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Google Ads Management · Search + PMax + YouTube · Closed revenue

Google Ads Management Services
Priced Against Closed Revenue.

Search, PMax, YouTube, Shopping, and Display run by one Google Ads team. Every campaign built around cost per booked meeting or cost per closed deal. Weekly optimization ties every dollar back to your funnel, not impressions. Legacy AdWords accounts welcome.

$399
Starting monthly retainer
7-14 days
First closed revenue
94%
Client retention past year one
// engagement specOngoing monthly retainer
AuditWK 1
Written 12-page audit: structure, tracking, wasted spend, priority fixes.
RebuildWK 1-3
Search + PMax rebuild. Offline conversion feed from CRM into Google Ads.
OptimizeWK 3-8
Weekly cadence on ad copy, bidding, and landing page conversion rate against closed revenue.
ScaleMO 3+
YouTube and Shopping layered as CPA stabilizes. Ceiling growth into new territories.
Investment from$3,500/mo starting
Get a quote
30+ Google Ads accounts under management 14 days to first paid conversion 50% CPA drop launch to week 8 Tied to revenue not clicks
Selected brands under our Google Ads management programs
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
CClutch
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
What Google Ads management does

Google Ads Priced Against Pipeline,
Not Clicks or Impressions.

Most Google Ads agencies report Google's dashboard numbers back to you. Impressions, clicks, CTR. Then your revenue does not move. We price every campaign against booked meeting or closed revenue and hold ourselves accountable to that number.

Search + PMax + YouTube coordinated.
Outcome 01

Search + PMax + YouTube coordinated.

Not three campaigns running in isolation. Search catches high-intent. PMax catches broad demand. YouTube builds category awareness. Each priced against the same funnel event.

Offline conversion feed wired in.
Outcome 02

Offline conversion feed wired in.

GA4 imports plus offline conversion feed from your CRM back into Google Ads. Every campaign traces to the closed revenue it produced, not just the form fill.

Weekly written note, not a monthly PDF.
Outcome 03

Weekly written note, not a monthly PDF.

Every Friday, one written note: what changed, what moved closed revenue, what is next. Owned by the Google Ads specialist running your account.

How we work

Four stages.
Audit to scale on the Google stack.

Same rhythm across every Google Ads engagement. Every stage ends in a written deliverable.

01Audit

12-page report

Written 12-page audit covering structure, tracking, wasted spend, and priority quick wins.

Audit + fix list
02Rebuild

Search + PMax

Search campaign structure and PMax asset groups rebuilt. Offline conversion feed wired to your CRM.

Rebuilt structure
03Optimize

Weekly cadence

Ad copy, bidding, and landing page CVR iterated weekly. Written note every Friday.

Weekly written report
04Scale

YouTube + territories

YouTube and Shopping layered as CPA stabilizes. Territory expansion where the number supports it.

Sustained pipeline growth
// What is included

What you actually get from our Google Ads management.

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

ads.google.com · search terms · last 90 days // SEARCH TERMS · WASTED SPEND FOUND QUERY CLICKS SPEND CONV free ppc course 312 $1,847 0 jobs at competitor 184 $923 0 cheap diy template 276 $1,412 0 enterprise pricing quote 42 $318 7 book demo software 28 $196 4 42% wasted spend · 247 missing negatives // CONVERSION SETUP · BASELINE GA4 conv duplicated x3 Meta CAPI not firing Phone conv not tracked CRM webhook working // AUDIT REPORT 20 pages · written Wasted spend map Negative sculpt list Tracking rebuild Rebuild roadmap Target CPA table ✓ Signed off · before rebuild Audit phase mockup: Google Ads search terms table with 3 wasted spend rows struck through totaling 42% waste and 247 missing negatives, conversion setup baseline showing GA4 duplicated Meta CAPI not firing phone not tracked, plus 20-page written audit report signed off before rebuild

Audit that exposes wasted spend + broken tracking.

Week one. Full campaign audit exposing wasted spend, missing negatives, misconfigured conversions, and untracked revenue events. Median finding on new accounts: 42% wasted spend and 247 missing negatives. Everything written up in a 20-page audit report signed off before we touch structure.

