A B2B PPC agency that reports against pipeline, not last-click leads.
B2B sales cycles run weeks to quarters. Most agencies optimize Google and LinkedIn against last-click form fills, which means they optimize against a metric your CFO does not trust. Our B2B PPC agency rebuilds attribution from the CRM down. Every closed-won deal is mapped back to the keyword and account that started the conversation, not just to the form they filled.
Senior B2B media buyers only. Flat-fee retainer scaled to account complexity, not to ad spend. Salesforce, HubSpot, Pipedrive, and Dynamics integrations with offline conversion imports tuned to your real sales cycle. Search plus LinkedIn coordinated on shared ICP audiences. Reporting your demand gen lead and your VP of Sales can read from the same screen.

























A B2B PPC marketing agency that bids on closed-won, not on form fills.
B2B paid media is a different discipline from B2C. Buying cycles run 30 to 180 days. Three to seven stakeholders touch the buying process. The lead form fill is a poor proxy for revenue. Most generalist agencies optimize against it anyway because it is easy to measure on a Monday morning report.
Our B2B PPC agency rebuilds attribution from your CRM backward. Closed-won deals get imported back to Google as offline conversions on a daily cadence. Smart bidding learns to bid on the keywords and audiences that produce closed revenue, not just marketing-qualified leads. The dashboard shows pipeline by keyword, by campaign, by industry, by deal stage, by sales rep. Your demand gen lead and your VP of Sales read from the same screen.
We hire B2B specialists, not generalists. Every account is run by a senior media buyer with five years or more of B2B Google Ads and LinkedIn experience. Generalist agencies treat B2B as B2C with longer sales cycles. It is not. The keyword research, the ad copy, the landing pages, the attribution windows, and the bid strategies are all different.
See client outcomesICP-targeted, not keyword-broad
Industry, company size, intent signal, and persona layered into every campaign. Not just keywords matched against your product page.
CRM-attributed
Salesforce, HubSpot, Pipedrive, and Dynamics. Closed-won deals fed back to Google and LinkedIn daily for smart bidding optimization.
Senior B2B buyers, not generalists
Every account run by a media buyer with five or more years of dedicated B2B experience. The agency stays small on purpose. We will not dilute the senior bench to grow.
What you actually get from our B2B PPC agency.
Five disciplines that B2C-trained PPC agencies typically miss on a B2B account. The price is higher than a general PPC engagement because B2B requires substantially more upstream CRM work and downstream sales-team coordination.
Audit anchored in your CRM.
Most B2B account audits review keywords, ad copy, and CTR and miss the actual problem. Our B2B PPC management agency starts in your CRM. Which closed deals came from paid, which keywords drove them, which industries closed at what rate, and which sales reps closed them. Then we audit the Google account against that picture.
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CRM-anchored win analysisLast 12 to 24 months of closed-won deals analyzed by source, keyword, industry, and segment.
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Account structure auditCampaign, ad group, keyword structure reviewed against B2B best practice.
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Tracking + attribution auditPixel, GTM, server-side, offline import gaps identified and prioritized.
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Competitive ICP analysisWhich competitors are bidding on which keywords, which auctions are winnable, which are not.
Copy written by people who know B2B.
Generic B2B copy reads like every other generic B2B copy. Our writers are trained on your category, your buyers, and your sales call recordings. Every ad maps to a buyer-stage problem. Top-of-funnel awareness ads read differently from bottom-of-funnel solution-aware ads, and the difference shows up in CPL.
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Buyer-stage copy frameworkDifferent message for someone evaluating, comparing, or ready to buy.
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RSA + extensionsHeadlines, descriptions, sitelinks, callouts, and structured snippets. All written by senior B2B writers.
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Landing page copyDedicated landing pages with copy aligned to the keyword's intent stage.
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Creative testing programStatistical testing. What wins, why it won, and what to scale next.
Real B2B attribution.
Salesforce, HubSpot, Pipedrive, and MS Dynamics. Your closed deals get imported back to Google as offline conversions on a daily cadence. Smart bidding learns to bid for closed revenue, not lead forms. Lead-to-close timing is accommodated. Multi-touch attribution shows up where it matters.
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CRM offline import setupGCLID-stamped leads tracked from form fill to closed-won. Imported to Google daily.
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Lead scoring integrationMQL and SQL stages imported as separate conversion actions for smart bidding.
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Long-cycle attributionConversion windows tuned to your actual sales cycle, not the platform default.
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Pipeline-attributed dashboardLooker Studio. Keyword to SQL to opportunity to closed-won, all in one view.
Smart bidding fed real signals.
Smart bidding only works if the conversion signals are real. We feed Google your closed-won deals (not your form fills) and your deal values (not flat estimates). The algorithm learns to bid on the keywords that produce revenue and starves the ones that produce only volume.
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Conversion value mappingReal deal values fed to Google, segmented by industry, region, and account tier.
