"They kept the process simple and focused. Understood our goals as a dental practice and stayed focused on improvements that would make the website and ad campaigns more effective."
PPC Management Services
to Book Pipeline, Not Clicks.
Google Ads, Meta, LinkedIn, and TikTok run by one media buyer, one report, one number. Every campaign structured around cost per booked meeting, not cost per click. Weekly optimization tied to closed revenue, not vanity metrics. Fixed monthly fee, no percent-of-spend markup.
PPC Priced Against Pipeline,
Not Impressions.
Most PPC agencies report clicks and impressions. Then the retainer bill arrives and pipeline is flat. We price every campaign against cost per booked meeting or cost per closed revenue. If the number does not move, we tell you.
Every ad tied to a revenue event.
GA4 conversion imports and offline conversion feed from your CRM back into Google Ads. Every ad traced to the meeting booked or dollar closed it produced.
Landing pages purpose-built per campaign.
Not your homepage. Dedicated landing pages per service line. Clear offer, single primary action, tracked end-to-end.
Weekly written performance review.
Not a monthly PDF. A weekly written note that says what changed, what moved closed revenue, and what is next. Owned by the media buyer running your account.
Four stages.
Audit to scale, tied to pipeline.
Same rhythm across every PPC engagement. Every stage ends in a written deliverable.
Written teardown
Structure, keyword hygiene, negative sculpt, CVR, and tracking integrity review of your current accounts.
Campaign structure
Tight structure, negative keyword sculpt, match-type discipline. Multi-network layering where you qualify.
Weekly cadence
Ad copy, bidding, and landing page conversion rate iterated weekly against closed revenue. Written note every Friday.
Ceiling growth
Once CPA is stable, we scale spend into the ceiling. Meta + LinkedIn layered as retargeting and awareness.
Three Reasons
Beat click-obsessed PPC agencies.
Most PPC agencies rotate juniors and report click-through rate. As a PPC agency, we assign a media buyer per account and report revenue closed.
One media buyer per account.
The person on the sales call is the person on the campaigns. Same person, every week, same accountability.
Flat monthly fee, no % of spend.
From $399/mo. No markup that scales with your ad budget. Change requests scoped separately.
Revenue tracking, not click reports.
GA4 imports, offline conversion feed from your CRM, cross-network tracking. Every dollar traced to the campaign, keyword, and ad that produced it.
The Fit Below Tells You
in 60 Seconds Whether the Call Is Worth Booking.
PPC management moves the number most for three types of businesses.
B2B SaaS with $1M+ ARR.
You have Google Ads running. Cost per demo is climbing. Sales says the leads are junk. You need a media buyer who understands MQL to SQL conversion.
Ecommerce brands doing $500K to $10M annual revenue.
Meta and Google Shopping running. ROAS is inconsistent. Attribution is broken since iOS 14. You need someone who rebuilds tracking and structure both.
Local service businesses on $3K to $25K monthly ad spend.
HVAC, plumbing, dental, med spa, professional services. LSA and Google Search primary channels. You need pipeline, not impressions.
PPC Management
Questions Answered.
If your question is not here, book the 30-minute call. A strategist answers directly.
How much do PPC management services cost?+
PPC management services at Redefine Web start at $3,500/mo for Launch tier (up to $10K ad spend), $6,500/mo for Growth ($10K to $40K spend), and $12,500/mo for Scale ($40K to $150K spend). Enterprise is custom above that. Ad spend is billed separately by Google, Meta, and other platforms.
Fees are flat monthly and do not scale as a percent of your ad spend, which keeps incentives pointed at pipeline instead of budget growth.
What networks does the pay per click management team manage?+
Redefine Web pay per click management covers Google Search, Google Shopping, PMax, Google Display, Meta (Facebook + Instagram), LinkedIn, TikTok, Reddit, and industry-specific networks per vertical. Multi-network layering starts on the Growth tier.
- Launch: one primary network.
- Growth: up to 3 networks.
- Scale: unlimited networks.
- Enterprise: multi-region and multi-brand across every relevant channel.
How fast does PPC produce closed revenue?+
Google Search hits first, typically 7 to 14 days after activation. Meta retargeting follows once audiences are built. Cost per acquisition stabilizes in month 2 to 3.
- Days 1 to 14: first conversion volume on Google Search.
- Days 14 to 30: first optimization pass.
- Days 30 to 60: CPA settles into the target band.
- Days 60 to 90: retargeting compounds and blended CPA drops.
- Month 4+: top-of-funnel scale plays start returning.
