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McCarthy Court

100% occupancy achieved in 3 months with 60+ leads and 10K visits through an immersive digital showcase.

McCarthy Court needed a way to sell luxury apartments before construction finished. We created an interactive, brand-aligned website that showcases eco-features, lifestyle benefits, and local amenities. The campaign generated over 60 leads, 10,000 visits, and achieved 100% occupancy within three months.

A modern laptop displaying a real estate website sits on a clean, minimalistic desk alongside a vase of white flowers and a sleek mouse, creating a stylish workspace atmosphere.
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About McCarthy Court

McCarthy Court is an exclusive development in Sidcup, offering seven high-spec, two-bedroom apartments with premium finishes, luxury bathrooms, and eco-friendly features, including solar panels, energy-efficient lighting, and EV charging. To overcome the challenge of selling units before construction completion, a digital solution was essential. Redefine Web created a bespoke website serving as a virtual showroom, highlighting interiors, sustainability, local amenities, and lifestyle. With an elegant design and buyer-focused functionality, the site generated intense interest, captured leads, and secured sales well ahead of schedule.

Mockup of a responsive website design for McCarthy Court, showcasing a modern aesthetic on various devices including a desktop, laptop, tablet, and smartphone, emphasizing the theme
Modern kitchen design featuring sleek cabinetry and appliances, promoting a cozy and inviting atmosphere at McCarthy Court, ideal for relaxation and comfort.
Exterior view of McCarthy Court, a modern apartment complex in Sidcup, showcasing stylish architecture and landscaped gardens, with information about the location and available apartments.

The challenge

McCarthy Court needed to attract buyers for its luxury residences while construction was still underway. With no physical tours possible, the developer risked losing sales momentum and delaying buyer interest. The lack of a digital strategy and engaging visuals made this challenge even greater.

They needed a solution that simulated the living experience, creating trust and excitement before completion. Highlighting eco-friendly features, such as solar panels, EV charging, and energy-efficient systems, was also vital to standing out in a crowded luxury market.

The main hurdles were:

  • Creating urgency without a real property to visit
  • Showcasing premium, eco-conscious features
  • Driving buyer engagement through a seamless digital journey

To succeed, McCarthy Court required more than a standard website. They needed an immersive, interactive virtual tour to instantly build credibility and accelerate buyer commitment.

Services Used: Web Design, Web Development

The Solutions

Redefine Web designed and developed an immersive, brand-aligned website showcasing McCarthy Court as a premier, eco-conscious residential destination. The website featured stunning property renderings, detailed lifestyle content, and user-friendly navigation designed to engage potential buyers and foster trust before construction completion. Calls-to-action were prominently integrated to capture inquiries and streamline communication.

Key steps included:

  • A custom-designed website enhanced the modern property image
  • Optimized plugin usage improved load speeds and site reliability
  • Managed hosting ensured 100% uptime and seamless performance
  • Clear calls-to-action encouraged buyer engagement and lead capture
  • Website narrative highlighted local amenities and eco-conscious features
For McCarthy Court, we put together a robust digital strategy that includes:
  • Modern, luxury-focused property website
  • Virtual showcase experience for pre-construction sales
  • Eco-conscious features highlighted (solar, EV charging, efficiency)
  • 100% uptime with reliable hosting
  • 60+ qualified leads generated quickly
  • 60+ qualified leads generated quickly
  • 10K campaign-driven visits
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STRENGTH IN NUMBERS

Business Impact

The website served as a digital showroom for McCarthy Court, transforming how buyers engaged with a pre-construction property. By presenting a lifestyle-driven narrative, eco-conscious positioning, and intuitive design, the site generated over 60 qualified leads, attracted more than 10,000 visitors, and secured 100% occupancy within three months of completion.

100%
Full occupancy achieved within 3 months of completion.
60
Qualified buyer leads generated through the website.
10K
Visits from targeted campaigns drove awareness and conversions.

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
via Trustpilot
"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."
Brandon-Smith

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."
Benjamin-Sanger

Benjamin Sänger

Presales Director, Mendix
via Trustpilot
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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