DY Printing Box, a growing packaging company, faced intense competition, low online visibility, and a minimal marketing budget. By building a cross-channel conversion system, refining ad strategies, implementing A/B testing, and optimizing online presence, Redefine Web boosted revenue by 200% in 18 months.
DY Printing Box, founded in 2014, specializes in premium customizable packaging solutions that serve businesses across multiple industries. Known for its outstanding product quality, affordable prices, and exceptional customer service, the company quickly established itself as a respected name in the market. However, despite having a compelling value proposition—100% customizable packaging at competitive prices—their reach was limited. Their reliance on referrals, word of mouth, and small-scale promotion restricted growth opportunities. While larger, established players dominated the market, DY Printing Box was not effectively leveraging digital channels to attract leads. Seeking a way to compete with industry giants and scale revenue, they turned to Redefine Web to design a practical, ROI-driven strategy that would give them visibility, generate leads, and convert traffic into measurable business growth.
Before partnering with Redefine Web in late 2016, DY Printing Box struggled to compete with established packaging companies. Despite offering high-quality, fully customizable products at fair prices, they weren’t reaching enough new customers.
Their website lacked conversion tracking and optimization, making it impossible to measure ROI or identify which channels brought in results. With a limited budget, large campaigns were too risky, and inefficient spending could have drained resources.
DY Printing Box also had a minimal digital presence outside of their basic website, making it difficult to stand out in a crowded market. Without proper targeting or a clear differentiator, each ad dollar carried uncertainty. To grow, they needed visibility, precise marketing, and a performance-driven approach that delivered measurable, consistent outcomes while maximizing every dollar spent.
Redefine Web executed a targeted and data-driven marketing strategy tailored to DY Printing Box’s needs and limited budget. We implemented a cross-channel conversion tracking system to pinpoint revenue-driving sources, defined their USPs to strengthen positioning, and introduced time-based ad targeting to control costs. A/B testing was applied to both ads and landing pages to refine messaging and maximize conversions, while organic optimization efforts supported long-term growth in traffic.
Key steps included:
By carefully aligning DY Printing Box’s budget with high-impact digital strategies, Redefine Web helped them increase revenue by 200% in just 18 months. Their optimized campaigns boosted brand visibility, generated consistent high-quality leads, and allowed them to compete head-to-head with larger industry leaders.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