Phase duration
1 week
Sign-off
Before rebuild starts
// Deliverables
  • Wasted spend + query mining
    Every search term with spend is reviewed. Off-category / competitor / irrelevant queries surfaced for negative sculpt.
  • Conversion setup audit
    Are conversions counting clicks (wrong), form fills (better), or revenue events (right)? Fix at the root.
  • Landing page + CVR audit
    Landing page conversion rate benchmark. Every ad group mapped to its LP + CVR score.
  • Written 20-page report signed off
    Owner + ops lead review + sign off before we rebuild.
ads.google.com · account structure · v2.0 // CAMPAIGN TREE · TARGET CPA · MARGIN-WEIGHTED ACCOUNT 6 campaigns · sculpted ENTERPRISE PLAN tCPA $180 · HIGH margin SKAG-lite · exact + phrase MID-TIER SVC tCPA $95 · MID margin SKAG-lite · phrase P-MAX · LAYER tROAS 4.2x · qualified asset group per service ad group · buy-intent 4 exact · 3 RSAs ad group · compare 6 phrase · 3 RSAs ad group · problem 5 phrase · 3 RSAs // NEGATIVE KEYWORD SCULPT · SHARED LIST JOB SEEKERS 78 terms FREE · DIY 64 terms COMPETITOR HR 52 terms CROSS-AG NEGATIVES 53 terms Structure phase mockup: campaign hierarchy tree with account-level negatives feeding Enterprise Plan campaign tCPA 180 dollars high margin, mid-tier services tCPA 95 dollars mid margin, and Performance Max layer tROAS 4.2x qualified, ad groups shown with match-type discipline SKAG-lite, plus negative keyword sculpt with 4 shared lists totaling 247 negatives

Campaigns rebuilt around priority services.

Week two. Campaigns rebuilt around your priority services + buyer intent. Higher-margin services get a higher target CPA. SKAG-lite structure with match-type discipline, Performance Max layered where you qualify, negative keyword sculpt to strip waste before it starts.

Phase duration
1 week
Structure
SKAG-lite + PMax layered
// Deliverables
  • Priority service campaign structure
    Top revenue services each get their own campaign with target CPA based on LTV.
  • Negative keyword sculpt
    247 negatives added on average in the first pass.
  • Match-type discipline
    Exact + phrase for high-intent, broad only on tightly scoped clusters.
  • Performance Max where you qualify
    PMax layered where your feed and creative library qualify.
launch · day 14 · yoursite.com/lp/enterprise // COUNTDOWN · GUARANTEE CLOCK // LIVE IN 14 days Miss it · first month free // LP · CAMPAIGN-MATCHED GET QUOTE REVIEW PROOF 4.9 · 218 reviews TRUST · BBB · SOC2 · G2 Book a demo pixel fired GA4 + Meta CAPI + CRM // GUARANTEE FIRST CONV 14 DAYS · MAX Signed clause in every MSA ✓ Day 9 · first CRM-verified conversion · $312 CPA · under guarantee Launch phase mockup: 14-day countdown clock with miss-it-first-month-free clause, campaign-matched landing page with review proof 4.9 stars trust badges and demo booking form with conversion pixel fired verified on GA4 Meta CAPI and CRM, plus 14-day guarantee stamp signed clause in every MSA and day-9 first CRM verified conversion at 312 dollar CPA under guarantee

First live paid conversion inside 14 days - guaranteed.

Weeks two through four. Landing pages built per campaign with conversion flow + review proof + trust badges. Every ad tracked through to a CRM-verified conversion. If we don't hit a paid conversion inside 14 days, your first month is free.

