B2B PPC Agency Coordinating LinkedIn Google Meta Microsoft

Your ABM program lives across LinkedIn, Google Ads, Meta B2B, and Microsoft Ads with four vendors and four dashboards. Redefine Web is your B2B PPC agency partner running all four platforms under one dedicated media buyer. Tier 1 named accounts, Tier 2 target industries coordinated across every channel. Flat monthly retainer from $999. Ad spend billed direct by the networks to your card.

What You Get → See Pricing

PLATFORMS ON ONE COORDINATED ABM PLAN

WEEKLY

OPTIMIZATION PLUS MONTHLY QBR CADENCE

90+

mobile Lighthouse · launch gate

$999 STARTING MONTHLY RETAINER · LAUNCH TIER

DEDICATED MEDIA BUYER

Trustpilot4.7/5★★★★★

Clutch5.0/5★★★★★

Google5.0/5★★★★★

DesignRush4.9/5★★★★★

GoodFirms5.0/5★★★★★

F6S5/5★★★★★

4.9 WEIGHTED AVERAGE · VERIFIED BY VP-MARKETING AND CRO CONTACTS AT B2B ACCOUNTS THAT PAID FOR THE WORK

Three ways an ABM budget burns without one agency running every lane

If any of these looks familiar, the free Google Ads audit names the fix and what it's worth before you spend a dollar.

B2B PPC agency campaigns card between fifty bids crossed and one node, one arrow each

CHANNEL SILOS

LinkedIn and Google run in silos and double-bid the same Tier 1 accounts

Your ABM target list lives in LinkedIn Campaign Manager. Customer Match sits in Google Ads. Meta B2B runs from a third seat. Nobody owns the coordination. Bids collide on the same 50 named logos, cost per SQL doubles, and credit disappears in last-click attribution. Your Redefine Web B2B PPC agency runs all four platforms under one dedicated media buyer, so Tier 1 named-account bidding stops fighting itself across LinkedIn, Google, Meta, and Microsoft.

✓THE FIX · ONE BUYER ACROSS FOUR PLATFORMS

B2B PPC agency account health list flagging only the broken rows, with a whole account read on a phone

IN-HOUSE GAPS

Your in-house team runs Google Ads well and LinkedIn poorly

Google Ads is well-staffed in-house. LinkedIn Sponsored Content, Message Ads, and Insight Tag audiences are broken. Nobody has the reps. Microsoft Ads for LinkedIn integration is turned off. Nobody has looked at it in 18 months. As your B2B PPC agency partner, we plug into your in-house team and run the platforms they can not staff. Reports go into your marketing ops lead, not around them. Weekly Slack updates, monthly QBR with your CMO.

✓THE FIX · TEAM AUGMENTATION RETAINER

B2B PPC agency deals counted chart flagging one deal, four times, and a phone list counted once

PIPELINE ATTRIBUTION

Four platforms report four different last-click numbers and none tie to closed-won

LinkedIn claims the lead. Google claims the demo. Meta claims the retargeting touch. Microsoft goes unreported. Your CFO sees four dashboards and no closed-won number. Your Redefine Web B2B PPC agency retainer wires HubSpot, Salesforce, Pardot, or Marketo into every platform in week 1, so the closed deal traces to the actual touch order across all four channels, not just to whichever platform fired the last click.

✓THE FIX · CRM SYNC ACROSS EVERY PLATFORM

Three outcomes every enterprise ABM PPC retainer delivers

Three numbers we sign against on every PPC program. Each one is a launch criterion, not a hope.

B2B PPC agency ads, search, company and video lanes moving into one checked list, four lanes, one seat

Four platforms under one dedicated media buyer

LinkedIn Sponsored Content, Google Ads Search, Meta B2B ads, and Microsoft Ads run under one dedicated media buyer with real-time Slack access and monthly QBR.

