Gwinnett Area Plumbers struggled with ineffective ad tracking and lack of clarity on ROI from previous campaigns. By designing a fresh PPC strategy with landing pages, conversion tracking, and call integrations, we generated 141 new leads in just 4 months while achieving a 14.6% conversion rate.
Gwinnett Area Plumbers, a trusted provider known for reliable service and fast response in both residential and commercial plumbing, struggled to generate consistent digital leads. Past advertising lacked tracking, leaving ROI unclear and growth dependent on referrals and infrequent inquiries. Partnering with Redefine Web, they launched a performance-driven PPC campaign featuring high-converting landing pages, call tracking, and tightly targeted ad groups focused on high-value services. This delivered instant visibility, measurable leads, and sustainable results—all achieved in under four months.
Gwinnett Area Plumbers struggled to generate quality leads and measure the results of their advertising. Their past efforts, whether handled in-house or outsourced, failed to show clear business outcomes. They lacked reliable reporting, leaving them unsure how many calls or leads came from ads, and unable to measure ROI.
Their PPC campaigns were poorly optimized. Ads were generic, not segmented by service, and lacked extensions or promotions, making them less competitive. Without dedicated landing pages, traffic often reached the main website, which was not designed for conversions.
A significant challenge was call tracking. Since phone calls were their most important lead source, the absence of tracking pixels meant they couldn’t tell which calls came from ads. This lack of visibility limited their ability to scale campaigns with confidence.
Ultimately, they needed a partner who could enhance campaign performance, implement call tracking, and provide transparent reporting to deliver actionable insights into ad spend and revenue.
To address these challenges, Redefine Web designed and launched a full-scale Google Ads PPC strategy tailored to Gwinnett Area Plumbers. We built 10 service-specific ad groups targeting high-intent local keywords while adding all relevant extensions to maximize ad presence. We created new dedicated landing pages aligned with user intent, optimized to convert clicks into actual phone calls or form submissions. Advanced call tracking pixels were integrated to capture every inbound lead and track ROI effectively.
Key steps included:
The PPC strategy we created transformed Gwinnett Area Plumbers’ ability to generate and measure leads. With new landing pages, optimized ads, and full call tracking, the client shifted from uncertainty to a clear, ROI-driven model. In just 4 months, they achieved consistent results, generating 141 new leads at a cost-effective rate and building a scalable pipeline of new customers.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
