
Building a professional insurance website can cost $4,000–$10,000 or more, putting pressure on your marketing budget and limiting your reach.
Our insurance website packages give your agency a more innovative, more affordable way to grow online. Designed specifically for insurance professionals, they address key industry needs like trust, compliance, security, and lead generation.
From design and SEO to content creation and performance optimization, we handle every detail so you can focus on supporting clients and expanding your book of business.
Whether you run a local brokerage or a multi-office agency, your website must convey reliability, professionalism, and compliance. Basic site builders can’t deliver the security, customization, and credibility your prospects expect.
At Redefine Web, we provide all-inclusive website and marketing solutions built for the insurance industry — including secure design, SEO, content strategy, and digital advertising management. We take time to understand your products, regulations, and audience so your website can build trust, attract leads, and support lasting client relationships.
Many agencies struggle to find web solutions that balance professional design, compliance, and affordability. Generic templates often fall short or add unexpected costs.
Partner with our specialized insurance web design team to develop a polished, trustworthy site that turns visitors into clients. Need to add quote forms, policy comparison tools, or new services later? We’ll make sure your site grows seamlessly with your business.
| Feature | Essential | Growth | Business | Custom |
|---|---|---|---|---|
| Design/Retainer Hours | 5 Hours (One-time) | |||
| Security Patches | ✓ | ✓ | ✓ | ✓ |
| Full-site backup | Monthly | Weekly | Weekly | ✓ |
| Security Scan | Monthly | Weekly | Weekly | ✓ |
| Server Migration | ✓ | ✓ | ✓ | ✓ |
| Copywriting | ✓ | ✓ | ✓ | ✓ |
| Keyword Research | ✓ | ✓ | ✓ | ✓ |
| Blog Posts | ✓ | 1 | 1 | 1 |
| Text Updates | ✓ | ✓ | ✓ | ✓ |
| On-page SEO | ✓ | ✓ | ✓ | ✓ |
| Photos Update | ✓ | ✓ | ✓ | ✓ |
| Off-page SEO |
| Feature | Essential | Growth | Business | Custom |
|---|---|---|---|---|
| Server Side Caching | ✓ | ✓ | ✓ | ✓ |
| HTTP Protocol | ✓ | ✓ | ✓ | ✓ |
| OpCache | ✓ | ✓ | ✓ | ✓ |
| Mod_Expires | ✓ | ✓ | ✓ | ✓ |
| Browser Cache | ✓ | ✓ | ✓ | ✓ |
| Brotli Compression | ✓ | ✓ | ✓ | ✓ |
| CDN | 82 POPs | 82 POPs | 82 POPs | 82 POPs |
| Feature | Essential | Growth | Business | Custom |
| Email Forwarders | ✓ | ✓ | ✓ | ✓ |
| Catch-all Emails | ✓ | ✓ | ✓ | ✓ |
| Email Aliases | ✓ | ✓ | ✓ | ✓ |
| IMAP/POP3/SMTP | ✓ | ✓ | ✓ | ✓ |
| Autoresponders | ✓ | ✓ | ✓ | ✓ |
| Filters | ✓ | ✓ | ✓ | ✓ |
| MX/SPF/DKIM Records | ✓ | ✓ | ✓ | ✓ |
| Email Virus Scanner | ✓ | ✓ | ✓ | ✓ |
| Feature | Essential | Growth | Business | Custom |
|---|---|---|---|---|
| Design/Retainer Hours | 5 Hours (One-time) | |||
| Security Patches | ✓ | ✓ | ✓ | ✓ |
| Full-site backup | Monthly | Weekly | Weekly | ✓ |
| Security Scan | Monthly | Weekly | Weekly | ✓ |
| Server Migration | ✓ | ✓ | ✓ | ✓ |
| Copywriting | ✓ | ✓ | ✓ | ✓ |
| Keyword Research | ✓ | ✓ | ✓ | ✓ |
| Blog Posts | ✓ | 1 | 1 | 1 |
| Text Updates | ✓ | ✓ | ✓ | ✓ |
| On-page SEO | ✓ | ✓ | ✓ | ✓ |
| Photos Update | ✓ | ✓ | ✓ | ✓ |
| Off-page SEO |
We often send out our newsletter with news and great offers. We will never disclose your data to third parties and you can unsubscribe from the newsletter at any time.
