Kyle Vine
Vejrø Resort, a tranquil island getaway, needed a digital presence to transform strong social media engagement into direct bookings. We built a seamless website integrated with social media, optimized for SEO, and supported by a robust content strategy to drive traffic and boost conversions within a matter of months.
Vejrø Resort is a private island getaway featuring luxury suites and cozy guest houses, ideal for a serene retreat. With a focus on organic, locally sourced cuisine, the Restaurant offers guests a farm-to-table dining experience amidst lush natural surroundings. Accessible by charter boat or marina, it welcomes both private travelers and small groups. The resort provides a range of amenities, including a garden, lounge, terrace, restaurant, shared kitchen, playground, and bar, as well as activities such as tennis, cycling, hiking, and a daily continental breakfast. Despite its appeal and strong social media presence, it lacked a website until partnering with Redefine Web to build a scalable digital platform.
Before working with Redefine Web, Vejrø Resort relied mainly on social media for exposure and engagement. Platforms like Instagram and Facebook helped with reach, but they couldn’t convert followers into bookings.
The resort had no website, meaning guests couldn’t easily find details, view galleries, read reviews, or book directly online. This also limited search engine visibility, leaving them dependent on social media followers for traffic.
With no central digital hub or booking system, the resort risked losing customers to competitors who ranked well on Google and converted searches into reservations. They needed an integrated booking platform, SEO-driven content, and a strategy to turn social engagement into measurable business growth.
Redefine Web developed a comprehensive website for Vejrø Resort, integrating seamlessly with their social media presence and establishing a direct booking system. We focused on creating a user-friendly layout with strong calls to action and an SEO-driven content strategy to rapidly build organic visibility. Competitor analysis guided our design and content choices, ensuring Vejrø could stand out in a competitive hospitality market. By combining a conversion-optimized structure with targeted campaigns, we successfully positioned the resort’s new website as both a brand showcase and a booking engine.
Key steps included:
Through the creation of a booking-enabled, SEO-optimized website with social media integration, Vejrø Resort saw measurable results within three months. Their digital presence expanded significantly, drawing 10K organic visitors, ranking for over 200 first-page travel keywords, and generating a 2.2% booking conversion rate — directly turning social engagement into paying guests.