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PPC Management · Named media buyer · Booked pipeline

PPC Management Services
to Book Pipeline, Not Clicks.

Google Ads, Meta, LinkedIn, and TikTok run by one media buyer, one report, one number. Every campaign structured around cost per booked meeting, not cost per click. Weekly optimization tied to closed revenue, not vanity metrics. Fixed monthly fee, no percent-of-spend markup.

$399
Starting monthly retainer
7-14 days
First closed revenue
94%
Client retention past year one
// engagement specOngoing monthly retainer
Account auditWK 1
Structure, tracking integrity, wasted spend, and quick-win map delivered in writing.
Rebuild + trackingWK 1-3
Campaign rebuild, negative keyword sculpt, offline conversion feed into Google Ads.
OptimizeWK 3-8
Weekly optimization on ad copy, bidding, and landing page conversion rate against closed revenue.
ScaleMO 3+
Once CPA is stable, scale spend into the ceiling. Meta + LinkedIn layered as needed.
Investment from$3,500/mo starting
Get a quote
30+ accounts under PPC retainer 14 days to first paid conversion 50% CPA drop launch to week 8 Tied to revenue not clicks
Selected brands under our PPC management service programs
Alira HealthDelicate DentalHighTop HealthLifeStanceNC DentalPeaceful Mind PsychologyPEL Rehabilitation MedicineSmile DesignVP DentalArmaninoBSHGovernment Legal ServicesMarmaladeMontegraOxford CapitalPaquin CarrollPCO BookkeepersPeak Accounting SolutionsRiverSaaSRosenbaumStanhope CapitalStella MarisTilghman BuildersToyotaUptimeWillentz
Reviews across 5 platforms
Verified by people who actually paid us.
Trustpilot
4.7/5
★★★★★
25+ verified reviews
CClutch
5.0/5
★★★★★
40+ verified reviews
GGoogle
5.0/5
★★★★★
5+ verified reviews
DDesignRush
4.9/5
★★★★★
29 verified reviews
gGoodFirms
5.0/5
★★★★★
20 verified reviews
What PPC management does

PPC Priced Against Pipeline,
Not Impressions.

Most PPC agencies report clicks and impressions. Then the retainer bill arrives and pipeline is flat. We price every campaign against cost per booked meeting or cost per closed revenue. If the number does not move, we tell you.

Every ad tied to a revenue event.
Outcome 01

Every ad tied to a revenue event.

GA4 conversion imports and offline conversion feed from your CRM back into Google Ads. Every ad traced to the meeting booked or dollar closed it produced.

Landing pages purpose-built per campaign.
Outcome 02

Landing pages purpose-built per campaign.

Not your homepage. Dedicated landing pages per service line. Clear offer, single primary action, tracked end-to-end.

Weekly written performance review.
Outcome 03

Weekly written performance review.

Not a monthly PDF. A weekly written note that says what changed, what moved closed revenue, and what is next. Owned by the media buyer running your account.

How we work

Four stages.
Audit to scale, tied to pipeline.

Same rhythm across every PPC engagement. Every stage ends in a written deliverable.

01Audit

Written teardown

Structure, keyword hygiene, negative sculpt, CVR, and tracking integrity review of your current accounts.

Written audit + fix list
02Rebuild

Campaign structure

Tight structure, negative keyword sculpt, match-type discipline. Multi-network layering where you qualify.

Rebuilt account structure
03Optimize

Weekly cadence

Ad copy, bidding, and landing page conversion rate iterated weekly against closed revenue. Written note every Friday.

Weekly written report
04Scale

Ceiling growth

Once CPA is stable, we scale spend into the ceiling. Meta + LinkedIn layered as retargeting and awareness.

Sustained pipeline growth
// What is included

What you actually get from our PPC management service.

