Abels Residential needed a digital presence strong enough to compete in London’s crowded rental market. We designed a conversion-focused website and executed both on-page and off-page SEO strategies. The result was top rankings for 280+ targeted keywords and 20+ qualified leads per month, securing their competitive position.
Abels Residential is a London-based property company specializing in the letting and management of rental homes with a strong personal touch. Unlike many larger agencies, Abels Residential thrives on building lasting relationships, offering clients a blend of professionalism, transparency, and care. With over a decade of experience, Director Callan Pang progressed from Property Manager to Branch Manager before founding the firm, bringing valuable expertise and a people-first approach to property management. Abels Residential stands apart by providing bespoke services to landlords and tenants, ensuring every property and client is handled with precision and commitment. However, entering London’s highly competitive rental market required a professional digital identity that both reflected their values and outperformed the competition.
Abels Residential approached Redefine Web at a point where building digital credibility was vital for growth. While they had substantial expertise in property management, their lack of online presence made it difficult to stand out against larger agencies that dominated search results. Without a conversion-focused website, they risked being overlooked by both landlords and tenants.
Their challenge was two-fold: to clearly showcase their boutique yet professional services online, and to consistently generate leads beyond offline channels. In London’s competitive rental market, high search visibility was essential. Without effective SEO and an optimized website, they would struggle to attract and convert visitors, limiting their ability to compete with bigger agencies.
Redefine Web delivered a complete website tailored to both usability and lead conversion, ensuring Abels Residential had a digital presence that reflected their brand values while driving tangible results. The site was designed with a clean, intuitive structure and optimized to capture lead data effectively. On-page SEO was meticulously implemented to maximize relevance and performance, while off-page SEO initiatives helped push their visibility in search rankings. As a direct result, Abels Residential began ranking for more than 280 relevant Google keywords, generating consistent monthly inquiries and establishing itself as a serious player in the rental market.
Key steps included:
By delivering a professional website and strategically executing SEO, Abels Residential successfully transitioned into the digital marketplace. With improved user engagement, first-page keyword rankings, and consistent inbound leads, they established themselves as a trustworthy and competitive choice in London’s rental market while building a foundation for scalable growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
