BSH

Improved BSH’s website UX and conversion rates by redesigning and optimizing it, resulting in a 15% increase in lead generation for the Turkish website.

Client

BSH

Industry

Home appliances

Service

Web Design & Development

Company Overview

BSH Hausgeräte GmbH, Europe’s leading home appliance manufacturer, emerged from a 1967 joint venture between Robert Bosch GmbH and Siemens AG. In 2022, BSH achieved 15.9 billion euros in sales, underscoring their dedication to innovation and customer satisfaction.

When we collaborated with BSH, we saw the need to enhance their website’s performance to boost user satisfaction and conversion rates. Although traffic was high, conversion rates fell short, necessitating a careful approach to maintain indexed content while improving user engagement.

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Challenges

Improving conversion rates without disrupting existing content

Resolving outdated backend to enhance frontend capabilities

Streamlining connections with departments for better user experience

Solution/Execution

An audit revealed a dated backend hindering front-end functionality. Rather than applying quick fixes, we focused on creating a solid foundation for an engaging user experience to drive conversions on BSH Turkey’s platform.

We developed a custom website to improve connections with relevant departments, raising conversion rates. By employing a data-driven approach, we identified and addressed areas for improvement over a year. Our redesign and SEO optimization efforts led to a 15 percent increase in lead generation for BSH Group Turkey.

Results

Increase in lead gen

Increase in organic traffic

Increased session duration following the revamped UX

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Results

Increase in lead gen
Increase in organic traffic
Increased session duration following the revamped UX
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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