Berks Plumbing struggled with a single-page website, inefficient ad campaigns, and poor SEO that restricted traffic and conversions. We redesigned their site, implemented advanced SEO tactics, optimized Google Ads, and restructured Local Service Ads, resulting in 99% more conversions, 67% lower CPA, and 75% higher organic traffic.
Berks Plumbing, a trusted residential and commercial plumbing company in the US, was well-known locally but struggled online. Their old agency managed a single-page site and PPC campaigns that delivered high CPCs, poor conversions, and irrelevant leads, limiting growth and ROI. Seeking better results, they partnered with Redefine Web to build a data-driven strategy. We redesigned their website, developed optimized service pages, enhanced technical SEO, and restructured paid ads, enabling them to attract more qualified local customers and create a scalable pipeline of high-quality leads.
Before working with Redefine Web, Berks Plumbing struggled online despite a strong offline reputation. Their single-page website limited keyword coverage, lacked service-specific content, and had no strong calls to action. This prevented them from ranking for vital local searches like “emergency plumber near me” and slowed lead generation.
Technical SEO issues further hurt visibility. Outdated structure, slow load times, and weak keyword targeting meant customers weren’t finding them, even for high-demand services.
Paid ads were also poorly managed. Campaigns were unstructured, with weak targeting, poor keyword grouping, and minimal ad relevance. This caused high CPC, wasted budget, low conversions, and spam leads. Ads often showed in areas they didn’t serve, further increasing cost per acquisition.
Local Service Ads added little value, as features like verified reviews and job types were underused. Competitors with better-optimized LSAs outranked them.
In summary, Berks Plumbing had trust offline but lacked the digital strategy to generate qualified traffic, visibility, and ROI.
Redefine Web implemented a full-funnel digital transformation. We redesigned Berks Plumbing’s website into multiple service-specific pages optimized with targeted local keywords. Technical SEO improvements boosted speed, structure, and user experience. For Google Ads, we implemented service-based campaigns, reduced CPC with better ad quality scores, and built lead-focused landing pages. Local Service Ads were restructured to highlight verified reviews, job features, and optimized targeting, ensuring qualified local leads.
Key Action Steps:
By transforming Berks Plumbing’s single-page site into a full-service optimized website, streamlining PPC campaigns, and enhancing local SEO, Redefine Web generated a surge of qualified leads. With 99% more ad conversions, 67% lower CPA, and 75% higher organic traffic, the client achieved strong cost efficiency and digital visibility.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
