NC Dental Clinic, a trusted practice in Vista, CA, with over 20 years of experience, struggled with an outdated digital presence and scattered marketing efforts. Following our solutions in SEO, PPC, and local citations, they achieved a 1,000% increase in patients, a 385% growth in traffic, and transformed their new patient acquisition strategy.
NC Dental Clinic, located in Vista, CA, has been serving its community for more than 20 years, providing comprehensive dental care and establishing trust with local families. Despite its respected offline reputation, the practice struggled to compete in an increasingly digital-first healthcare market. Patients were searching online for dental services, yet NC Dental’s outdated website and scattered marketing campaigns limited visibility. Their online presence was almost nonexistent: the site was not mobile-friendly, lacked secure HTTPS certification, had incomplete technical SEO, and contained broken links and insufficient content. Additionally, the clinic had been working with multiple marketing agencies simultaneously, resulting in inconsistent strategies and missed growth opportunities. By partnering with Redefine Web, NC Dental found a centralized, results-driven marketing strategy that reshaped its entire digital profile and positioned it as a modern, patient-focused leader in North County.
Before partnering with Redefine Web, NC Dental Clinic faced significant barriers to growth. Despite being a trusted practice for over 20 years, their outdated digital infrastructure left them struggling for relevance in an industry driven by online visibility.
The website had critical flaws: it wasn’t search-engine friendly, lacked mobile compatibility, and offered no HTTPS security. These issues hurt SEO, patient trust, and overall usability. The content was thin, scattered across unrelated keywords, and failed to highlight the clinic’s expertise effectively. Dozens of technical errors, including broken links and missing metadata, further damaged rankings and user experience.
NC Dental held no top 10 search positions, had inconsistent directory listings, and a limited presence on platforms like Google My Business. This eroded credibility and cost them new patients. Their fragmented marketing approach, managed by multiple agencies, lacked a clear strategy, measurable ROI, and wasted budget on ineffective campaigns.
In short, the clinic was well-regarded offline but invisible online, with high costs and minimal lead generation, needing a unified digital strategy for sustainable growth.
Redefine Web implemented a holistic digital marketing transformation to eliminate fragmentation and maximize results. First, we built a secure, mobile-friendly website with optimized content tailored to the clinic’s core services. Advanced local SEO was implemented, including consistent citations, NAP alignment, and targeted keywords to achieve higher rankings. We improved technical SEO by fixing broken links, structured metadata, and enhancing crawlability.
To further boost visibility, we launched a targeted Google My Business PPC campaign, complemented by local video marketing, to increase brand awareness within the community. Google Analytics integration ensured every campaign was measurable, while focused keyword improvements solidified NC Dental’s position in the top search results.
Key steps included:
NC Dental Clinic’s transformation from fragmented marketing to a structured, measurable digital strategy generated massive long-term success. With a secure mobile website, strong local SEO, PPC, and video campaigns, the clinic saw exponential growth in traffic, conversions, and patient volume. Today, they enjoy a 1000% increase in patients, 385% more traffic, lower acquisition costs, and lasting stability in online growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
