Banyan Technology

Boosted Banyan Technology’s engagement by 320% through targeted Google Ads, real-time monitoring, and strategic keyword use, enhancing visibility and client-focused growth.

Client

Banyan Technology

Industry

Logistics

Service

PPC management

Company Overview

Banyan Technology, founded in 2001, revolutionized logistics by pioneering API Carrier connectivity for over-the-road (OTR) freight. This innovation transformed real-time rating and scheduling, setting a new industry standard for connecting clients with carrier networks and enhancing freight management efficiency and transparency. Recognized for its growth on FreightWaves’ FreightTech 100 and Inc. Magazine’s Inc. 5000 lists, Banyan’s success is driven by a commitment to sustainable, impactful growth and client-focused service.

The LIVE Connect platform leads the industry with comprehensive solutions for Truckload, LTL, Parcel, and Final Mile shipping. It offers advanced automation, real-time rating, and predictive pricing models, optimizing freight operations while enhancing cost management and control. With ongoing innovation and strategic partnerships, Banyan anticipates and meets industry demands, solidifying its leadership.

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Challenges

Balancing cost-effective bidding in a competitive Google Ads landscape

Keeping up with constant updates in Google Ads algorithms and practices

Achieving high conversion rates amidst increasing ad competition

Solution/Execution

To boost Banyan’s online presence, we managed global PPC campaigns on platforms like Google and Meta, optimizing campaigns through keyword research and competitive analysis. By refining strategies and optimizing elements like bidding and ad copy, we drove engagement and ROI, aligning performance with Banyan’s business objectives and supporting their logistics sector growth.

Results

Conversion rate

USD Cost Per Conversions

Managed ad budget

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Results

Conversion rate
USD Cost Per Conversions
Managed ad budget
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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