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Sharon M. Gum, CPA

101% more search views, 62% higher Maps visibility, and 56% more calls achieved in 12 months.

Sharon M. Gum, CPA, lacked digital presence. With a new website, full GBP optimization, content, reviews, and consistent brand authority building, we grew her Google Search visibility 101%, Maps views 62%, and calls by 56%.

Laptop displaying a customizable accounting services website on a clean white desk with a vase of white flowers, emphasizing a professional and inviting workspace atmosphere.
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About Sharon M. Gum, CPA

Sharon M. Gum, CPA, is a Southern Illinois accounting firm serving small businesses. Focused on business advisory, tax, and payroll, they were restricted by a complete absence of online assets—no website, no optimized social profiles, and an unclaimed Google Business Profile (GBP). To reach clients searching locally, they needed to position themselves as a trusted CPA, visible across Monroe County. Redefine Web introduced foundational digital assets, from their first responsive website to fully optimized Maps and search presence, allowing the business to dominate local visibility.

Image showcasing a responsive website design for personalized accounting services, displayed on multiple devices including a desktop, laptop, tablet, and smartphone. The website features a friendly accountant, emphasizing customizable services in Monroe County.
Analytics report showing user metrics for the period from January 1 to August 11 for the years 2024 and 2025, highlighting total users, new users, sessions, and percentage changes in user engagement.
Table displaying website traffic data segmented by channel group, showing sessions and engaged sessions from January 1 to August 11 for the years 2024 and 2025, highlighting growth in organic search, direct traffic, and organic social metrics.
SEO analysis report showing session data by source from January 1 to August 11 for the years 2024 and 2025. The table includes metrics such as active users, sessions, and engaged sessions for sources like Google, Facebook, and Bing, along with percentage changes for each metric.
Graph displaying location listing statistics, showing the number of times a business listing was viewed on Maps and Search from January 1 to December 31, 2023. The blue line represents business impressions on Maps, while the green line indicates business impressions from Search, with metrics highlighting 108 impressions on Maps (62%) and 1.1k impressions from Search (101%).
Bar chart comparing business contact metrics for the years 2023 and 2024, showing business direction requests, call clicks, and website clicks. The chart indicates an 8% increase in direction requests, a 56% increase in call clicks, and a 15% decrease in website clicks.
Pie charts illustrating customer search behavior for a business, comparing mobile map impressions and mobile search impressions from January 1 to December 31, 2023. Mobile search impressions show a significant increase to 1.6k, while mobile maps account for 28% of total impressions.

The challenge

At the project kickoff, Sharon M. Gum, CPA’s challenge was one often seen in smaller practices—no digital footprint whatsoever. This meant no organic keyword capture, no inbound leads from search, and almost no authority in Google Maps. Their GBP was unclaimed and mis-categorized, excluding them from critical map-pack rankings. They had no reviews, which meant they lacked client trust signals compared to their competitors. Their existing Facebook page was misbranded and inactive. Each of these meant they were invisible to qualified local prospects despite high-value search traffic. Without websites or GBP ranking presence, digital competition dominated simply by showing up.

Services Used: Website Design, Local SEO, Google Maps Marketing

The Solutions

Redefine Web introduced a digital foundation: building their first WordPress site, siloing relevant services & locations, and implementing technical SEO. We claimed and optimized the GBP, added categories and reviews strategy, and created weekly content, alongside a Google Maps campaign. Press releases and local citation networks reinforced the practice’s authority, positioning it ahead of competitors.

Key Steps:

  • New responsive WordPress website optimized for local searches
  • Optimized Google Business Profile & review generation
  • Semantic topical blog maps for niche authority
  • Local SEO campaign spanning directories and citations
  • Press releases syndicated across high-authority media
For Sharon M. Gum, CPA, we put together a robust digital strategy that includes:
  • 101% increase in Google Search visibility
  • 62% increase in Google Maps views
  • 56% increase in client phone calls
  • Significant organic & social growth within a year
  • Strong brand positioning as a leading CPA in Monroe County
  • Strong brand positioning as a leading CPA in Monroe County
  • Optimized Google Business Profile
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STRENGTH IN NUMBERS

Business Impact

From total invisibility, Sharon M. Gum, CPA transformed into a dominant local authority within 12 months. Optimized GBP listings, review campaigns, new content structures, and consistent brand building gave the firm newfound competitive edge—leading to 101% growth in search visibility and consistent new inbound leads.

101%
Increase in Google Search visibility
62%
Increase in Maps views
56%
Growth in client calls

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
via Trustpilot
"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."

Benjamin Sänger

Presales Director, Mendix
via Trustpilot
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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