Boogie Board

Optimized Boogie Board’s digital marketing with targeted ads, landing pages, lead magnets, and automated follow-ups, driving sales and enhancing customer engagement.

Client

Boogie Board

Industry

E-Commerce

Service

PPC management

Company Overview

Boogie Board revolutionized writing with its liquid crystal technology, launching the first reusable writing tablet in 2009. By forgoing disposable paper, it transformed writing, drawing, and creativity for adults and kids alike. Expanding its product range, Boogie Board introduced toys for children and sophisticated stationery for adults, merging technology and design for an optimal user experience. With millions sold in 40 countries, Boogie Board set a new standard in reusable writing tools, promoting sustainability and creativity.

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Challenges

Difficulty generating qualified leads through Google Ads

Google Ads struggled with engagement and conversion rates

Low visibility in Google Ads for reusable writing markets

Solution/Execution

To enhance their digital marketing, Boogie Board sought our expertise to connect with customers interested in innovative writing products. We began with thorough keyword research to pinpoint terms resonating with the target audience seeking reusable tools and creative solutions.

Using these insights, we launched tailored Google and LinkedIn Ads campaigns to attract quality leads and direct traffic to their eCommerce site. To boost conversions, we created lead magnets emphasizing the benefits of Boogie Board products and developed optimized landing pages for a seamless shopping experience.

Post-purchase, we implemented automated follow-up sequences to foster customer relationships and promote repeat purchases. These campaigns were continually refined, delivering significant online presence growth and a sales increase for Boogie Board.

Results

Increase in conversion rate

USD Cost Per Conversions

Uptime over last three years

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Results

Increase in conversion rate
USD Cost Per Conversions
USD Managed ad budget
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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