B2B PPC agency weekly calendar with a single Friday slot highlighted and a one schedule label

ABM tiering coordinated across every channel and CRM

Tier 1 named accounts sync to LinkedIn Matched Audiences, Google Customer Match, Meta Custom Audiences, and Microsoft Ads every 2 weeks. Bid modifiers per tier.

B2B PPC agency update list with send and chart rows highlighted and a Friday note, live label

Weekly Slack update plus monthly QBR tied to pipeline

Real-time Slack channel with your dedicated media buyer plus analyst on Enterprise tier. Friday note covers cost per demo, SQL, and closed-won by channel.

Four stages. Agency onboarding to enterprise ABM at scale

Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your VP-Marketing or CRO signs the gate deliverable. Named media buyer plus analyst on Enterprise tier.

WEEK 1

CRM audit that surfaces broken tracking and wasted spend

HubSpot or Salesforce audited. Lead scoring reviewed. Offline conversion feed configured before campaigns run. Median finding on new accounts is 42 percent wasted spend and 247 missing negatives. Written 20-page audit report signed off by owner plus ops lead before we touch structure.

✓CRM FEED WIRED

WEEK 2

B2B intent rebuild and competitor conquesting

Buyer intent keywords, competitor conquesting on your top 5 named rivals, RLSA layered on retargeting audiences from your CRM. Priority services carry higher target CPA. SKAG-lite match-type discipline. Performance Max layered only where your feed qualifies. 247-term negative sculpt strips waste before the rebuild goes live.

✓B2B STRUCTURE

WEEKS 2-4

First CRM-verified paid conversion inside 14 days

Purpose-built landing pages per priority service. Server-side pixels and revenue-based conversion tracking through GA4, Meta CAPI, and your CRM. Miss the 14-day first CRM-verified conversion mark and month 1 is free. Written into the MSA.

✓14-DAY GUARANTEE

MONTH 3+

ABM at scale on CRM-verified closed-won revenue

ABM audiences activated in Google via Customer Match. Territory expansion mapped against ops capacity. Meta and Display layer in as retargeting and category awareness. Coordinated with LinkedIn budget. Every scaling decision traces back to CRM-verified closed revenue and sales team throughput.

✓PIPELINE SCALED

What you get from your B2B PPC agency partner

Fixed scope, fixed timeline, fixed outcomes. Each phase has a written deliverable, a signed gate, and a date on the calendar with your VP-Marketing or CRO plus your in-house marketing ops lead.

B2B PPC agency owners table with toggled rows and progress bars, labeled owner on every lane

WEEK 1

Enterprise agency onboarding with MSA and platform access

Master Service Agreement, security review, SOC 2 workflow, and platform access on your MCC, LinkedIn seat, Meta Business Manager, and Microsoft account. Named media buyer plus analyst assigned. Slack channel with your team live inside week 1.

PHASE DURATION

Week 1

SIGN-OFF

MSA signed

✓GATE · SLACK LIVE

// DELIVERABLES

✓

Master Service Agreement and security reviewMSA, SOC 2 documentation, and named contract-level access review paperwork signed before any platform touch. Legal and security cleared in parallel.

✓

Platform access on your seats not oursyou own the Google MCC, LinkedIn Ads seat, Meta Business Manager, and Microsoft Ads account. We take manager access, never account ownership.

✓

Named media buyer plus analystdedicated B2B media buyer on all tiers. Analyst added on Enterprise. Names and headshots on your kickoff deck. No rotation, no pooled team.

✓

Slack channel with your teamshared Slack channel with your VP-Marketing, ops lead, and CRO live inside week 1. Real-time access, not a ticket queue.

✓

CRM stack review and mappingHubSpot, Salesforce, Pardot, or Marketo mapped to each platform. 6sense or Demandbase intent data reviewed on Enterprise tier.

✓

ABM tier definition workshopTier 1 named accounts, Tier 2 target industries, Tier 3 broad ICP defined with your VP-Marketing in a 90-minute workshop.