Phase duration
2-3 weeks
Guarantee
1st paid conv in 14 days
// Deliverables
  • Purpose-built landing pages
    Every campaign gets its own LP built around one priority service.
  • Revenue-based conversion tracking
    Conversion is a revenue event, not click-to-form. Tracked from ad through LP through CRM entry.
  • Server-side pixel + GA4
    Meta CAPI and Google Ads pixels wired with server-side backup.
  • 14-day guarantee in writing
    Miss the 14-day mark, your first month is free. Applied to 30+ accounts to date.
looker studio · CRM-verified CPA · weekly // CPA · WEEK 1 → WEEK 8 · CRM VERIFIED -50% · $312 → $156 $320 $240 $160 $80 W1 W2 W3 W4 W5 W6 W7 W8 // A/B · HEADLINE TEST VARIANT A · CONTROL "Enterprise Plans" CVR 2.1% VARIANT B · WINNER "Quote in 24 hrs" CVR 4.6% // NEGATIVES · WEEKLY SCULPT + 34 new negatives - 6 bid adjustments + 2 RSA rotations every optimization · CRM verified Optimize phase mockup: weekly CPA trendline dropping 50% from 312 dollars week 1 to 156 dollars week 8 CRM verified, plus A/B headline test showing variant B Quote in 24 hrs at 4.6% CVR winning against control Enterprise Plans at 2.1% CVR, and weekly negatives sculpt log with 34 new negatives 6 bid adjustments 2 RSA rotations all CRM verified

Cost per conversion drops week over week.

Weeks four through eight. Ad copy A/B tests, bid strategy tuning, landing page CVR iteration, negative keyword sculpt refined weekly. Average account CPA drops 50% from launch to week 8. Every optimization tied to the CRM-verified conversion number.

Cadence
Weekly optimization report
Metric
CPA + ROAS
// Deliverables
  • Weekly written optimization notes
    Every Monday: what changed last week, impact on CPA + conversions, what is being tested this week.
  • Ad copy + creative A/B testing
    Headline + description + creative testing at ad-group level. Winners promoted, losers killed.
  • Bid strategy tuning
    Manual to target CPA to target ROAS progression as data compounds.
  • Landing page CVR iteration
    LP conversion rate benchmark tracked weekly. Copy + form + hero test cycles in-house.
looker studio · spend vs CRM revenue · month 3 → 9 // SPEND SCALING · TIED TO CAPACITY CAPACITY CEILING · 220 leads/mo M3 M4 M5 M6 M7 M8 M9 spend $k/mo CRM revenue $k // LAYER · RETARGET · AWARENESS META · CAPI Retargeting · 3 audiences LP visitors · pricing · cart DISPLAY · GDN Awareness · 2 audiences in-market · lookalike CRM LINKEDIN · CAPI B2B · 1 audience job title + firmographic // EVERY DECISION · REVENUE-TIED Closed revenue signal Ops capacity check Vanity spend targets Scale phase mockup: spend versus CRM revenue chart month 3 to month 9 with rising blue spend bars and green CRM revenue line approaching red-dashed capacity ceiling of 220 leads per month, plus Meta CAPI retargeting 3 audiences Display GDN awareness 2 audiences LinkedIn CAPI B2B 1 audience layered, every scaling decision tied to closed revenue and ops capacity not vanity spend targets

Scale spend against real CRM-verified revenue.

Month three onward. Once CPA is stable, we scale ad spend into the ceiling. Meta + Display layered as retargeting and awareness. Every scaling decision tied to conversion volume + your capacity, not vanity spend targets.

Phase
Month 3+
Metric
Conv + ROAS
// Deliverables
  • Spend-to-capacity model
    Ad spend scaled against your capacity + throughput. No spending past what you can deliver.
  • Meta + Display retargeting layer
    Once search demand is captured, retargeting + look-alike layers built.
  • Monthly written report to owner
    Every 30 days: ad spend, conversion count, CPA, revenue from paid, ROAS, next-month plan.
  • Quarterly strategy review
    Every 90 days: ROI + tests presented to leadership. Budget shifts signed off in the meeting.
Why teams pick us

Three Reasons
Beat generalist PPC shops on Google.

Most PPC agencies run everything. We specialize on Google Ads and go deeper there than generalists can.

Google Premier Partner Google Ads agency.
Reason 01

Google Premier Partner Google Ads agency.

Google Ads Premier Partner status since 2022. Specialists who have managed $50M+ across Search, PMax, YouTube.

Flat monthly fee, no % of spend.
Reason 02

Flat monthly fee, no % of spend.

From $399/mo. No markup that scales with your ad budget. Ad spend billed directly by Google.

Written weekly reports, not dashboards.
Reason 03

Written weekly reports, not dashboards.

You get a Friday written note. Not a Looker link you never open. Real accountability to closed revenue.

