BSH

  • +15%

Increase in lead gen

When we partnered with BSH, we immediately recognized the need to boost the website’s performance and UX to enhance user satisfaction and conversion rates. Despite high traffic, the website’s conversion rates weren’t meeting expectations. As search engines had indexed all website pages, we had to preserve the existing content structure while improving the overall engagement rate and user experience.

About BSH

BSH Hausgeräte GmbH is Europe’s top home appliance manufacturer and a global industry leader. Originating from a 1967 joint venture between Robert Bosch GmbH and Siemens AG, BSH has grown significantly, achieving a robust 15.9 billion euros in sales for the year 2022. Their success reflects a commitment to innovation and customer satisfaction in the home appliance market.

The challenge

When we partnered with BSH, we immediately recognized the need to boost the website’s performance and UX to enhance user satisfaction and conversion rates. Despite high traffic, the website’s conversion rates weren’t meeting expectations. As search engines had indexed all website pages, we had to preserve the existing content structure while improving the overall engagement rate and user experience.

After completing an entire website audit, we discovered a bloated and outdated backend. This was limiting the functionalities of the front end. Instead of patching up the issues with primary fixes, we had to take steps that would lay a strong foundation for engaging user experience and ultimately drive conversions on BSH Turkey’s platform.

Services Used:
STRENGTH IN NUMBERS

Business impact

We created a custom website to streamline connections with relevant departments, enhancing the site’s conversion rate. We implemented a data-driven approach to find areas of improvement for conversions and resolved the issues over a year. Our efforts in redesigning the site and optimizing it for search engines led to over 15 percent increase in lead generation for BSH Group Turkey’s website.

15%

Increase in
lead gen

3%

increase in
organic traffic.

45s

The session duration
improved following the revamped UX.

Esteemed digital marketing solutions

We created a custom website to streamline connections with relevant departments, enhancing the site’s conversion rate. We implemented a data-driven approach to find areas of improvement for conversions and resolved the issues over a year. Our efforts in redesigning the site and optimizing it for search engines led to over 15 percent increase in lead generation for BSH Group Turkey’s website.

For BSH, we put together a robust digital strategy that includes:
  • Custom Web Design
  • Pay-per-click (PPC) advertising
  • Social media
  • Web design