B2B PPC agency phones showing a leads list and a demo request form, with a leads routed label

WEEK 2

Multi-channel structure with LinkedIn ABM leading and Google following

LinkedIn Sponsored Content and Message Ads carry Tier 1 named accounts. Google Ads Search runs high-intent capture. Meta B2B ads target lookalikes from closed-won. Microsoft Ads mirrors Google plus LinkedIn integration. Every channel earns its slot.

PHASE DURATION

Week 2

SIGN-OFF

Multi-channel

✓GATE · ABM SYNC

// DELIVERABLES

✓

LinkedIn Sponsored Content and Message AdsSponsored Content for Tier 1 named accounts. Message Ads to specific job titles at target logos. Insight Tag conversions wired for retargeting audiences.

✓

Google Ads Search plus PMax layeredhigh-intent search on category and competitor keywords. PMax layered where the CRM feed and creative library qualify. Enhanced Conversions for Leads live from day one.

✓

Meta B2B ads with Advantage+ audiencesMeta B2B retargeting on site visitors and lookalikes from closed-won CRM cohorts. Advantage+ audiences with job title and industry overlays.

✓

Microsoft Ads with LinkedIn integrationMicrosoft Ads with the LinkedIn profile targeting integration turned on. Company, industry, and job function overlays applied to every Search campaign.

✓

YouTube ABM overlays on Tier 1YouTube video campaigns targeting Tier 1 named accounts via Customer Match. Bumper ads on decision-maker job titles pulled from your CRM.

✓

ABM audience sync across all four platformstarget-account list synced to LinkedIn Matched Audiences, Google Customer Match, Meta Custom Audiences, and Microsoft every 2 weeks. Bids coordinated per tier per channel.

B2B PPC agency book demo screen on a phone beside a weekly calendar, four conversions fire

WEEKS 2 TO 4

First CRM-verified pipeline conversion inside 14 days

HubSpot, Salesforce, Pardot, or Marketo wired to every platform. Server-side pixels, Enhanced Conversions for Leads on Google, LinkedIn Conversions API, Meta CAPI, and Microsoft UET. Miss the 14-day first CRM-verified conversion mark and month 1 is free. Written into the MSA.

PHASE DURATION

Weeks 2 to 4

SIGN-OFF

14-day guarantee

✓GATE · SERVER-SIDE PIXEL

// DELIVERABLES

✓

HubSpot or Salesforce feed to every channelCRM feed wired to Google Ads, LinkedIn Conversions API, Meta CAPI, and Microsoft UET. Pardot, Marketo, 6sense, and Demandbase supported on Enterprise tier.

✓

Enhanced Conversions for Leads on GoogleGoogle Ads Enhanced Conversions activated on launch with hashed-email match-back. Cross-device attribution survives cookie loss.

✓

LinkedIn Conversions API plus Insight TagLinkedIn Conversions API server-side plus Insight Tag pixel. Company Match audiences built from your CRM refreshed weekly.

✓

Meta CAPI and Microsoft UETMeta Conversions API server-side and Microsoft UET pixels wired. iOS 17 aware from day one. First-party signal preserved across every channel.

✓

14-day guarantee in writingmiss the 14-day CRM-verified conversion mark, month 1 is free.

✓

Chili Piper or Calendly bookingdemo forms route to Chili Piper or Calendly. Round-robin to your AEs. Every booked demo fires a conversion event across all four platforms.

B2B PPC agency cost per demo bar chart with summary cards and a review marker set label

WEEKLY CADENCE

Weekly optimization plus monthly QBR with your VP-Marketing

Weekly optimization at ad-group and campaign level across all four platforms. Monthly QBR with your VP-Marketing and CRO covers pipeline attribution and next-quarter budget. Median cost per demo drops 50 percent from launch to week 8.