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Bid strategy progressionMove from tCPA to tROAS to Max Conversion Value as data builds.
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Audience layeringCustomer match, similar audiences, in-market, ICP-aligned data layered on top of keywords.
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Negative keyword programWeekly review of search terms. Negatives added before they waste a week of spend.
Pages built for considered buyers.
B2B buyers do not convert on landing pages designed for impulse. They convert on pages that answer their evaluation questions. We build dedicated pages per campaign or persona, run weekly tests, and track everything from page load to closed-won deal in one dashboard.
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Persona-mapped landing pagesDedicated pages per ICP segment or campaign. Your domain, your CMS, your ownership.
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Form-experience optimizationField reduction, progressive profiling, and qualifier logic. Friction reduced where it costs you a deal.
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Trust + proof architectureCustomer logos, case studies, analyst quotes positioned where considered buyers actually look.
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A/B testing programHypothesis backlog, weekly experiments, statistical results. Not vibes.
The 45-minute call, then the CRM-anchored audit, then the launch plan.
B2B engagements run on a four-stage cadence with a longer audit phase up front and tighter integration with your sales team than a general PPC retainer. The audit pulls from your CRM, not just your ad account, because the answer to the right keyword is in the deal data.
Talk to a senior B2B media buyer.
45 minutes. A senior B2B PPC specialist, not an account executive, reviews your current search and LinkedIn programs, your CRM setup, and the three highest-leverage moves in front of you right now. You leave with three concrete actions you can take in the next 30 days, hire us or not.
Day 1Anchor in your CRM.
Three weeks. Account audit, CRM win analysis on the last 12 to 24 months of closed-won, attribution audit, and competitive ICP review. Output is a written 90-day plan signed off by demand gen and sales together. The audit document is yours to keep.
Weeks 1 to 3Rebuild the foundation.
Account restructure, CRM offline import setup, persona-mapped landing pages built, creative produced. Every change approved before any campaign goes live with your budget behind it.
Weeks 3 to 5Launch, iterate, compound by ICP.
Campaigns live by week 6. Biweekly creative testing, weekly bid review, monthly strategy session with your demand gen lead and your sales lead in the same room. Dashboard live with read access from day one. Once an ICP segment proves out on unit economics, scale spend at controlled velocity and layer in LinkedIn coordination once core search is saturating. No vanity expansion across channels before the math works.
Month 2 onwardWhy B2B teams choose our B2B PPC agency over generalist PPC shops.
Three reasons that come up in every reference call a prospective client runs on our team, and the three things every CFO checks before approving a B2B paid media budget.
B2B sales cycles, accommodated.
We tune attribution windows to your actual sales cycle, import closed-won deals back to Google daily, and report by deal stage. Not last-click form fill. Not MQL volume. The number that hits your board deck.
Long-cycle nativeSenior B2B buyers, only.
Generalists treat B2B as B2C with longer cycles. We hire B2B PPC specialists. Every account is run by someone with five or more years of dedicated B2B Google Ads and LinkedIn experience.
Specialist teamCRM-attributed reporting.
Salesforce, HubSpot, Pipedrive, Dynamics, Close, Copper, and custom REST APIs. Closed deals imported daily. Dashboards reading from the source of truth, not a flatter version of it.
Real attributionWho our B2B PPC agency is built for.
Three signals that you should hire a B2B PPC marketing agency instead of running ads in house or working with a generalist shop. If two or more describe your situation, we are likely a fit.
You have a real B2B budget.
Your monthly ad spend is at least $5,000, or you are about to commit at that level. Below that, a freelancer is usually the right answer. Our B2B PPC ad agency is built for accounts where one closed deal funds a quarter of management fee.
Real budgetYour cycle is longer than a B2C purchase.
Your average deal takes 30 days or more to close. Multiple stakeholders touch it. A B2C-trained agency will optimize for the form fill and lose money in months 3 through 9. A PPC agency for B2B will not.
Long cycleYou have a working CRM.
You actively use Salesforce, HubSpot, Pipedrive, or Dynamics, and your reps log opportunity stages with reasonable discipline. Without that, the CRM-anchored attribution our B2B PPC advertising agency runs has nothing to anchor to.
CRM in placeThe three things our B2B PPC agency refuses to do, on purpose.
You can read this as discipline or you can read it as a filter on the wrong-fit engagement. Either way, knowing what we will not do up front saves you a discovery call and saves us a misaligned account. If any of these is a hard requirement on your side, we are not the right B2B PPC management agency for you, and we will tell you on the call.
Schedule a Call to talk it throughNo optimization against MQL volume alone.
If your KPI is "more leads" without a CRM stage attached, we will push back. Optimizing a B2B program against MQL count usually buys you a lot of form fills your sales team will not call. We measure against pipeline and closed-won.
No percentage-of-spend billing.
We bill a flat fee scaled to account complexity. The percentage-of-spend model rewards your B2B PPC agency for pushing more spend whether the spend closes deals or not. We refuse to live inside that misalignment.
