Custimy, a SaaS customer data platform, needed a user-centric website that showcased its brand identity while handling complex data integration. We created an isometric web experience, scalable backend, and tailored SEO strategies that drove 25K organic visits, first-page rankings, and improved user engagement.
Custimy is a customer data platform that unifies e-commerce operations by consolidating data from CMS platforms, email, analytics, customer service tools, and social media. This centralized approach enables the creation of personalized newsletters, intelligent product recommendations, and targeted campaigns. Built for scalability, Customy supports rapid growth while ensuring efficiency in data handling. As a SaaS startup aiming to stand out, attract investors, and convert visitors into users, Custimy partnered with Redefine Web. Together, they developed a custom isometric website, scalable backend with API integrations, and a strong SEO strategy to position the brand competitively in the e-commerce SaaS market.
Custimy, a new SaaS entrant, faced major hurdles in building credibility with customers and stakeholders. They needed a website that balanced a modern, tech-driven identity with professionalism to appeal to both retailers and investors, while also standing out against established competitors.
Functionality was crucial too. Their initial setup lacked the robust backend needed to integrate APIs for real-time sales and customer data, making scalability difficult.
Another challenge was visibility. With little SEO presence, Custimy struggled to appear in search results, limiting reach and growth opportunities. To succeed, they required stronger branding, a scalable technical infrastructure, and improved discoverability on search engines to establish themselves as a trustworthy SaaS provider.
To help Custimy overcome these challenges, Redefine Web designed and implemented a complete digital transformation strategy. We began by creating a custom isometric website featuring modern illustrations and UI elements that accurately reflected the company’s identity and vision. To support its B2B SaaS functionality, we engineered a backend integrated with multiple APIs for seamless data handling and scalability. In parallel, we executed tailored off-site SEO strategies, targeting industry-specific keywords and link-building campaigns that significantly enhanced Custimy’s search visibility.
Key steps included:
By combining creative isometric design, backend scalability, and advanced SEO strategies, Redefine Web positioned Custom to stand out in a competitive SaaS sector. The website not only reflected their innovation but also drove a measurable impact by delivering 225,000 monthly organic visits, sustaining first-page visibility across 500+ keywords, and increasing user session duration to over 2.5 minutes, signaling improved engagement and a higher conversion likelihood.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