Unfortunately, we’re unable to offer free samples. As a retailer, we buy all magazines from their publishers at the regular trade price. However, you could contact the magazine’s publisher directly to ask if they can send you a free copy.
You can create a new account at the end of the order process or on the following page. You can view all of your orders and subscriptions in your customer account. You can also change your addresses and your password.
No, you don’t have to create an account. But there are a few advantages if you create an account.
You never have to enter your billing and shipping address again
Find all of your orders, subscriptions and addresses in your account
Download invoices of your orders
No, we don’t have a physical store location at the moment. We accept only orders through our online shop and we’re shipping all orders with the Swiss Post Service. Please visit our shipping section for more details.
From time to time you will find us at design fairs and popup markets in Switzerland. Subscribe to our newsletter and you’ll receive the latest news.
To maintain consistent, secure speed for every client, each insurance website package includes a soft traffic limit suited for typical agencies. If your site begins attracting more visitors — a great sign your marketing is paying off — we’ll help you seamlessly upgrade to a plan with greater capacity and enhanced performance to support your continued growth.
Each plan includes professional, domain-based email addresses (e.g., [email protected], [email protected]) that present your business with credibility. You’ll have dedicated inboxes for quotes, support, and client communication, keeping your team organized and your brand professional in every interaction.
Design hours refer to the time our designers spend customizing your website’s look and layout. During this period, we align visuals, colors, and page structure with your brand identity and audience. Need additional features or new landing pages for specific policies? You can always add more design hours as your agency expands.
Your included design hours go toward creating a professional, polished website that projects trust and reliability. We adjust color schemes, layouts, and imagery to match your agency’s brand, ensuring your site connects with visitors and encourages them to request quotes or schedule consultations.
Yes. If you prefer full ownership of your website and want to manage hosting independently, our buyout option gives you that flexibility. We’ll transfer all design files, content, and technical details so you can run your website entirely on your own terms.
Most insurance websites are completed in about 30 days, depending on how quickly we receive your branding materials and content. Larger or more advanced sites — like those with quote tools, calculators, or integrations — may take a little longer. We’ll always confirm your delivery date before getting started.
You can, but you don’t have to. If you prefer a hands-off approach, our insurance content team can write clear, persuasive, SEO‑optimized copy for you. We’ll ensure your website communicates expertise, complies with industry standards, and converts visitors into qualified leads.
Yes. Every insurance agency has unique goals. You can select add-ons such as Local SEO, Google Ads management, or custom landing pages for policies like auto, home, or life coverage. Your package can scale anytime as your business grows.
We guarantee 99.9% uptime for all hosting services. Your site stays quick, secure, and accessible at all times — backed by SSL encryption, malware protection, and 24/7 monitoring. Clients can always find you online when they need expert coverage advice.
Heat mapping shows how visitors interact with your website — where they click, scroll, and focus their attention. For insurance agencies, this data reveals which pages drive the most quote requests and where we can refine layout or content to increase conversions.
User Experience (UX) analysis evaluates how easily visitors navigate your website — finding services, pricing, or quote forms. We review design flow, readability, and layout to ensure smooth interactions, resulting in higher inquiry rates and a more professional impression.
Performance optimization keeps your website running fast, secure, and efficient. Our team fine-tunes site code, compresses assets, and applies caching to deliver top speed across all devices. The result: a better user experience that builds trust, lifts search rankings, and increases quote requests.
You’ll have a dedicated account manager and access to a secure client portal. You can track project updates, send feedback, and schedule review sessions. For agencies using our marketing services, we also provide regular performance reports to ensure your campaigns continually deliver results.
Our complimentary Google Ads audit for insurance agencies evaluates how effectively your campaigns attract qualified leads and deliver ROI. Once we have read-only access, we will:
You’ll receive a simple, actionable report explaining how to improve your results, increase policy inquiries, and reduce wasted spend.
Optimization improves your insurance website’s speed and performance. We refine code, compress images, and enable caching to deliver a faster experience that keeps potential clients engaged and encourages them to request quotes.
