Peak Accounting Solutions, a Dublin-based tax advisory firm, relied solely on referrals to win clients before the COVID-19 pandemic impacted their growth. By revamping their website, optimizing it for SEO, and implementing a content strategy, Redefine Web helped them increase website traffic by 400% and generate over 30 qualified leads per month.
Peak Accounting Solutions is a trusted Dublin-based firm specializing in affordable and professional tax and business advisory services. With over a decade of experience, they serve a diverse clientele across the city, offering efficient tax planning, compliance, and strategic financial consultation. Known for its reliability and high-quality service, Peak Accounting has built a reputation as a one-stop solution for small to mid-sized businesses. However, before working with Redefine Web, their growth strategy centered almost entirely on word-of-mouth referrals. While their expertise and reputation kept them afloat, this limited their scalability and visibility in the competitive local accounting market. Recognizing the limitations of referrals — especially during the COVID-19 pandemic, when in-person interactions declined — Peak Accounting partnered with Redefine Web to create a robust digital presence, attract online traffic, and generate consistent leads through modern marketing strategies.
When Peak Accounting first came to us, they relied almost entirely on client referrals for new business. While referrals built trust, they limited growth and created an unpredictable lead flow. The pandemic worsened this, as face-to-face networking declined, leaving Michael, the owner, concerned about falling revenues.
Their website added to the problem. It was outdated, not search-friendly, and lacked strong conversion points, such as CTAs or optimized forms. As a result, potential clients searching online often couldn’t find them, especially compared to competitors investing in digital marketing.
They also lacked a content strategy. Despite possessing strong expertise, they weren’t publishing valuable content to establish visibility or demonstrate authority. Plus, their Google My Business profile was poorly optimized, missing key opportunities in local search.
Overall, Peak Accounting remained highly trusted offline but invisible online—leaving them at risk against digital-first competitors. The challenge wasn’t a lack of capability, but rather visibility in a market that had shifted online.
Redefine Web developed a structured digital marketing approach for Peak Accounting, starting with a modern website redesign that optimized for clean UX, SEO compliance, and conversion-driven design. We launched a content marketing strategy aligned with relevant client search terms, helping position Peak Accounting as an authoritative voice online. Alongside blog-driven SEO, we fully optimized their Google My Business profile — creating new opportunities for local search traffic and inbound calls.
Within six months, the results were dramatic improvements in traffic, lead generation, and usability.
Key steps included:
Through targeted SEO, a modern redesign of the website, and the implementation of a content marketing strategy, Redefine Web helped Peak Accounting attract more clients online, as face-to-face referrals had slowed. Within six months, they experienced a 400% surge in traffic, more than 30 qualified leads per month, and a sustainable digital presence that secured post-pandemic growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
