Oxford Capital, a venture capital firm, sought to strengthen its authority and visibility in business, technology, and finance. By delivering 102 high-quality links in one year, boosting traffic by 67%, and increasing referring domains by 72%, we positioned them as a key industry thought leader.
Oxford Capital is a venture capital firm focused on transforming the future of UK technology. With investment interests spanning eCommerce, fintech, digital health, and emerging technologies such as AI, Oxford Capital plays a pivotal role in supporting high-growth startups that are shaping tomorrow’s business landscape. While well-regarded in investor circles, they faced the challenge of translating their thought leadership into measurable digital authority. To compete in a crowded market with other prominent VC firms, Oxford Capital needed to expand its online presence, build high-quality backlinks from trusted publications, and ensure its expertise reached wider business, finance, and technology communities. Redefine Web helped bridge this gap through strategic Digital PR, securing impactful placements in both national and sector-relevant outlets.
Oxford Capital had substantial expertise in funding startups but lacked digital visibility. Their online presence did not reflect their authority in venture capital, partly due to an outdated link profile, limited SEO impact, and insufficient placements in high-authority publications. As a result, their credibility was not being recognized in Google rankings, making it harder for potential partners and stakeholders to find them.
They also lacked a scalable PR strategy to showcase thought leadership and respond to timely market trends. While competitors were leveraging finance and tech news cycles, Oxford Capital had no structured way to insert its voice into industry conversations. This left their insights overlooked by the media and decision-makers.
At the same time, SEO performance stagnated, with organic traffic growth underperforming despite content efforts. To enhance visibility and credibility, Oxford Capital required consistent, high-quality backlinks and a robust media presence to solidify its leadership in venture capital, startups, and technology.
Redefine Web designed and executed a strategic Digital PR and SEO campaign that established Oxford Capital as a go-to thought-leader in venture capital and UK tech. Our approach focused on a blend of expert opinion placements, reactive commentary, and data-driven insights that turned market expertise into high-value media opportunities.
Key steps included:
By combining digital PR, expert commentary, and reactive, trend-led campaigns, Oxford Capital secured 102 authoritative backlinks, which significantly enhanced their online authority. With 72% more referring domains and 67% growth in organic traffic, they secured an impactful presence across the finance, technology, and innovation ecosystems.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
