PsychicWorld, operating in a highly restricted advertising industry, struggled with low conversions and sales growth. By combining first-party data, AI-led smart bidding, keyword targeting, and landing page optimization, we drove 272% more purchases, a 51% cost reduction, and a 166% revenue growth.
PsychicWorld is a leading global platform in the spiritual services industry, offering psychic readings, tarot consultations, and related spiritual guidance through online channels. As a digital-first brand, PsychicWorld relies heavily on advertising to connect with potential customers who are actively seeking personalized spiritual experiences. However, advertising in this industry comes with unique challenges—platforms impose strict restrictions on ad copy, keywords, and messaging due to sensitivity and compliance regulations. This creates barriers to scaling campaigns effectively. Despite having a loyal customer base, PsychicWorld’s growth potential was constrained, as prior campaigns failed to capture higher-value audiences or convert at scale. Their most significant need was a partner who could navigate the heavily regulated advertising landscape while unlocking efficiency, improving ROAS, and increasing customer lifetime value.
PsychicWorld faced major challenges in its paid media strategy before partnering with Redefine Web. Strict advertising compliance limited keywords, ad copy, and landing page options, leaving campaigns with poor reach and little scalability. Broad targeting without strong segmentation drove high costs, low-quality leads, and weak customer retention.
Their campaigns also failed to leverage first-party data or account insights effectively. Big ad pushes consumed budget without delivering sustainable conversion or revenue growth. In the spiritual services industry, customer behavior varies—some buy impulsively once, while others can become high-value, long-term clients worth tens of thousands.
To grow, PsychicWorld needed a strategy that identified and nurtured these valuable customers while staying compliant. Without change, costs per acquisition kept rising, growth was stalled, and long-term revenue potential was capped.
To overcome these challenges, Redefine Web executed a structured, data-driven paid media strategy designed to maximize conversions under strict compliance rules. We began by conducting in-depth keyword analysis to identify high-intent search terms backed by strong historical performance. Ad copy and landing pages were rebuilt to align with this refined targeting, ensuring compliance and driving relevancy.
We leveraged PsychicWorld’s first-party customer data to identify “Unicorn” customers (high-value repeat buyers) and built Performance Max campaigns using these lists as audience signals, allowing AI and machine learning to refine targeting. Smart bidding strategies were implemented to optimize budgets in real time, ensuring efficiency across campaigns and focusing spend on users most likely to convert long-term.
Key steps included:
Our paid media transformation for PsychicWorld delivered rapid, measurable growth in a heavily regulated industry. By aligning campaigns with compliance, integrating first-party audience data, and applying AI-led bidding strategies, PsychicWorld saw a 272% boost in purchases, revenue gains of 166%, and a 51% drop in acquisition costs, unlocking scalable profitability.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