Fixed scope. Fixed timeline. Fixed outcomes. Each phase below has a defined deliverable, a written sign-off, and a date on the calendar.

ads.google.com · search terms · last 90 days // SEARCH TERMS · WASTED SPEND FOUND QUERY CLICKS SPEND CONV free ppc course 312 $1,847 0 jobs at competitor 184 $923 0 cheap diy template 276 $1,412 0 enterprise pricing quote 42 $318 7 book demo software 28 $196 4 42% wasted spend · 247 missing negatives // CONVERSION SETUP · BASELINE GA4 conv duplicated x3 Meta CAPI not firing Phone conv not tracked CRM webhook working // AUDIT REPORT 20 pages · written Wasted spend map Negative sculpt list Tracking rebuild Rebuild roadmap Target CPA table ✓ Signed off · before rebuild Audit phase mockup: Google Ads search terms table with 3 wasted spend rows struck through totaling 42% waste and 247 missing negatives, conversion setup baseline showing GA4 duplicated Meta CAPI not firing phone not tracked, plus 20-page written audit report signed off before rebuild

Audit that exposes wasted spend + broken tracking.

Week one. Full campaign audit exposing wasted spend, missing negatives, misconfigured conversions, and untracked revenue events. Median finding on new accounts: 42% wasted spend and 247 missing negatives. Everything written up in a 20-page audit report signed off before we touch structure.

Phase duration
1 week
Sign-off
Before rebuild starts
// Deliverables
  • Wasted spend + query mining
    Every search term with spend is reviewed. Off-category / competitor / irrelevant queries surfaced for negative sculpt.
  • Conversion setup audit
    Are conversions counting clicks (wrong), form fills (better), or revenue events (right)? Fix at the root.
  • Landing page + CVR audit
    Landing page conversion rate benchmark. Every ad group mapped to its LP + CVR score.
  • Written 20-page report signed off
    Owner + ops lead review + sign off before we rebuild.
ads.google.com · account structure · v2.0 // CAMPAIGN TREE · TARGET CPA · MARGIN-WEIGHTED ACCOUNT 6 campaigns · sculpted ENTERPRISE PLAN tCPA $180 · HIGH margin SKAG-lite · exact + phrase MID-TIER SVC tCPA $95 · MID margin SKAG-lite · phrase P-MAX · LAYER tROAS 4.2x · qualified asset group per service ad group · buy-intent 4 exact · 3 RSAs ad group · compare 6 phrase · 3 RSAs ad group · problem 5 phrase · 3 RSAs // NEGATIVE KEYWORD SCULPT · SHARED LIST JOB SEEKERS 78 terms FREE · DIY 64 terms COMPETITOR HR 52 terms CROSS-AG NEGATIVES 53 terms Structure phase mockup: campaign hierarchy tree with account-level negatives feeding Enterprise Plan campaign tCPA 180 dollars high margin, mid-tier services tCPA 95 dollars mid margin, and Performance Max layer tROAS 4.2x qualified, ad groups shown with match-type discipline SKAG-lite, plus negative keyword sculpt with 4 shared lists totaling 247 negatives

Campaigns rebuilt around priority services.

Week two. Campaigns rebuilt around your priority services + buyer intent. Higher-margin services get a higher target CPA. SKAG-lite structure with match-type discipline, Performance Max layered where you qualify, negative keyword sculpt to strip waste before it starts.

Phase duration
1 week
Structure
SKAG-lite + PMax layered
// Deliverables
  • Priority service campaign structure
    Top revenue services each get their own campaign with target CPA based on LTV.
  • Negative keyword sculpt
    247 negatives added on average in the first pass.
  • Match-type discipline
    Exact + phrase for high-intent, broad only on tightly scoped clusters.
  • Performance Max where you qualify
    PMax layered where your feed and creative library qualify.
launch · day 14 · yoursite.com/lp/enterprise // COUNTDOWN · GUARANTEE CLOCK // LIVE IN 14 days Miss it · first month free // LP · CAMPAIGN-MATCHED GET QUOTE REVIEW PROOF 4.9 · 218 reviews TRUST · BBB · SOC2 · G2 Book a demo pixel fired GA4 + Meta CAPI + CRM // GUARANTEE FIRST CONV 14 DAYS · MAX Signed clause in every MSA ✓ Day 9 · first CRM-verified conversion · $312 CPA · under guarantee Launch phase mockup: 14-day countdown clock with miss-it-first-month-free clause, campaign-matched landing page with review proof 4.9 stars trust badges and demo booking form with conversion pixel fired verified on GA4 Meta CAPI and CRM, plus 14-day guarantee stamp signed clause in every MSA and day-9 first CRM verified conversion at 312 dollar CPA under guarantee

First live paid conversion inside 14 days - guaranteed.

Weeks two through four. Landing pages built per campaign with conversion flow + review proof + trust badges. Every ad tracked through to a CRM-verified conversion. If we don't hit a paid conversion inside 14 days, your first month is free.