PHASE DURATION

Weekly cadence

SIGN-OFF

Monthly QBR

✓GATE · SLACK ACCESS

// DELIVERABLES

✓

Friday written optimization noteevery Friday: what changed last week per channel, impact on cost per booked demo and SQL, what is being tested this week.

✓

Monthly QBR with your leadershipmonthly Quarterly Business Review with your VP-Marketing and CRO. Pipeline attribution, next-month plan, budget shift decisions signed off in the meeting.

✓

Ad creative A/B testing per platformheadline, creative, and audience testing per platform. LinkedIn Sponsored Content variants, Google RSA assets, Meta creative rotations. Winners promoted weekly.

✓

Cross-channel bid coordinationbid strategy tuned per channel per tier. Tier 1 accounts bid up on LinkedIn and Google Customer Match. Tier 3 broad ICP capped.

✓

Junk lead defund workflowweekly SDR pull from your CRM. Junk patterns clustered by keyword, geo, and device. Negatives and audience exclusions updated every Friday across every platform.

✓

Real-time Slack accessshared Slack channel with your dedicated media buyer. Answers inside the business day, not the ticket queue.

B2B PPC agency capacity chart with company and contact rows beside a phone inbox, lifted by intent

MONTH 3+

Scale across regions with per-region budget pools and 6sense intent

Once cost per demo is stable, ad spend scales into your capacity ceiling. Per-region budget pools for multi-region B2B accounts. 6sense or Demandbase intent data layered on Tier 1. Quarterly executive review with your CMO on Enterprise tier.

PHASE DURATION

Month 3+

SIGN-OFF

Multi-region

✓GATE · EXECUTIVE REVIEW

// DELIVERABLES

✓

Per-region budget poolsmulti-region B2B accounts get separate budget pools per region. Reporting split by region, SDR routing preserved by geo.

✓

6sense or Demandbase intent dataintent data piped into Tier 1 named-account bidding. Accounts showing in-market signals get bid modifiers layered on LinkedIn and Google.

✓

Quarterly executive reviewevery 90 days pipeline attribution and next-quarter plan presented to your CMO and CRO. Budget shifts signed off in the meeting.

✓

SOC 2 aware workflowSOC 2 aware workflow, SSO on the MCC, named contract-level access reviews, and quarterly security audits on Enterprise tier.

✓

Multi-brand supportenterprise accounts running multiple brands or product lines get separate MCC pods, per-brand reporting, and cross-brand budget coordination.

✓

Board-ready reportingmonthly report built for board consumption. Ad spend, booked demos, cost per SQL, closed-won revenue, ROAS, next-quarter plan on one page.

Get a free B2B PPC agency review.Written fix plan in 24 hours, optional 30-minute walkthrough

MULTI-CHANNEL AUDIT
CRM FEED CHECK
14-DAY GUARANTEE

Get my Google Ads audit No card needed. No sales call required.

Four B2B PPC agency tiers priced against ABM pipeline growth

Flat monthly retainer. Every workstream listed, the quote you get is the invoice you pay. Ad spend billed direct by Google, LinkedIn, Meta, and Microsoft to your card. The initial term is six months, then 30-day rolling. Move up or down a tier with 30 days notice, no setup fees.

Launch

$999MONTHLY (MGMT FEE)

A first paid channel; ad budgets under $2,000/mo

✓Google Ads (Search) ✓Managed monthly ad spend up to: $2K ✓Campaign builds: Up to 3 ✓Dedicated landing pages: 1 ✓Call tracking + recording ✓Negative keyword sculpting ✓Geo and audience targeting, ZIP level where the service area is local

Get a Launch quote →

Every PPC feature, tier by tier

SCROLL THE TABLE SIDEWAYS FOR EVERY TIER

Platforms + spend+

FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE

Google Ads (Search)

✓

Local Services Ads (LSA), for local service businesses

—

✓

Meta ads (Facebook/Instagram)

