Next Gen Shutters, a family-owned window treatment provider, struggled with low online visibility and weak local search rankings. By redesigning their site, strengthening local SEO through area-based pages, and running PPC ads, we increased visibility in Kent, boosted conversions, and enhanced user engagement.
Next Gen Shutters, a family-run business in Sidcup, Kent, offers premium shutters with a transparent, customer-first approach. Unlike larger competitors, they rely on in-house installation, honest guidance, and competitive pricing built on over a decade of expertise. While trusted offline, their old website failed to highlight these strengths or support lead generation in a digital-first market. To address this, we revamped their online presence with a modern, professional website, SEO-driven local content, and targeted PPC campaigns. The result was improved visibility, stronger engagement, and higher conversions aligned with their trusted brand values.
Next Gen Shutters came to Redefine Web, facing significant digital challenges. Their website was outdated, difficult to navigate, and failed to highlight their strengths as a family-owned business in a market dominated by larger brands.
Search visibility was almost nonexistent. With no structured SEO or localized landing pages, they struggled to appear in searches from potential customers across Kent, missing key opportunities to attract leads.
The site’s design also created user friction. Calls to action were weak, and inquiry forms required too many steps, resulting in reduced conversions. Past PPC efforts were poorly managed or absent, leaving them unable to capture quick demand in a highly competitive space.
Despite strong service quality and reputation, their lack of a clear digital strategy limited their reach, visibility, and ability to convert site visitors into inquiries.
Redefine Web delivered a complete online transformation for Next Gen Shutters, addressing both usability and visibility challenges. We redesigned their website with engaging, user-centric navigation while ensuring the visual identity reflected their trustworthy, family-owned service style. Local SEO was enhanced by creating unique, area-specific pages optimized for Kent’s service regions, resulting in stronger performance in competitive search rankings. To accelerate visibility and conversions, we built and managed targeted PPC campaigns, driving consistent high-intent leads. The entire site was strategically structured with clear calls to action, making it simple for users to reach out and inquire.
Key steps included:
By combining a modern, user-focused website with proven PPC management and localized SEO optimization, Next Gen Shutters strengthened their online presence, expanded visibility across Kent search markets, and converted a greater percentage of site visitors into inquiries. This resulted in measurable traffic growth, keyword expansions, and improved lead generation efficiency.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