Phase duration
2-3 weeks
Guarantee
1st paid conv in 14 days
// Deliverables
  • Purpose-built landing pages
    Every campaign gets its own LP built around one priority service.
  • Revenue-based conversion tracking
    Conversion is a revenue event, not click-to-form. Tracked from ad through LP through CRM entry.
  • Server-side pixel + GA4
    Meta CAPI and Google Ads pixels wired with server-side backup.
  • 14-day guarantee in writing
    Miss the 14-day mark, your first month is free. Applied to 30+ accounts to date.
looker studio · CRM-verified CPA · weekly // CPA · WEEK 1 → WEEK 8 · CRM VERIFIED -50% · $312 → $156 $320 $240 $160 $80 W1 W2 W3 W4 W5 W6 W7 W8 // A/B · HEADLINE TEST VARIANT A · CONTROL "Enterprise Plans" CVR 2.1% VARIANT B · WINNER "Quote in 24 hrs" CVR 4.6% // NEGATIVES · WEEKLY SCULPT + 34 new negatives - 6 bid adjustments + 2 RSA rotations every optimization · CRM verified Optimize phase mockup: weekly CPA trendline dropping 50% from 312 dollars week 1 to 156 dollars week 8 CRM verified, plus A/B headline test showing variant B Quote in 24 hrs at 4.6% CVR winning against control Enterprise Plans at 2.1% CVR, and weekly negatives sculpt log with 34 new negatives 6 bid adjustments 2 RSA rotations all CRM verified

Cost per conversion drops week over week.

Weeks four through eight. Ad copy A/B tests, bid strategy tuning, landing page CVR iteration, negative keyword sculpt refined weekly. Average account CPA drops 50% from launch to week 8. Every optimization tied to the CRM-verified conversion number.

Cadence
Weekly optimization report
Metric
CPA + ROAS
// Deliverables
  • Weekly written optimization notes
    Every Monday: what changed last week, impact on CPA + conversions, what is being tested this week.
  • Ad copy + creative A/B testing
    Headline + description + creative testing at ad-group level. Winners promoted, losers killed.
  • Bid strategy tuning
    Manual to target CPA to target ROAS progression as data compounds.
  • Landing page CVR iteration
    LP conversion rate benchmark tracked weekly. Copy + form + hero test cycles in-house.
looker studio · spend vs CRM revenue · month 3 → 9 // SPEND SCALING · TIED TO CAPACITY CAPACITY CEILING · 220 leads/mo M3 M4 M5 M6 M7 M8 M9 spend $k/mo CRM revenue $k // LAYER · RETARGET · AWARENESS META · CAPI Retargeting · 3 audiences LP visitors · pricing · cart DISPLAY · GDN Awareness · 2 audiences in-market · lookalike CRM LINKEDIN · CAPI B2B · 1 audience job title + firmographic // EVERY DECISION · REVENUE-TIED Closed revenue signal Ops capacity check Vanity spend targets Scale phase mockup: spend versus CRM revenue chart month 3 to month 9 with rising blue spend bars and green CRM revenue line approaching red-dashed capacity ceiling of 220 leads per month, plus Meta CAPI retargeting 3 audiences Display GDN awareness 2 audiences LinkedIn CAPI B2B 1 audience layered, every scaling decision tied to closed revenue and ops capacity not vanity spend targets

Scale spend against real CRM-verified revenue.

Month three onward. Once CPA is stable, we scale ad spend into the ceiling. Meta + Display layered as retargeting and awareness. Every scaling decision tied to conversion volume + your capacity, not vanity spend targets.

Phase
Month 3+
Metric
Conv + ROAS
// Deliverables
  • Spend-to-capacity model
    Ad spend scaled against your capacity + throughput. No spending past what you can deliver.
  • Meta + Display retargeting layer
    Once search demand is captured, retargeting + look-alike layers built.
  • Monthly written report to owner
    Every 30 days: ad spend, conversion count, CPA, revenue from paid, ROAS, next-month plan.
  • Quarterly strategy review
    Every 90 days: ROI + tests presented to leadership. Budget shifts signed off in the meeting.
Why teams pick us

Three Reasons
Beat click-obsessed PPC agencies.

