Cobalt Clean required a digital presence that resonated with both busy professionals and homeowners, while enhancing brand trust. We built a high-performing website with an automated booking system and strategic SEO, achieving top Google rankings within three months and capturing steady leads and conversions.
Cobalt Clean is a community-focused cleaning company that combines professional service with social impact by offering free cleanings to those in need, including single parents and first responders. Their mission is to create healthier environments while maintaining top-quality service for both residential and commercial properties. As their reputation grew, they sought to expand with a professional online presence that reflected their reliability and compassion. Partnering with Redefine Web, they gained a modern website, easy scheduling tools, and strong SEO, positioning them as a market leader in Las Vegas.
Cobalt Clean’s digital presence did not reflect their professionalism or full range of services. Without a modern website, they relied on referrals, which limited their growth. Client scheduling was also inefficient without a booking system.
They faced the challenge of appealing to two audiences: homeowners seeking trust and personal service, and businesses demanding efficiency and reliability. Their messaging needed to connect with both without losing impact.
User experience was another gap. The new site had to guide users clearly toward bookings and inquiries, without clutter. Visibility was also a significant issue, as they lacked SEO and could not rank locally, making them nearly invisible online.
Despite strong services and community impact, they lacked the digital ecosystem to build credibility, reach new clients, and scale effectively. A comprehensive solution was essential.
Redefine Web collaborated closely with Cobalt Clean to create a digital foundation that would serve both immediate and long-term growth goals. We built a custom website designed to appeal to both businesses and homeowners, ensuring the messaging and visuals felt professional yet approachable.
To simplify customer onboarding, we designed and integrated an automated booking system, which reduces scheduling friction for both clients and internal teams. Additionally, a targeted SEO strategy was implemented, enabling Cobalt Clean to achieve Google first-page rankings for over 600 keywords within three months. This significantly boosted discoverability, driving substantial traffic and organic inquiries.
Key implementation steps included:
Through a seamlessly designed website, automated booking integration, and a well-structured SEO strategy, Cobalt Clean quickly established itself as a leading cleaning service in Las Vegas. Within six months, they achieved over 15,000 monthly organic visitors, ranked on the first page for more than 600 search terms, and consistently captured leads with a 3.5% conversion rate — all while reinforcing their brand’s professional and community-minded values.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
