Armanino, ranked among the top 20 accounting firms in the U.S., required brand authority and sales growth for its consulting division following the acquisition of AccessTek. By launching thought leadership content, digital campaigns, and industry events, we generated a thriving deal pipeline and strong national visibility.
Armanino is the largest independent accounting and consulting firm in California and has ranked among the top 20 accounting firms in the United States by Accounting Today. Beyond traditional accounting, the firm boasts a robust consulting division, recognized for delivering technology-driven solutions. Following its acquisition of AccessTek, a Chicago-based value-added reseller (VAR) specializing in cloud software solutions, Armanino sought to expand its presence in new regions while positioning itself as a thought leader in the rapidly evolving cloud accounting industry. The acquisition presented an opportunity to expand not only our geographic reach but also our service offerings, particularly in cloud-based financial solutions. To successfully achieve this, the firm needed a modern and prominent digital presence, coupled with credible thought leadership, that could set it apart in a competitive industry.
Armanino Consulting faced significant challenges following the acquisition of AccessTek. While AccessTek had strong credibility as a leading Intacct reseller, it lacked the national brand visibility and marketing infrastructure needed to scale. Armanino needed to expand awareness beyond California into western and midwestern markets to sustain growth.
Their website did not reflect the firm’s scale or sophistication. It lacked search optimization, clear content structure, and effective lead generation, making it hard to compete with top national firms.
Beyond the website, Armanino required a more robust content marketing strategy to effectively showcase its expertise, establish authority, and enhance digital visibility. Their fragmented social media presence limited client connections, and they lacked consistent engagement points for prospects.
Lastly, growth relied on building a steady, scalable pipeline of qualified deals. Without it, future opportunities risked being capped despite strong service capabilities and client demand.
Redefine Web launched a full inbound marketing transformation for Armanino Consulting. We developed a modern, search-optimized website with in-depth, valuable content to highlight expertise. To build authority, we launched the Cloud Accounting Institute, supported by an active blog and strong thought leadership campaigns. Social media platforms — LinkedIn, YouTube, Facebook, Twitter, and Google+ — were leveraged to amplify messaging and connect with wider audiences. Free publicity, original industry studies, webcast events, and speaking engagements positioned Armanino as a credible voice in the accounting technology space, expanding recognition across multiple regions.
Key steps included:
The combination of inbound marketing campaigns, thought leadership platforms, and measurable digital strategies helped Armanino quickly rise as a national leader in accounting consulting services. The firm consistently generated double-digit sales growth, secured recognition as a top Intacct VAR, and built a reliable deal pipeline that remained full months in advance.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