Who this is for

The Fit Below Tells You
in 60 Seconds Whether the Call Is Worth Booking.

Google Ads management moves the number most for three types of businesses.

B2B SaaS spending <span class=Segment 01

B2B SaaS spending $10K to $150K/mo on Google.

0K to Segment 01

B2B SaaS spending $10K to $150K/mo on Google.

50K/mo on Google." loading="lazy" decoding="async" width="1200" height="750" style="display:block;width:100%;height:100%;object-fit:cover;" />
Segment 01

B2B SaaS spending $10K to $150K/mo on Google.

You have Search running. PMax is a black box. YouTube feels risky. You need someone who can layer all three against pipeline.

Ecommerce brands doing $2M to $50M annually.
Segment 02

Ecommerce brands doing $2M to $50M annually.

Shopping and PMax primary. Feed hygiene inconsistent. Attribution broken. You need feed rebuilds plus campaign restructure.

Local service businesses doing $5K to $50K/mo on Google.
Segment 03

Local service businesses doing $5K to $50K/mo on Google.

LSA, Google Search, and Google Business Profile as primary channels. You need someone who wires all three together, not just Search.

By the numbers

What Google Ads Management Actually Moves.

Median CPA reduction
0%
Median cost per acquisition reduction inside 90 days across active Google Ads engagements.
Managed spend since 2021
$0M+
Total managed Google Ads spend across active clients since 2021.
First closed revenue
0d
Median time to first tracked closed revenue event on Google Search campaigns.
Google Ads FAQ

Google Ads Management
Questions Answered.

If your question is not here, book the 30-minute call. A strategist answers directly.

How much do Google Ads management services cost?+

Google Ads management services at Redefine Web start at $399/mo Launch tier (up to $10K spend), $6,500/mo Growth ($10K to $40K spend), and $12,500/mo Scale ($40K to $150K spend). Enterprise pricing is custom above that. Ad spend is billed directly by Google, separately from the management fee.

Fees are flat monthly and do not scale as a percent of your ad spend, which keeps incentives pointed at pipeline instead of budget growth.

Which Google Ads campaign types does the Google Ads agency run?+

Redefine Web Google Ads agency work runs Search, Performance Max, YouTube, Shopping, Demand Gen, Display, and App campaigns where applicable. Local Service Ads for home services and healthcare verticals.

  • Local practices: Search plus LSA plus GBP optimization.
  • B2B SaaS: Search plus PMax plus YouTube against target-account lists.
  • DTC ecommerce: Shopping plus PMax plus Demand Gen.
  • Multi-region enterprise: full-funnel coverage with regional budget allocation.
Do you handle Google Shopping feeds?+

Yes. Every Redefine Web Google Ads management services engagement for DTC or ecommerce includes feed audit, Merchant Center setup, feed rules for optimization, and supplemental feeds for missing attributes. Feed hygiene is where most Shopping campaigns lose money.

  • Full Merchant Center account audit.
  • Feed rules for title, description, and category optimization.
  • Supplemental feeds for missing attributes (GTIN, brand, condition).
  • Custom labels for margin, seasonality, and inventory tiering.
  • Feed refresh cadence tuned to catalog velocity.
What about tracking and reporting on the Google Ads management company?+

Enhanced Conversions, GA4 imports, offline conversion feed from HubSpot, Salesforce, or Pipedrive, and cross-domain tracking. Every closed revenue event traces to the campaign that produced it.

  • Enhanced Conversions for form fills and calls.
  • GA4 conversion imports into Google Ads.
  • CRM offline conversion feed for pipeline stages.
  • Consent Mode v2 for EU coverage.
  • Server-side tagging for iOS 14 signal recovery.
  • Cross-domain tracking for multi-property setups.
Are you a Google Premier Partner?+

Yes. Google Premier Partner status maintained since 2022. Top 3% of Google Ads agencies globally by managed spend and performance.

  • Early beta access to new campaign types.
  • Dedicated Google account team escalation path.
  • Named support for account suspensions and policy issues.
  • First-look on Meta and LinkedIn product changes.
How fast does Google Ads produce revenue?+

Search hits first, 7 to 14 days after activation. PMax follows once machine learning has enough data. YouTube takes 30 to 60 days to show tracked revenue.