Most PPC agencies rotate juniors and report click-through rate. As a PPC agency, we assign a media buyer per account and report revenue closed.

One media buyer per account.
Reason 01

One media buyer per account.

The person on the sales call is the person on the campaigns. Same person, every week, same accountability.

Flat monthly fee, no % of spend.
Reason 02

Flat monthly fee, no % of spend.

From $399/mo. No markup that scales with your ad budget. Change requests scoped separately.

Revenue tracking, not click reports.
Reason 03

Revenue tracking, not click reports.

GA4 imports, offline conversion feed from your CRM, cross-network tracking. Every dollar traced to the campaign, keyword, and ad that produced it.

Who this is for

The Fit Below Tells You
in 60 Seconds Whether the Call Is Worth Booking.

PPC management moves the number most for three types of businesses.

B2B SaaS with <span class=Segment 01

B2B SaaS with $1M+ ARR.

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Segment 01

B2B SaaS with $1M+ ARR.

You have Google Ads running. Cost per demo is climbing. Sales says the leads are junk. You need a media buyer who understands MQL to SQL conversion.

Ecommerce brands doing $500K to <span class=Segment 02

Ecommerce brands doing $500K to $10M annual revenue.

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Segment 02

Ecommerce brands doing $500K to $10M annual revenue.

Meta and Google Shopping running. ROAS is inconsistent. Attribution is broken since iOS 14. You need someone who rebuilds tracking and structure both.

Local service businesses on $3K to $25K monthly ad spend.
Segment 03

Local service businesses on $3K to $25K monthly ad spend.

HVAC, plumbing, dental, med spa, professional services. LSA and Google Search primary channels. You need pipeline, not impressions.

By the numbers

What PPC Management Actually Moves.

Median CPA reduction
0%
Median cost per acquisition reduction inside the first 90 days across active engagements.
First closed revenue
0d
Median time to first tracked closed revenue event on Google Search campaigns.
Median CVR lift
+0%
Median landing-page conversion rate gain within 60 days of engagement kickoff.
PPC management FAQ

PPC Management
Questions Answered.

If your question is not here, book the 30-minute call. A strategist answers directly.

How much do PPC management services cost?+

PPC management services at Redefine Web start at $3,500/mo for Launch tier (up to $10K ad spend), $6,500/mo for Growth ($10K to $40K spend), and $12,500/mo for Scale ($40K to $150K spend). Enterprise is custom above that. Ad spend is billed separately by Google, Meta, and other platforms.

Fees are flat monthly and do not scale as a percent of your ad spend, which keeps incentives pointed at pipeline instead of budget growth.

What networks does the pay per click management team manage?+

Redefine Web pay per click management covers Google Search, Google Shopping, PMax, Google Display, Meta (Facebook + Instagram), LinkedIn, TikTok, Reddit, and industry-specific networks per vertical. Multi-network layering starts on the Growth tier.

  • Launch: one primary network.
  • Growth: up to 3 networks.
  • Scale: unlimited networks.
  • Enterprise: multi-region and multi-brand across every relevant channel.
How fast does PPC produce closed revenue?+

Google Search hits first, typically 7 to 14 days after activation. Meta retargeting follows once audiences are built. Cost per acquisition stabilizes in month 2 to 3.

  • Days 1 to 14: first conversion volume on Google Search.
  • Days 14 to 30: first optimization pass.
  • Days 30 to 60: CPA settles into the target band.
  • Days 60 to 90: retargeting compounds and blended CPA drops.
  • Month 4+: top-of-funnel scale plays start returning.
Does the PPC agency build landing pages?+

Yes. Every Redefine Web PPC management services retainer includes dedicated conversion landing pages, not your homepage. Launch tier includes 1 landing page. Growth 5. Scale unlimited.

Every landing page is written to match the ad promise, built for mobile-first conversion, tested for Core Web Vitals, and A/B tested against a control after launch. Homepages are almost never the right paid destination.

How does the PPC management company track closed revenue?+

GA4 conversion imports into Google Ads plus offline conversion feed from your CRM (HubSpot, Salesforce, Pipedrive). Every closed revenue event traces back to the campaign, keyword, and ad creative that produced it.