—

—

✓

Managed monthly ad spend up to

$2K

$5K

$10K

Unlimited

Campaigns + landing pages+

FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE

Campaign builds

Up to 3

Up to 6

Unlimited

Unlimited

Dedicated landing pages

1

3

6

Custom

Call tracking + recording

✓

Landing page CRO tests

—

—

✓

Optimization+

FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE

Negative keyword sculpting

✓

Geo and audience targeting, ZIP level where the service area is local

✓

Weekly optimization cycle

—

✓

CRM offline-conversion sync

—

✓

Reporting + team+

FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE

Monthly performance review

✓

Weekly written note

—

✓

Live spend + lead dashboard

—

✓

Dedicated PPC manager

—

—

✓

Case studies See all case studies

Real B2B accounts, real ABM plans, real booked demos

Each one includes where the client started, what we changed and what happened.

Mental Health · Provider Network · Multi-State

Tripled patient leads at a $19 CPL across LifeStance Health's 10+ Georgia clinics.

Georgia Behavioral Health Professionals, a LifeStance Health division, needed more patients across 10+ Atlanta offices while keeping cost per lead under $25. We paired location and service targeting with landing pages built for booking and dedicated TMS therapy campaigns. Patient acquisition tripled at an average $19 cost per lead, with full impression share for TMS therapy.

Read the LifeStance Health Inc. case study →

$19

CPL

3×

Patient volume

100%

Impression share

Dental · Carmichael, CA

Drove 900% patient growth at iSmile Dental Spa with SEO, PPC and video marketing.

iSmile Dental Spa had a strong local name but an old, insecure website. Online channels brought in 1 to 2 new patients a month. We rebuilt the site on HTTPS, added treatment pages, cleaned up local listings and launched Google Ads and video. Within 6 months it ranked on page one for 75 keywords. It now sees 12 to 14 new patients a month.

Read the iSmile Dental Spa case study →

+900%

Patient growth

+800%

Organic traffic

+500%

Marketing ROI

Fashion · D2C apparel

Grew Google Ads revenue 121% and organic users 106% for French Crown

French Crown was underperforming online, with weak search visibility and paid campaigns that spent without reaching the right shoppers. One connected plan across SEO, site experience and paid media grew Google Ads revenue 121% and organic users 106%.

Read the French Crown case study →

+121%

Google ads revenue

+165%

Criteo revenue

+106%

Organic users

CLIENT WORDS

Printed Mint website homepage in a browser window, personalized blankets above its product collections — Josh Gingrich

CEO, Printed Mint

Verified via Clutch

1 / 10

Selected clients we've run full marketing programs for

See what your current ad spend could be earning

Move the sliders to your numbers. The estimate assumes recovered wasted spend plus a conversion improvement on what you already buy.

Monthly ad spend

Average deal size

Current conversion rate

Projected monthly recovery

+$/mo

Recovered ad waste plus conversion lift. The audit is free, no card, no commitment.

Free · Written findings · Yours to keep

B2B PPC agency questions answered

Multi-channel pricing, LinkedIn plus Google coordination, ABM tiering, CRM integration, and reporting cadence answers for VP-Marketing and CRO contacts.

PREFER TO TALK?

Call us: +1 (855) 999 9131

hello@redefineweb.com →

A B2B PPC agency retainer at Redefine Web runs $999, $1,499, $2,499, or from $4,500 per month across four flat-fee tiers. Ad spend is billed direct by Google, LinkedIn, Meta, and Microsoft to your card, so you see network cost separate from the agency retainer with no markup. Launch at $999 fits in-house teams that need one platform augmented, typically LinkedIn or Microsoft. Growth at $1,499 fits two-channel programs running Google plus LinkedIn coordinated. Scale at $2,499 fits the full four-channel ABM stack with weekly optimization. Enterprise starts at $4,500 for multi-region accounts with per-region budget pools, SOC 2 workflow, dedicated media buyer plus analyst, quarterly executive review with your CMO, and Google Ads policy compliance across every campaign.