Does the PPC agency build landing pages?+
Yes. Every Redefine Web PPC management services retainer includes dedicated conversion landing pages, not your homepage. Launch tier includes 1 landing page. Growth 5. Scale unlimited.
Every landing page is written to match the ad promise, built for mobile-first conversion, tested for Core Web Vitals, and A/B tested against a control after launch. Homepages are almost never the right paid destination.
How does the PPC management company track closed revenue?+
GA4 conversion imports into Google Ads plus offline conversion feed from your CRM (HubSpot, Salesforce, Pipedrive). Every closed revenue event traces back to the campaign, keyword, and ad creative that produced it.
- GA4 events piped to Google Ads and Meta.
- CRM offline conversion feed for deals that close outside the platform.
- Server-side tagging where iOS 14 signal loss matters.
- Weekly reconciliation between ad platform revenue and CRM revenue to catch drift.
Do you work with our existing team?+
Yes. Most PPC management services engagements pair a Redefine Web media buyer with your in-house marketer. We run strategy and execution while your team owns the CRM and reporting on your end.
- Our buyer runs the accounts, your marketer runs the weekly review.
- We build the landing pages, your team owns the CRM sync.
- We manage paid, your team manages organic.
Whichever fits your headcount plan.
What is the reporting cadence?+
Weekly written note every Friday with what changed, what moved closed revenue, and what is next. Monthly deep-dive report. Live dashboard available 24/7.
- Cost per acquisition trend.
- Blended CPA across paid channels.
- Spend distribution vs plan.
- New tests running and their status.
- Wins from the previous week.
- Priorities for the next week.
Every week ties back to the same pipeline number so the conversation stays honest.
Are you a Google Premier Partner?+
Yes. Google Ads Premier Partner status maintained since 2022. Meta Business Partner. LinkedIn Marketing Partner. Premier status is renewed annually against Google's spend, retention, and optimization score thresholds.
Practical benefits for clients:
- Early beta access to new campaign types (PMax feed enhancements, Demand Gen, ad copy generation).
- Dedicated Google account team escalation path.
- Named support for account suspensions and policy issues.
- First-look on Meta and LinkedIn product changes.
What does the PPC management services retainer term look like?+
PPC management services at Redefine Web run on a 6-month initial retainer term so paid programs have time to compound. That gives both sides enough runway for CPA to settle into the target band and for creative testing to bank real wins.
What the 6 months cover:
- Month 1: attribution wiring, quick wins, first optimization pass.
- Months 2 to 3: CPA settles and blended metrics stabilize.
- Months 4 to 6: scale plays and second-channel layering.
Written mid-term review at month 3 and full renewal review at month 6.
Which industries do the pay per click management services cover?+
Redefine Web runs pay per click management across 15 verticals: dental, healthcare, med spa, optometry, chiropractic, home services, B2B SaaS, professional services, manufacturing, real estate, ecommerce and DTC, beauty and skincare, food and beverage, apparel and fashion, and pet products.
Every vertical has a dedicated media buyer with hands-on experience in that space. Dental accounts get dental buyers. SaaS accounts get SaaS buyers. Cross-vertical bleed is banned.
Three Commitments
Most Agencies Refuse to Make.
Written into every engagement letter. The differences between agencies show up in the contract, the invoice, and the way change requests get handled six weeks in.
No percent-of-ad-spend markup.
Flat monthly fee. The management cost is the management cost. No markup that scales with your ad budget.
No junior account managers.
Named media buyer per account, kickoff through the whole engagement.
No launches without offline conversion feed.
Google Ads without offline conversions is guessing. We wire the feed before the first campaign runs.
What real clients say about the work.
Every quote below is verified by Clutch through a direct call with the client. No cherry-picking.
Real clients,
real numbers, no made-up metrics.
Each engagement delivered in the last 18 months. Every breakdown includes the diagnosis, the fix, and the 90-day trajectory.
Canada's largest orthodontic network replaced uncoordinated paid spend with conversion-first, capacity-aligned, multilingual campaigns across 65+ clinics.
Funnel rebuilds, automated drip campaigns, and a 4-channel launch grew activation 300% and drove 400+ daily subscribers post-launch.
A pioneering reusable-writing-tablet brand cut acquisition costs to $31 per conversion and grew conversions 11% on $650K in managed ads.
Book a free 30-minute
PPC Management audit.
Senior strategist on the call. Three specific fixes you can apply, with or without us. Written summary in your inbox the next business day.
Book your free audit.
Drop your email. A strategist reviews your funnel and books the 30-minute audit within one business day.





Segment 01
Segment 02


