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Banyan Technology

Boosted engagement by 320% with optimized Google Ads, driving higher conversions and controlled costs.

Banyan Technology faced challenges balancing budgets, staying ahead of Google Ads algorithm changes, and driving consistent conversions. By implementing a results-focused ad strategy — including keyword optimization, real-time monitoring, and customized campaigns — we boosted engagement by 320% while controlling costs and enhancing ROI.

Laptop displaying an Intelligent Freight Management Software webpage, placed on a clean desk with a white background and a vase of white flowers.
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About Banyan Technology

Banyan Technology, founded in 2001, is a logistics innovator transforming over-the-road freight through API Carrier connectivity. Its LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile shipping with automation, real-time rating, predictive pricing, and cost management. Recognized on FreightWaves’ FreightTech 100 and Inc. 5000, Banyan drives transparency and efficiency by connecting shippers and carriers in real time. To expand visibility and generate qualified leads, Banyan partnered with Redefine Web on global Google Ads campaigns featuring aggressive optimization, monitoring, and budget control to maximize ROI.

Image of various devices displaying the Intelligent Freight Management Software website by Banyan Technology, showcasing a modern interface for efficient freight management solutions.
Dashboard overview displaying campaign performance metrics, including 15.5K clicks, $47.6K cost, $56.01 cost per conversion, and 5.48% conversion rate, with a line graph tracking trends from July 2020 to November 2023.
Homepage of Banyan Technology featuring intelligent freight management software, showcasing their patented LIVE Connect® shipping platform for over-the-road freight management. The design includes a modern interface with a focus on logistics and transportation solutions.
Banyan Technology logo with a modern design, representing smarter freight management solutions for Less-Than-Truckload (LTL), Truckload (TL), and Final Mile shipping, highlighting their LIVE Connect platform and comprehensive transportation management system (TMS).
Alt text: Overview of Banyan's comprehensive shipping solutions, highlighting features for shippers, 3PLs, carriers, and supply chain partners to enhance efficiency and reduce operational costs.
Image of a website section highlighting client savings and unique service offerings of Banyan, featuring a testimonial from James Adams, CEO of Revolution Trucking, emphasizing automation benefits and efficiency improvements in freight management.
Banyan Technology news and blog section featuring recent press releases and articles on logistics, freight management, and industry insights. Highlights include recognition for leadership in intelligent freight management and tips for improving profitability in shipping.
Banyan Technology website footer showcasing their freight management solutions, emphasizing real-time connectivity, client satisfaction, and a configurable technology platform for diverse logistics needs across North America.

The challenge

Banyan Technology aimed to strengthen market visibility but struggled with running scalable campaigns. Rising competition in Google Ads led to higher cost-per-clicks, making it challenging to balance visibility with cost-effective bidding.

Frequent algorithm updates also necessitated constant monitoring, further complicating the task of maintaining consistent performance. As more freight tech firms entered the space, achieving strong conversion rates became increasingly challenging in a crowded and expensive market.

Banyan needed more than traffic — they required steady, qualified leads at a controlled cost per conversion. Without a streamlined, ROI-focused strategy, they risked slowing digital growth and falling behind competitors.

Services Used: Digital Marketing Partner – Strategy, Rebrand, Website Development, SEO, Paid Ads, Lead Generation

The Solutions

To address these challenges, Redefine Web delivered a highly strategic Google Ads approach leveraging advanced research, data-driven optimizations, and ongoing performance adjustments. We focused on sustainable cost control, high-value traffic growth, and conversion improvements aligned with Banyan’s business objectives.

Solutions Implemented:

  • Used detailed keyword research for targeted audience engagement
  • Launched tailored ads across Google and Meta to boost conversion rates
  • Employed real-time monitoring to ensure performance and compliance
For Banyan Technology, we put together a robust digital strategy that includes:
  • Targeted keyword research aligned to search intent
  • Customized ad campaigns across multiple platforms
  • Continuous bidding optimization to reduce wasted spend
  • Real-time performance tracking and adjustments
  • Automated reporting and insights for accountability
  • Automated reporting and insights for accountability
  • Improved conversion-focused copy aligned with user intent
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STRENGTH IN NUMBERS

Business Impact

By refining Banyan’s campaign strategies and implementing monitoring systems, Redefine Web achieved measurable improvements in ad performance. The result was a 320% increase in engagement, strong conversion rates, controlled cost per conversion, and consistent ROI that strengthened Banyan’s position within the logistics industry.

5.48%
Achieved a 5.48% conversion rate through optimized targeting and strategic ad placements.
$56
Reduced and stabilized cost-per-conversion to $56.01, maximizing ad spend efficiency.
$47.6K
Managed $47.6K in ad spend to generate high-ROI campaigns with sustained visibility.

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
via Trustpilot
"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."

Benjamin Sänger

Presales Director, Mendix
via Trustpilot
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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