Host Duplex

Cut load times by 85%, reduced requests 65%, and gained 5K+ organic visitors with a high-speed redesign.

Host Duplex, a premier hosting provider for Magento, WordPress, and cloud platforms, faced reputational risk when its site slowed to over 8 seconds due to a heavy theme. By rebuilding the site with optimized architecture, we achieved sub-second loading speeds, added features, and boosted organic traffic.

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About Host Duplex

Host Duplex is a trusted hosting provider specializing in high-performance solutions for Magento, WordPress, and cloud platforms. Known for speed, reliability, and scalability, they deliver secure, enterprise-level hosting that empowers businesses with consistent uptime and intense user experiences. By managing critical server infrastructure, Host Duplex enables clients to focus on core growth. However, their own slow-loading website conflicted with their performance-driven image. Partnering with Redefine Web, they rebuilt their digital presence, ensuring the site reflected their values of speed, efficiency, and reliability while boosting functionality and user engagement.

The challenge

Host Duplex faced a significant issue when their redesigned website contradicted their core value: speed. Despite its polished look, the site relied on a bulky theme that slowed load times to over 8 seconds, casting doubt on its credibility as a premium hosting provider.

Performance challenges arose with the need to balance essential features, such as chat widgets, tracking, and interactions, all of which risked further slowing the site if implemented poorly.

The solution required a full performance audit, removing inefficiencies while preserving design and usability. Host Duplex aimed to realign its site with its brand promise—delivering an experience as fast and reliable as the hosting services it provides.

Services Used: Web Design, Web Development

The Solutions

Redefine Web completely redeveloped Host Duplex’s website with a lighter, optimized WordPress theme to improve speed while sustaining design consistency. We carefully minimized the number of server requests, implemented efficient code practices, and introduced vital engagement tools such as chat widgets and tracking scripts. By ensuring the technical enhancements were thoughtfully executed, performance and UX coexisted seamlessly. The result was a high-performing, streamlined website reflecting Host Duplex’s commitment to speed and dependability.

Key steps included:

  • A custom-designed website enhanced the modern industry image
  • Optimized plugin usage improved load speeds and uptime
  • Managed hosting ensured 100% uptime and performance boosts
For Host Duplex, we put together a robust digital strategy that includes:
  • High-performance frontend aligned with hosting credibility
  • Conversion-focused design that balanced aesthetics and UX
  • Effective SEO foundation for organic traffic growth
  • Redesigned for speed and efficiency
  • Sub-second load times achieved
  • Sub-second load times achieved
  • Chat widgets & user tracking integrations without compromise
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STRENGTH IN NUMBERS

Business Impact

By transforming Host Duplex’s slow-loading site into a sub-second experience, Redefine Web safeguarded its credibility and aligned its digital presence with its brand promise. The addition of engagement tools, such as chat widgets, further improved client interaction, while technical optimizations reduced requests and drove organic traffic growth.

65%
Reduction in server requests, dramatically improving efficiency.
85%
Improvement in page load speed, cutting delays from 8+ seconds to under one.
5K+
Organic traffic gained following redesign and optimization improvements.

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
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"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."

Benjamin Sänger

Presales Director, Mendix
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“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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