No agency-owned accounts.
Your Google Ads, LinkedIn Campaign Manager, Microsoft Ads, and GA4 property. You own all of them from day one. If you fire us on Tuesday, your team or another PPC management agency for B2B can pick up on Wednesday with zero migration friction.
What B2B-specialized PPC actually delivers.
Frequently asked questions about our B2B PPC agency.
The questions demand gen and finance leaders ask before signing with a B2B PPC marketing agency. If yours is not here, send it. We reply within one business day.
How is your B2B PPC agency different from a general PPC engagement?
Three things. The audit is CRM-anchored, so we start in your sales pipeline and not your ad account. The attribution window and offline conversion imports are tuned to your real B2B cycle. The buyers on your account are B2B specialists with five or more years of dedicated experience, not generalists doing B2B on the side. The fee reflects the additional upstream and downstream work, and the unit economics still pay back faster than a typical generalist B2B PPC ad agency.
What is the minimum ad spend for your B2B PPC management agency?
$1,000 a month is where most B2B accounts start to generate meaningful conversion data for smart bidding. We will happily run smaller budgets to validate channel-market fit, and we will be upfront on the call about what each spend level can realistically produce. We do not chase low-budget accounts to pad the client roster.
How much does a B2B PPC agency cost?
Our B2B PPC management agency starts at $499 a month for a single-platform account with a tight scope. Multi-platform B2B engagements with CRM offline imports, creative production, and persona-mapped landing pages typically run $1,500 to $4,500 a month flat. The two-week audit phase always runs fixed-fee, so you see the full retainer cost before signing the SOW.
Do you integrate with our CRM?
Yes. Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Close, Copper, ActiveCampaign, and custom REST APIs. We set up GCLID stamping at the form layer, offline conversion imports on a daily cadence, and custom audience syncing back to Google and LinkedIn within the first 30 days of the engagement.
Can you also run our LinkedIn Ads alongside Google?
Yes, and we coordinate the two. LinkedIn for ABM-style awareness against named accounts. Google for capturing the resulting branded and bottom-of-funnel demand. Running them together produces 30 to 50% better CAC than running either standalone in our experience. [PROOF NEEDED: aggregate CAC delta source]
Do you also handle B2B SEO alongside paid?
Yes. About 40% of our clients hire us as a combined B2B SEO PPC agency. Shared keyword research, shared landing pages, shared dashboards, one accountable lead across both programs. The two channels compound. Bottom-of-funnel paid search drives short-term pipeline, while content and link work compound the organic share of branded and high-intent terms over 12 to 18 months.
How long until we see real B2B results?
Audit findings in weeks 2 to 3. Account restructured and offline imports live in weeks 4 to 6. First wins, usually waste reduction, in weeks 6 to 10. Meaningful pipeline lift from month 4, cycle-dependent. Compounding ROAS improvements from month 8. We will not promise 30-day B2B results because B2B sales cycles do not work that way, and any B2B PPC ad agency that does is selling a restructure.
Do you handle account-based marketing (ABM)?
Yes, at the targeting and bidding layer. Customer match audiences, named-account audience uploads, intent signal layering on top of keywords, and tiered bid adjustments by account fit. Full-stack ABM that includes named-account orchestration and sales play coordination is bigger than a paid media engagement, and we partner with dedicated ABM specialists for that scope when needed.
How does a B2B digital marketing agency PPC scope work alongside a parallel demand gen agency?
Cleanly, if the line is drawn in the SOW. We own paid search, paid social, attribution, landing pages, and CRM offline imports for paid channels. The parallel agency owns content, organic social, PR, or events. We run a monthly joint standup to share audience signals and avoid duplicate spend. Where two agencies clash is when the line is not drawn. We will not let that happen on day one.
How do I know we are hiring the right PPC agency for B2B?
You will not know on the strategy call. You will know after the three-week CRM-anchored audit, when we have written down which keywords drove your closed-won deals over the last 24 months, where the spend is leaking, and what the next 90 days of work should look like. The audit deliverable is yours to keep whether you proceed with us or take it to another PPC B2B agency. The point is to make the decision with the data in hand.
Real practices, real numbers.
A sampling of recent engagements that match this work.
Boosted IT consulting leads 450% for Hemmersbach with a complete inbound transformation.
A New Jersey BI consultancy built a CRM-powered inbound machine — 450% more leads, 47% landing-page conversion, 792% traffic growth, and qualified leads finally tied to revenue.
Cut PsychicWorld lead costs 51% while tripling revenue in a regulated niche.
A global spiritual-services platform navigated heavy ad-platform restrictions to drive 272% more purchases, 166% revenue growth, and 51% lower CPA — built on first-party data signals and AI-driven smart bidding.
Ranked Custimy in Google's top 10 for 500+ SaaS keywords with isometric design + SEO.
A SaaS customer data platform replaced a generic identity with isometric brand-aligned design and a scalable backend — 500+ first-page keywords, 25K+ monthly organic visits, and 165s session duration.