Passion Built, a Sydney renovation company, struggled with ineffective websites and poor digital visibility. Redefine Web rebuilt their online presence with a modern site, SEO, and Google Ads strategy — securing $60K+ in new bookings while boosting leads and brand authority.
Passion Built, a Sydney-based renovation company specializing in bathrooms, homes, and structural projects, was known for quality work and referrals but struggled to expand its reach. With fragmented digital efforts through weak websites, costly job boards, and limited word-of-mouth, the company needed a stronger online presence. Partnering with Redefine Web, they rebranded with a responsive WordPress site, unique positioning, SEO strategy, an optimized Google My Business profile, and targeted Google Ads. Now, Passion Built competes with leading Sydney firms, showcasing projects, driving organic traffic, and converting online visitors into loyal clients.
When Passion Built first came to Redefine Web, they faced significant marketing challenges typical in the renovation sector. Most enquiries came from referrals, costly third-party platforms, or poor-quality leads. Their two websites were underperforming, only appearing in searches for their name, meaning new clients couldn’t discover them organically.
The sites also lacked SEO, mobile responsiveness, and engaging content. Their portfolio failed to showcase quality wartistry, offering few photos, generic text, and little to differentiate them in Sydney’s crowded renovation market. Potential clients couldn’t see their expertise or unique value.
Another issue was the lack of reviews and social proof. Despite completing numerous projects, testimonials were scarce, which hurt credibility and Google rankings. An incomplete Google My Business profile further weakened local SEO.
As a newer brand competing against established companies with strong branding and reviews, Passion Built needed more than leads — they required a comprehensive marketing transformation to become a trusted and competitive name.
We implemented a complete digital overhaul with a phased strategy designed to build both credibility and visibility for Passion Built. We began by retiring their two outdated websites and creating a modern, responsive WordPress website using Elementor. The site featured structured content, clear calls to action, and SEO-focused copywriting to communicate its services, expertise, and brand values effectively. We optimized their Google My Business profile to showcase services, reviews, and completed projects, while also introducing processes for gathering authentic client testimonials.
Targeted Google Ads campaigns were launched to generate immediate visibility in local searches while SEO rankings improved for renovation-related keywords. To further differentiate them, we created project showcase sections with in-depth content, before-and-after photography, and keyword-rich service descriptions. Combined with tracking and analytics tools, this allowed Passion Built to measure performance and conversion behavior.
Key steps included:
By redesigning Passion Built’s digital presence, implementing SEO, and managing Google Ads, we created a system that generates leads 24/7. The company transitioned from low visibility and referral dependency to securing $60K+ in new projects, consistent website visitors, and a scalable lead pipeline.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
