Mint Print, a print solutions provider, required stronger online visibility and improved conversion performance in a competitive B2B market. By creating a brand-focused website and executing local SEO, we drove over 5,000 monthly organic visits, secured 125+ first-page rankings, and reduced the CPA by 60%.
Mint Print is a trusted printing solutions provider known for lasting client relationships, meeting deadlines, and delivering high-quality, cost-effective results. Their “whatever it takes” mindset and wide range of visual communication services set them apart, blending printing expertise with marketing insights. By collaborating closely with clients, they provide tailored solutions and act as long-term partners supporting sustained growth. However, while strong offline, they needed to strengthen their digital presence to remain competitive as businesses increasingly rely on online research and search engines.
Before partnering with Redefine Web, Mint Print struggled to grow its digital presence. Their website lacked visual appeal, intuitive navigation, and the structure needed to convert visitors. It failed to reflect the brand’s professionalism and reliability, leaving a gap between their strong offline reputation and weak online presence.
In the competitive B2B print services space, Mint Print had minimal organic visibility. Without SEO or keyword targeting, they were nearly invisible on Google and relied heavily on word-of-mouth. This meant they were missing out on customers actively searching for their services.
Poor calls-to-action, unoptimized content, and technical issues further hurt conversions. With overspending on paid ads and no sustainable plan, costs per acquisition were high, and growth wasn’t scalable. A clear digital strategy was needed to boost visibility, attract leads, and drive long-term success.
To position Mint Print as a trusted and visible industry provider, Redefine Web designed a bespoke, content-rich website aligned with their brand identity. The new platform incorporated user-friendly navigation, balanced design focused on key actions, and optimized content to appeal to both users and search engines. A tailored local SEO campaign was then implemented to enhance visibility for high-intent keywords in their regional market. Within months, this dual approach delivered measurable growth in traffic, conversions, and cost efficiency.
Key steps included:
By combining a customized website with a local SEO strategy, Mint Print gained significant visibility and efficiency. The business now attracts more than 5,000 organic visits per month, dominates for over 125 first-page ranked keywords, and operates with a 60% lower acquisition cost — ensuring long-term competitive growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
