FreedomTax

Transformed FreedomTax’s digital ad strategy with targeted Google Ads and LinkedIn campaigns, increasing ROAS to 600% and improving conversion rates by 40%.

Client

FreedomTax

Industry

Tax Assistance

Service

PPC management

Company Overview

FreedomTax Japan offers a simplified and affordable income tax filing service by focusing solely on taxes and eliminating additional services like bookkeeping and payroll. Their automated appointment system allows customers to easily schedule appointments and use software tools remotely, reducing overhead costs and passing savings to clients. This approach ensures customers save time and money, avoiding high fees and lengthy tax office waits.

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Challenges

Google Ads initially suffered from very low conversion rates

Keyword research was essential for improving ad performance

Initial Google Ads campaigns were not effectively optimized

Solution/Execution

FreedomTax approached us to streamline the company’s offer as the Google Ads campaigns were suffering from poor conversion rates.

After evaluating their existing ad campaigns, we conducted a thorough keyword research and launched new campaigns around the updated content. This resulted in improved conversion rates from the existing ad budget. After witnessing the enhanced conversions, we launched LinkedIn campaigns that resulted in over 600% ROAS last year.

Results

Increased conversion rates

Increase in conversion rates

Reduction in Cost Per Qualified Lead

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Results

Increased conversion rates
Increase in conversion rates
Reduction in Cost Per Qualified Lead
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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