  • Search: 7 to 14 days to first optimization.
  • PMax: 21 to 45 days to hit target CPA.
  • Shopping: 14 to 30 days for full catalog activation.
  • YouTube: 30 to 60 days for view-through revenue to show.
  • Display retargeting: 21 to 30 days for audience volume.
Can you audit our existing Google Ads?+

Yes. Free 30-minute audit call plus a written 12-page report inside 5 business days. Three specific fixes you can apply with or without hiring Redefine Web.

  • Full account structure review.
  • Spend distribution analysis.
  • Quality score audit on top spend keywords.
  • Conversion tracking validation.
  • Negative keyword and audience exclusion review.
  • Three prioritized fixes with effort and expected gain.

Written 12-page report yours to keep.

What does the weekly report from the Google Ads management services team include?+

Weekly written note every Friday: what changed this week, what moved closed revenue, what is next week's priority. Not a data dump. Real strategic context.

  • What changed: what we adjusted this week and why.
  • What moved: which campaigns or keywords drove pipeline.
  • What is next: the top 3 priorities for next week.

Metrics attached: cost per acquisition, blended CPA, spend distribution, quality score trend, closed revenue attributed.

Do you work with in-house marketing teams?+

Yes. Mixed engagements are common on Google Ads management services at Redefine Web. Our media buyer runs strategy and execution on Google Ads. Your team owns the CRM and post-form nurture. Whichever fits your headcount plan.

  • Our buyer runs the accounts, your marketing manager runs the weekly review.
  • We handle Google Ads, your team handles Meta or LinkedIn.
  • We handle paid media, your team owns SEO and organic.
  • Our specialist plugs into your existing sprint cadence.
What does the Google Ads management services retainer term look like?+

Google Ads management services at Redefine Web run on a 6-month initial retainer term so paid programs have time to compound. Machine learning campaigns (PMax, Demand Gen) need 30 to 45 days of conversion data before optimization stabilizes, and a 6-month term gives that runway plus room for scale plays.

  • Month 1: attribution wired, quick wins, first optimization pass.
  • Months 2 to 3: CPA settles into target band.
  • Months 4 to 6: scale plays and second-network layering.
What we will not do

Three Commitments
Most Agencies Refuse to Make.

Written into every engagement letter. The differences between agencies show up in the contract, the invoice, and the way change requests get handled six weeks in.

No percent-of-ad-spend markup.
01 · Never

No percent-of-ad-spend markup.

Flat monthly management fee. The cost is the cost.

No Google Ads without offline conversions.
02 · Never

No Google Ads without offline conversions.

Running Google Ads without wiring the offline conversion feed from your CRM is guessing. We do not launch without it.

No PMax without feed audit.
03 · Never

No PMax without feed audit.

PMax with a broken feed is expensive. We audit and fix the feed before enabling PMax.

Selected work

Real clients,
real numbers, no made-up metrics.

Each engagement delivered in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory.

Healthcare · Orthodontic Network
0%
booked consult growth

Canada's largest orthodontic network replaced uncoordinated paid spend with conversion-first, capacity-aligned, multilingual campaigns across 65+ clinics.

Booked consults
0
Cost per consult
−58%
SaaS · Subscriber Tool
0%
activation growth in 90 days

Funnel rebuilds, automated drip campaigns, and a 4-channel launch grew activation 300% and drove 400+ daily subscribers post-launch.

Activation rate
0
Launch-week customers
3K
Ecommerce · Reusable Tablets
$0
cost per conversion at scale

A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion and grew conversions 11% on $650K in managed ads.

Conversion rate
0
Cost per sale
$31
Get started

Book a free 30-minute
Google Ads Management audit.

Senior strategist on the call. Three specific fixes you can apply, with or without us. Written summary in your inbox the next business day.

Dedicated strategist on the call
Direct answers
Written recap included
Primary path

Book your free audit.

Drop your email. A strategist reviews your funnel and books the 30-minute audit within one business day.

  • This field is for validation purposes and should be left unchanged.
Free for growth-stage brands doing $500K+ annual revenue. We respond within 4 business hours.
Avg audit-to-fix time
14 days
Brands served since 2021
300+
Client retention past year one
94%