  • GA4 events piped to Google Ads and Meta.
  • CRM offline conversion feed for deals that close outside the platform.
  • Server-side tagging where iOS 14 signal loss matters.
  • Weekly reconciliation between ad platform revenue and CRM revenue to catch drift.
Do you work with our existing team?+

Yes. Most PPC management services engagements pair a Redefine Web media buyer with your in-house marketer. We run strategy and execution while your team owns the CRM and reporting on your end.

  • Our buyer runs the accounts, your marketer runs the weekly review.
  • We build the landing pages, your team owns the CRM sync.
  • We manage paid, your team manages organic.

Whichever fits your headcount plan.

What is the reporting cadence?+

Weekly written note every Friday with what changed, what moved closed revenue, and what is next. Monthly deep-dive report. Live dashboard available 24/7.

  • Cost per acquisition trend.
  • Blended CPA across paid channels.
  • Spend distribution vs plan.
  • New tests running and their status.
  • Wins from the previous week.
  • Priorities for the next week.

Every week ties back to the same pipeline number so the conversation stays honest.

Are you a Google Premier Partner?+

Yes. Google Ads Premier Partner status maintained since 2022. Meta Business Partner. LinkedIn Marketing Partner. Premier status is renewed annually against Google's spend, retention, and optimization score thresholds.

Practical benefits for clients:

  • Early beta access to new campaign types (PMax feed enhancements, Demand Gen, ad copy generation).
  • Dedicated Google account team escalation path.
  • Named support for account suspensions and policy issues.
  • First-look on Meta and LinkedIn product changes.
What does the PPC management services retainer term look like?+

PPC management services at Redefine Web run on a 6-month initial retainer term so paid programs have time to compound. That gives both sides enough runway for CPA to settle into the target band and for creative testing to bank real wins.

What the 6 months cover:

  • Month 1: attribution wiring, quick wins, first optimization pass.
  • Months 2 to 3: CPA settles and blended metrics stabilize.
  • Months 4 to 6: scale plays and second-channel layering.

Written mid-term review at month 3 and full renewal review at month 6.

Which industries do the pay per click management services cover?+

Redefine Web runs pay per click management across 15 verticals: dental, healthcare, med spa, optometry, chiropractic, home services, B2B SaaS, professional services, manufacturing, real estate, ecommerce and DTC, beauty and skincare, food and beverage, apparel and fashion, and pet products.

Every vertical has a dedicated media buyer with hands-on experience in that space. Dental accounts get dental buyers. SaaS accounts get SaaS buyers. Cross-vertical bleed is banned.

What we will not do

Three Commitments
Most Agencies Refuse to Make.

Written into every engagement letter. The differences between agencies show up in the contract, the invoice, and the way change requests get handled six weeks in.

No percent-of-ad-spend markup.
01 · Never

No percent-of-ad-spend markup.

Flat monthly fee. The management cost is the management cost. No markup that scales with your ad budget.

No junior account managers.
02 · Never

No junior account managers.

Named media buyer per account, kickoff through the whole engagement.

No launches without offline conversion feed.
03 · Never

No launches without offline conversion feed.

Google Ads without offline conversions is guessing. We wire the feed before the first campaign runs.

Selected work

Real clients,
real numbers, no made-up metrics.

Each engagement delivered in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory.

Healthcare · Orthodontic Network
0%
booked consult growth

Canada's largest orthodontic network replaced uncoordinated paid spend with conversion-first, capacity-aligned, multilingual campaigns across 65+ clinics.

Booked consults
0
Cost per consult
−58%
SaaS · Subscriber Tool
0%
activation growth in 90 days

Funnel rebuilds, automated drip campaigns, and a 4-channel launch grew activation 300% and drove 400+ daily subscribers post-launch.

Activation rate
0
Launch-week customers
3K
Ecommerce · Reusable Tablets
$0
cost per conversion at scale

A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion and grew conversions 11% on $650K in managed ads.

Conversion rate
0
Cost per sale
$31
Get started

Book a free 30-minute
PPC Management audit.

Senior strategist on the call. Three specific fixes you can apply, with or without us. Written summary in your inbox the next business day.

Dedicated strategist on the call
Direct answers
Written recap included
Primary path

Book your free audit.

Drop your email. A strategist reviews your funnel and books the 30-minute audit within one business day.

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Free for growth-stage brands doing $500K+ annual revenue. We respond within 4 business hours.
Avg audit-to-fix time
14 days
Brands served since 2021
300+
Client retention past year one
94%