Maintenance ensures long-term stability and protection. It includes plugin updates, theme management, and security enhancements to keep your site operating flawlessly. In short, optimization makes your site faster; maintenance makes it consistently dependable.
Our maintenance plans keep your site fast, secure, and fully optimized. We fine-tune technical elements, streamline policy and service pages, and guarantee quick load times on every device. We also handle all updates and monitor site health 24/7 — so your clients always have a smooth, trustworthy experience while you focus on helping them find the right coverage.
Core Web Vitals measure load speed, interactivity, and visual stability — three key factors Google uses to rank sites. Strong scores help your agency rank higher in search results and reassure visitors that your business operates reliably and with precision. A fast, stable website keeps prospects on your site longer and increases quote requests from clients who value professionalism.
You’ll have direct access to our project management platform for updates, file sharing, and approvals. A dedicated project manager will guide you through every stage, ensuring open communication and clear decisions. After launch, you can access our client portal for support, maintenance requests, and, if applicable, marketing performance reviews.
Security is built into everything we do. Each plan includes enterprise-grade tools such as CloudLinux and Imunify360 to protect against hacking, malware, and data breaches. We also use QUIC. Cloud’s CDN with DDoS protection performs regular scans and secures all form submissions. Our infrastructure supports SOC and GDPR standards — protecting your clients’ sensitive information around the clock.
Yes. We make the migration process seamless. Our team transfers your current content, design, and functionality to our optimized platform with minimal downtime. After migration, you’ll see better speed, security, and reliability immediately.
Absolutely. Every hosting plan includes automatic off-site backups stored on secure servers. If an issue ever occurs, we can restore your site quickly, ensuring your agency stays online and your client data remains safe and accessible.
Before applying any updates, we test them in a safe staging environment to confirm everything runs perfectly. Once verified, updates and patches are used seamlessly. Even our entry-level plan includes continuous monitoring and proactive updates to keep your website secure and high-performing.
No. Backup restoration is included with all insurance website plans. If a technical issue arises, we’ll restore your site quickly at no additional cost, ensuring no disruption to your clients or operations.
Your site is protected with multi-layer security, including advanced firewalls, malware detection, and intrusion prevention. We also integrate QUIC.Cloud’s CDN for real-time DDoS defense. All updates are applied immediately upon release, keeping your website — and your client data — protected at all times.
Yes. Our SEO and PPC management services help insurance agencies attract high-intent clients searching for coverage and protection solutions. A professional website builds trust — SEO and PPC make sure the right people find you.
Our SEO strategy targets searches like “auto insurance agent in [city]” or “business liability insurance near me.” We handle keyword research, on-page optimization, and authority building to increase organic visibility. For fast results, we often pair SEO with PPC campaigns that place your agency at the top of search results — bringing you a steady stream of qualified leads.
We start by understanding your coverage areas, growth goals, and ideal policyholders. Using advanced tools like SEMrush and Google Keyword Planner, we uncover profitable, high-intent search terms such as “life insurance quotes in [city]” or “commercial auto policy near me.” Our SEO team and copywriters then create compelling, compliant content that targets these keywords while answering client questions. This approach improves search visibility, trust, and lead generation.
We refine every aspect of your site to help you rank higher and convert visitors. This includes structured titles and meta descriptions, optimized header tags, image SEO, and logical linking. Your website will load quickly, look great on any device, and follow best practices so both clients and search engines recognize your authority.
Our writers produce explicit, professional content that demonstrates your expertise and answers common client concerns. We research your specific insurance niches — from personal lines to business coverage — and craft pages that speak to your target audience. Every piece of content is optimized for search and designed to drive more quote requests, consultations, and calls.
Yes. Local SEO is essential for agencies serving clients in specific regions. We optimize your Google Business Profile, ensure accurate local listings, and help you attract more customer reviews. The result: when potential clients search for insurance in your area, your agency appears first — generating more inquiries and policy opportunities.
Transparency matters. You’ll receive regular reports showing keyword rankings, website traffic, lead volume, and campaign ROI. For PPC, we provide performance insights like cost per lead, conversion rate, and return on ad spend. Your account manager will walk you through results and continually adjust campaigns to maximize growth and efficiency.