A B2B PPC agency runs paid media across LinkedIn, Google Ads, Meta, and Microsoft coordinated as one plan against your ABM target-account list. Your Redefine Web team runs Sponsored Content and Message Ads on LinkedIn, Search plus PMax on Google, Advantage+ B2B on Meta, and Search plus LinkedIn overlays on Microsoft. Tier 1 named accounts get concentrated bidding across all four platforms. Tier 2 target industries get category bidding. Tier 3 broad ICP gets retargeting and lookalike expansion. Every platform is wired to HubSpot, Salesforce, Pardot, or Marketo so bidding learns from closed-won revenue, not raw form fills. Weekly optimization plus monthly QBR with your VP-Marketing and CRO. Quarterly executive review on Enterprise tier.

Paid search is worth it when B2B buyers land on your competitor category pages with high intent to buy inside 30 days. 65 percent of B2B buyers start on Google. Skip paid search and you hand every category-plus-competitor query to the vendor that outbids you. The catch: paid search is not worth it if the account is not wired to closed-won revenue in your CRM. Point Google Ads at raw form fills and PMax burns 60 percent of budget on junk leads. Point it at closed-won revenue through Enhanced Conversions for Leads and pipeline compounds instead. A B2B PPC agency wires HubSpot developer APIs or the Salesforce connector in week 1, so every dollar of paid search traces back to a signed deal, not a form fill. That is when paid search earns its retainer slot.

The best B2B PPC agency for your account is the one that runs LinkedIn, Google, Meta, and Microsoft coordinated as one plan, wires attribution to closed-won revenue in your CRM, and reports on pipeline not impressions. Directive, KlientBoost, WebFX, Single Grain, and Obility all run credible B2B books. Redefine Web positions against that group on three points: flat-fee retainer from $999 with ad spend billed direct by the networks so you see zero markup, one dedicated media buyer named to your account with no rotation, and a 14-day first CRM-verified conversion guarantee written into the MSA. Miss the mark and month 1 is free. Book a call with Redefine Web to compare, or check third-party review lists to shortlist alternatives.

LinkedIn is the primary channel for ABM programs above the Launch tier. LinkedIn Sponsored Content carries Tier 1 named accounts. Message Ads run to specific job titles at target logos with A/B tested creative and copy. Insight Tag conversions get wired for retargeting and lookalike audiences from closed-won cohorts. Company Match audiences refresh from your CRM every 2 weeks. LinkedIn Conversions API server-side sits alongside the Insight Tag pixel so first-party signal survives iOS 17 and cookie loss. If you already run LinkedIn through another partner, your Redefine Web media buyer coordinates budget and reporting with them directly. If you do not, we run LinkedIn under the same retainer at the Growth tier and above with dedicated LinkedIn campaign management included.

Yes. Team augmentation is a supported retainer shape. Your in-house team keeps running the platforms they staff well, typically Google Ads. Redefine Web plugs in and runs the platforms your team can not staff, typically LinkedIn, Microsoft, and YouTube ABM overlays. Your dedicated media buyer reports into your marketing ops lead, not around them. Shared Slack channel with your team. Weekly Friday note goes to the ops lead first. Monthly QBR includes both teams. This retainer shape runs at the Launch tier for single-platform augmentation, Growth tier for two-platform, and Scale tier if in-house wants full coordination on three or more channels. Ad spend stays billed direct by the networks to your card so your CFO keeps clean network cost visibility.

LinkedIn and Google running in separate silos is how ABM budgets get burned twice on the same account. Your retainer syncs your named-account list across Google Customer Match and LinkedIn Matched Audiences every 2 weeks, so bids and creatives coordinate instead of collide. Tier 1 accounts get concentrated bidding on both platforms. Tier 2 gets category bidding on Google and industry targeting on LinkedIn. Tier 3 gets retargeting on Google and lookalike audiences on LinkedIn. Cross-channel budget planning by funnel stage. Retargeting from Google search visits into LinkedIn Sponsored Content feed. Unified attribution so the closed deal gets credited to the actual touch order, not just the last click. Microsoft Ads and Meta B2B ads join the same coordination on Scale tier and above.

