Kyle Vine
Delta Services LLC, a leading electrical contractor, struggled with online visibility and engagement. Redefine Web redesigned their website with modern UX, integrated SEO, and increased traffic to 25,000 monthly visits while lowering the CPA by 32% and ranking for over 250 keywords.
Delta Services LLC is a full-service electrical contractor specializing in new construction, project management, and maintenance, with expertise in data cabling, video systems, fire alarms, turnkey solutions, and access control. Renowned for safety, training, and technical precision, they’ve built a trusted reputation in the industry. As competition moved digital, their outdated website no longer reflected their expanded capabilities. To address this, Redefine Web redesigned its online presence with a modern, functional, and optimized website that highlights brand authenticity, boosts visibility, and supports long-term growth.
Delta Services, despite its strong market reputation, struggled with an outdated and difficult-to-navigate website that failed to reflect its expertise effectively. The site attracted minimal traffic and failed to convert visitors into qualified leads. The content was minimal and lacked clarity, making it difficult for prospects to see the full scope of services or distinguish them from competitors. With poor optimization, the company missed search engine visibility, relying primarily on referrals and offline marketing.
As competition grew, these gaps led to lost opportunities. Limited engagement tools, outdated design, and a lack of conversion tracking further hindered results. To succeed in a digital-first market, Delta Services required a strategic partner to revamp its online presence, enhance visibility, and drive measurable growth.
To address these challenges, Redefine Web developed and implemented a comprehensive digital solution. A sleek, modern website was built to align with Delta Services’ industry positioning, delivering clear messaging and an intuitive user journey. Strategic SEO enhancements significantly increased visibility across search engines, driving targeted traffic. With intuitive navigation and a focus on storytelling, the new website successfully conveyed the company’s brand identity and capabilities.
Key steps included:
By revamping Delta Services’ website and strategically implementing SEO, Redefine Web significantly improved visibility, user experience, and lead generation. The new site draws 25K monthly organic visitors, achieves 250+ top keyword rankings, and reduced acquisition costs by 32%.