We offer flexible, custom pricing based on your agency’s size, market, and growth goals. SEO packages may include keyword optimization, content development, technical audits, and local visibility management. PPC pricing is tied to ad spend and campaign complexity — with complete transparency so you know where every dollar is going and what results it delivers.
You can expect to see early improvements within 3–6 months, depending on your competition and current online presence. SEO compounding benefits mean that as rankings rise, your lead flow strengthens over time — creating steady, lasting growth for your agency.
We build campaigns around your highest‑value offerings, such as auto, home, life, commercial, or specialty insurance. Our ads are written to persuade and comply with ad platform guidelines. Every campaign is data-driven and refined through testing to maximize your ROI, ensuring your budget converts visitors into real quote requests.
We target by location, demographics, income level, and coverage needs to reach the audiences most likely to convert. We also use remarketing to reconnect with visitors who viewed your site but didn’t request a quote. With consistent optimization, we reduce acquisition costs while sending more ready-to-buy leads straight to your agency.
Getting started is easy. Choose one of our insurance website packages and share your agency details — logo, services, team info, and design preferences. Our team handles everything from setup to launch, creating a secure, professional website that helps clients find and contact you. Prefer a hands-off process? Our SEO copywriters can create persuasive, compliant content that highlights your coverage options and expertise.
Yes. Each insurance website includes an easy-to-use content management system. You can update policy descriptions, post articles, upload team photos, or adjust text anytime — no coding needed.
Our hosting is built for the insurance industry — fast, secure, and fully supported. If you prefer to manage hosting yourself, you can transfer your site at any time after a one-time buyout. Still, most agencies stay with us for our speed, security, and 24/7 technical support.
Absolutely. Your team can log in anytime to post updates, publish new articles, or upload media. If you prefer, our content team can manage ongoing updates for you — keeping your site current and SEO‑optimized.
Our hosting scales automatically as your agency grows. The base plan easily supports small to mid-sized firms, and when traffic increases, we’ll upgrade your resources instantly — keeping your site fast, secure, and reliable under any demand.
Yes. Every insurance website we build follows Google’s latest SEO best practices. Pages are structured for high performance, mobile speed, and local visibility so clients can find your agency easily. Our SEO add-on further enhances rankings with keyword-driven copywriting and ongoing optimization.
A design hour is the time our designers dedicate to customizing your site’s look and layout. Each package includes hours for branding and setup. Need more features — like quote calculators, claim forms, or resource pages? You can add extra hours as needed.
You can provide your own, or let our team handle it. We’ll create engaging, SEO‑optimized content that presents your agency professionally, builds credibility, and motivates clients to request quotes.
Yes. Every agency has different goals. Whether you need extra pages, custom integrations, or advanced tools, we’ll prepare a transparent, personalized quote that meets your budget and growth targets.
Our managed hosting removes the stress of maintenance while giving your agency a fast, secure online foundation. You’ll get:
As traffic and clients increase, your hosting scales automatically — no downtime or hidden costs. You can also add marketing services, such as SEO content or PPC management, to maintain your growth momentum.
Security is critical for insurance agencies. Our hosting uses enterprise-grade servers, advanced firewalls, and daily security updates to safeguard your site and client data. With SSL encryption, real-time monitoring, and daily backups, your site stays compliant and protected.
Yes. We’ll migrate your current site with no data loss and minimal downtime. Our team manages the entire process, instantly improving speed, reliability, and performance.
If your traffic exceeds the included limit (10,000 visits per month), we’ll automatically upgrade you with no interruption or surprise fees. Your site stays fast and visible, even during marketing campaigns or seasonal spikes.
Our data centers are located across North America and Europe. We’ll host your website on the server nearest your market, ensuring faster load times and stronger local search visibility.
Yes. Need extra storage, speed, or compliance tools? We’ll tailor your plan to fit your agency’s needs now and in the future. Your website can grow as you add new services or team members.
Yes. If your insurance website is already built, we can host it on our secure platform. You’ll enjoy lightning-fast performance, regular backups, and continuous uptime — supported by our expert team.
Yes. All paying clients can export their websites. Monthly clients can export after 1 year; annual clients can export at any time. We handle the process smoothly with zero downtime.
Fees depend on the level of customization and development your site includes. We provide a precise, upfront quote with no hidden costs — giving your agency full ownership whenever you’re ready.