Every retainer wires your CRM to every platform inside week 1. HubSpot uses native integrations across Google, LinkedIn, Meta, and Microsoft. Salesforce uses Enhanced Conversions for Leads on Google, LinkedIn Conversions API, Meta CAPI, and Microsoft UET with the Salesforce connector. Pardot and Marketo sync through the Google Ads API and LinkedIn Marketing Developer Platform. 6sense and Demandbase intent data pipe in on Enterprise tier for Tier 1 named-account bidding. Sync cadence is 4 hours from CRM back to every platform. Stage mapping is done in the onboarding workshop with your ops lead so each CRM stage becomes a discrete conversion action per platform. End result: bidding learns from closed-won revenue across all four channels, not raw form fills on one channel.

Weekly Friday note plus monthly QBR plus quarterly executive review. The Friday note covers cost per booked demo, cost per SQL, and cost per closed-won by channel with the pipeline number on the front page. Monthly QBR with your VP-Marketing and CRO covers pipeline attribution, next-month plan, and budget shift decisions signed off in the meeting. Quarterly executive review on Enterprise tier presents to your CMO with board-ready reporting. Real-time Slack access with your dedicated media buyer between cadences. Live dashboard your ops team can pull 24/7. No auto-generated PDF, no ghost slide deck. Impressions and CTR go in the appendix where they belong. Every claim ties back to a HubSpot, Salesforce, Pardot, or Marketo record.

The initial term is 6 months. Anyone selling you a 3-month B2B PPC retainer is either misleading you or planning to blame the platform when the first cohort of demos has not closed yet. B2B sales cycles run 30 to 180 days so paid needs a full quarter to prove itself and a second quarter to compound across multiple channels. How the 6-month retainer breaks down: months 1 to 2 wire CRM attribution across all four platforms, defund junk leads, and stabilize cost per booked demo. Months 3 to 4 settle cost per SQL and let pipeline attribution catch the first cohort of closed deals. Months 5 to 6 land blended customer acquisition cost inside target and scale ABM tiering against real closed-won revenue. After month 6, retainers renew each month against a written CAC target agreed with your CFO.

ABM is the native shape of a B2B PPC agency retainer above the Launch tier. Tier 1 named accounts of 25 to 100 target logos synced to LinkedIn Matched Audiences, Google Customer Match, Meta Custom Audiences, and Microsoft Ads every 2 weeks. Tier 2 target industries built from your ICP fit score in HubSpot or Salesforce with category targeting on Google Search and industry overlays on LinkedIn. Tier 3 broad ICP retargeting and lookalike expansion. Bid modifiers layered per tier per platform. 6sense or Demandbase intent data piped into Tier 1 bidding on Enterprise tier. Named-account list refresh cadence is every 2 weeks from your CRM. If you already run an ABM platform like Terminus or RollWorks, your dedicated media buyer coordinates budget and audience sync with them directly.

Cost per closed-won revenue is the top number on every report. Cost per opportunity, cost per SQL, and cost per booked demo sit under it. Impressions, CTR, and CPC sit in the appendix. Attribution is CRM-first, not platform-first. HubSpot, Salesforce, Pardot, or Marketo closed-won revenue pulls back to campaign, keyword, and creative through Enhanced Conversions for Leads plus offline conversion imports across all four platforms. Every dollar traces back through the CRM. On Enterprise tier, board-ready monthly reporting includes ad spend, booked demos, cost per SQL, closed-won revenue, ROAS, and next-quarter plan on one page. The 14-day first CRM-verified conversion guarantee is written into the MSA. Miss the mark and month 1 is free.

FREE · WRITTEN IN 24 HOURS · NO PITCH

Get your free Google Ads audit.

A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.

WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021