Forward Networks, a leader in network and IT services, struggled with low traffic, minimal keyword visibility, and inconsistent leads. Through a three-year partnership, Redefine Web executed an SEO and PPC program that increased organic traffic 300%, built top-3 keyword dominance, and significantly boosted revenue.
Forward Networks is a leading IT and network services provider delivering state-of-the-art data center management solutions, edge router technologies, and scalable cloud-based services to enterprises, institutions, and mission-critical organizations. Their client base spans multiple industries, including government agencies, education, first responders, and telecommunications providers. Despite offering some of the most robust and hardware-compatible solutions in the market, Forward Networks faced a digital visibility gap that hindered their ability to attract new prospects online. Competitors with less comprehensive offerings consistently outranked them for key search terms, leaving untapped growth opportunities on the table. Recognizing the need for a more measurable and scalable digital approach, Forward Networks partnered with Redefine Web to overhaul its SEO and PPC efforts. Together, we set out to position them as a thought leader in IT infrastructure while simultaneously capturing high-intent leads through PPC — turning digital marketing into a core driver of growth.
Forward Networks faced significant challenges with their digital presence before working with Redefine Web. Despite strong service offerings, their website had limited organic visibility and inadequate keyword coverage, which prevented them from consistently generating inbound opportunities. Competitors with weaker solutions dominated search results for high-value terms like IT infrastructure, edge computing, and network management.
Their PPC efforts were also underperforming. Weak ad copy, poor keyword targeting, and underoptimized landing pages resulted in high costs, low conversions, and traffic that lacked buyer intent. As a result, the pipeline of qualified leads remained thin.
The long sales cycles in IT made it even harder, as Forward Networks lacked steady MQLs to nurture over time. Without a scalable content strategy or reliable traffic growth, they struggled to establish authority with decision-makers across government, education, and enterprise IT — leaving world-class solutions invisible to the right audiences.
Redefine Web executed a combined SEO and PPC strategy to drive both short-term and compounding long-term results. First, we developed a targeted SEO roadmap built on in-depth keyword research around IT infrastructure pain points and industry-specific terms. We supported this with expert-level content creation that positioned Forward Networks as a trusted authority. At the same time, we revamped PPC campaigns with new ad variations, landing page optimizations, and keyword audits to drive higher-quality conversions while lowering costs.
Key steps included:
By combining long-term SEO with short-term PPC acceleration, Redefine Web helped Forward Networks secure industry authority, generate a consistent pipeline of high-value leads, and achieve a 300% YoY increase in revenue. Today, their website ranks in the top 3 positions for critical IT infrastructure search terms while their PPC campaigns drive predictable, cost-efficient conversions.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
