. Enterprise includes a custom landing page system plus dynamic elements per campaign, plus a dedicated media buyer working only your account. Every tier includes ownership on cancel: your ad accounts, pixels, tracking, CRM feed, and creative library stay with you. Weekly optimization notes cover CPA and ROAS movement, what launched, and what is queued next. Every metric is tied to a CRM-verified booked meeting, not a raw form fill.

PPC company stands for a pay-per-click company. Pay-per-click is a paid advertising model where the advertiser pays only when a user clicks the ad. Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, and Amazon Ads all run on the pay-per-click model. A PPC company or PPC agency is an outside firm that runs those paid accounts on behalf of a business. Redefine Web is a flat-fee PPC company. Ad spend is billed direct by each network. Management fee stays $999, $1,499, $2,499, or from $4,500 per month across four tiers regardless of how much ad budget scales. Every account gets a named media buyer, weekly written optimization notes, monthly founder reports, quarterly strategy reviews, and CRM-verified booked meeting attribution through HubSpot, Salesforce, or Pipedrive. The 14-day guarantee applies to every account: a first paid booked meeting inside 14 days from launch or the first month is free. Google explains the pay-per-click model in more detail at the Google Ads help center.

Healthy ad budget depends on average deal value, market, and geography. Local service businesses run $2,000 to $6,000 per month. Regional B2B and ecommerce brands run $6,000 to $25,000. National brands and SaaS companies run $25,000 to $100,000. Enterprise accounts run $100,000 and up. We size ad budget against your target CPA and your sales team capacity so nothing is spent past what your team can close on. A $2,000 monthly account paying $80 per booked meeting brings 25 meetings a month. A $25,000 account at the same CPA brings 312. Budget flows to the channel producing the cheapest booked meeting that week, so Google gets more weight when search demand spikes and Meta or LinkedIn get more when retargeting audiences build to size. Every dollar tracked through Enhanced Conversions and offline conversion upload to your CRM. Businesses with average deal value under $500 stay on lower tiers. Businesses with deal value over $10,000 usually move to Scale or Enterprise inside quarter two.

Yes. Every flat-fee tier covers Google Ads and Meta Ads out of the box. LinkedIn Ads is included on Growth tier and above when your buyer titles fit the LinkedIn audience library. Microsoft Ads is added on any tier at no extra fee once your Google account is stable. TikTok Ads and Amazon Ads are included on Scale and Enterprise on request. Budget flows to whichever channel is producing the cheapest booked meeting that week. Cross-channel attribution runs through a single dashboard with a blended CPA and blended ROAS view, so you never chase three separate agency invoices telling three different pipeline stories. Server-side pixels include Meta CAPI for iOS 14 tracking, LinkedIn Insight Tag, and Google Enhanced Conversions. Every network is tied back to CRM-verified booked meetings, not raw form fills. Businesses that run only Google Ads today usually add Meta retargeting inside month one and LinkedIn cold in month three, once creative and audience libraries build out.

Yes. Every PPC management retainer includes dedicated landing pages, not just links to your homepage. Launch includes 1 dedicated page. Growth includes 3. Scale includes 6, built as a landing page system with variants for offer, audience, and geography. Enterprise includes a custom landing page system plus dynamic elements per campaign. Every page ties to a CRM-verified booked meeting so CVR data feeds back into bid strategy. Landing pages are built for Core Web Vitals compliance, with mobile-first layout, on-page proof stack (verified reviews, client outcomes, badges above the fold), and single-offer intake. Homepage traffic never dilutes intent because every campaign gets its own landing page. Landing page conversion rate is benchmarked against industry averages in week one, then tested in weekly A/B cycles run in-house without waiting on external design. The Core Web Vitals standard defines the loading, interactivity, and layout targets every landing page runs against. Bids and budget shift toward campaigns with the highest CVR at the target CPA.

Every account gets server-side tracking, offline conversion feed from HubSpot, Salesforce, or Pipedrive, and a unified dashboard so closed deals trace back to the exact campaign, keyword, and ad creative. Wiring includes Google Ads Enhanced Conversions, Meta CAPI, LinkedIn Insight Tag, GA4 conversion events, and CallRail for phone attribution. Bids optimize toward CRM-verified booked meetings, not raw form fills. When a lead books a meeting, that booked meeting event fires back to Google, Meta, and LinkedIn through the offline conversion upload API, so the ad platforms know which click actually turned into pipeline. Bid strategy tightens around the click patterns that produce booked meetings. Weekly reports show cost per booked meeting per channel, per keyword, per creative. Monthly reports show revenue attribution: signed deals sourced from paid, dollar value, and average sales cycle. Businesses that switch from click optimization to booked-meeting optimization typically see CPA drop 30 to 50 percent inside quarter one because bids stop paying for high-volume, low-quality lead activity.

Every Monday you get a written performance note from the media buyer on your account covering what launched last week, what moved on CPA and ROAS, and what is queued for this week. Every 30 days you get a full report to the founder with ad spend, booked meeting count, CPA, revenue from paid, signed deal value, and the next month plan. Every 90 days we present a quarterly strategy review and book of tests to leadership. Budget shifts and strategy tweaks are signed off in the quarterly meeting. Reports are written, not auto-generated PDFs. Numbers are pulled from Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft Ads UI, GA4, HubSpot or Salesforce, and CallRail. Every claim is backed by a screenshot or a CRM query. No ghost slide deck, no vanity metrics, no rounded numbers hiding weak accounts. Marketing owners and founders on our reporting cadence typically save 4 to 6 hours a month otherwise spent chasing agency updates.