IECA

Designed IECA’s website to convey expertise and reliability, providing a secure and informative space for parents and students in search of educational consulting.

Client

IECAIECA

Industry

Consultation

Service

Web Design & Development, SEO

Company Overview

The Independent Educational Consultants Association (IECA), established in 1976, is a global leader for independent educational consultants. Located near Washington, DC, IECA offers training, workshops, webinars, and publishes a member directory. They guide students and families in school selection, maintaining high ethical standards.

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Challenges

Ensuring user-friendly and secure member directory

Maintaining high ethical and business standards on the website

Achieving top search rankings with strong SEO strategies

Solution/Execution

In developing IECA’s website, our goal was to create a platform that exudes security and confidence. As a leading educational consulting authority, the site needed to reflect IECA’s expertise and reliability, ensuring parents and students find comfort and comprehensive information.

We incorporated a secure, user-friendly member directory, allowing easy access to educational consultants while adhering to strict security protocols. This ensures consultants can offer their services safely and clients can find trusted advice.

To elevate IECA’s online presence and surpass competitors in search rankings, we devised a specialized strategy focused on SEO, compelling content, and intuitive design. Supported by targeted pay-per-click (PPC) and social media advertising, this approach led to over 50,000 monthly organic visitors within six months, significantly boosting web traffic and brand exposure.

Results

Keywords ranked in the first page of Google

Monthly organic visits

Increase in leads generation

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Results

Keywords ranked in the first page of Google
Monthly organic visits
Increase in leads generation
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Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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