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BSH Hausgeräte GmbH

Website redesign drove 15% more leads, 3% organic growth, and higher engagement through UX and backend upgrades.

BSH, Europe’s leading home appliance manufacturer, faced conversion challenges despite high web traffic. By redesigning and optimizing their Turkish website with data-driven UX improvements and backend updates, we achieved a 15% increase in lead generation and improved engagement.

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About BSH Hausgeräte GmbH

BSH Hausgeräte GmbH, Europe’s largest home appliance manufacturer, was founded in 1967 as a Joint venture and now operates over 40 factories worldwide, with brands including Bosch, Siemens, Gaggenau, and Neff. The company generated €15.9 billion in revenue in 2022. Despite substantial traffic, BSH Turkey’s website underperformed in conversions due to outdated backend systems and poor user flows. Partnering with Redefine Web, the goal was to build a modern digital framework that preserved content while enhancing usability, speed, and engagement pathways. The collaboration focused on upgrading technology, refining user experience, and boosting lead generation effectiveness.

Image showcasing multiple devices displaying the BSH website, highlighting the opening of the first refrigeration factory in Mexico, emphasizing North America's growth strategy in the home appliance industry.

The challenge

Before working with Redefine Web, BSH Turkey’s website struggled with usability and performance issues, despite attracting high traffic due to its strong brand authority. Many visitors left without meaningful engagement or conversions.

An outdated backend created bottlenecks, slowing performance and limiting frontend improvements. This made updates difficult and hurt both developers and users. On the frontend, navigation was not user-friendly, making it hard for customers to find information or connect with the correct department.

At the same time, BSH could not risk losing its strong SEO rankings. Although traffic was steady, a poor on-site experience led to low conversions. Weak funnel optimization exacerbated the issue, with minimal conversion pathways for visitors.

BSH required a comprehensive UX overhaul to modernize its foundation, maintain SEO, enhance navigation, and drive stronger engagement and conversions.

Services Used: Web Design, Web Development

The Solutions

Redefine Web implemented a tailored UX-focused redesign and backend optimization strategy for BSH Turkey. Our approach balanced technical upgrades, usability improvements, and SEO preservation to ensure measurable performance gains. We developed a more functional backend system, streamlined navigation pathways, and applied a data-driven methodology to identify and resolve bottlenecks impacting conversions.

Key steps included:

  • A custom-designed website enhanced the modern industry image
  • Optimized plugin usage improved load speeds and uptime
  • Managed hosting ensured 100% uptime and performance boosts
For BSH Hausgeräte GmbH, we put together a robust digital strategy that includes:
  • Enhanced website performance & user experience
  • Preserved valuable SEO architecture and indexed content
  • Updated backend for greater functionality
  • Streamlined connections between departments
  • Data-driven approach to optimize conversion funnels
  • Data-driven approach to optimize conversion funnels
  • Achieved 15% increase in lead generation
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STRENGTH IN NUMBERS

Business Impact

By optimizing both backend and frontend functionality, Redefine Web helped BSH Turkey strengthen its digital presence and convert high traffic into measurable results. The redesigned website improved navigation, addressed technical bottlenecks, and facilitated seamless engagement, resulting in a 15% increase in lead generation, extended session durations, and enhanced overall site performance.

15%
Increase in lead generation achieved through UX redesign and funnel optimization.
3%
Organic traffic growth supported by preserved SEO structure and optimized content use.
45s
Average session duration increased after the frontend redesign improved usability and engagement.

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

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"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
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"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."

Benjamin Sänger

Presales Director, Mendix
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“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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